as seen on Genevieve’s arm

as seen on Genevieve’s arm

Posted in cool stuff i like, fashion, SA "street", seen around town
Tagged accessories, cool stuff, embroidery, fashion, haberdashery, handmade, headgirl, mybrandedlife, prefect, present, school badge, sewing, stitch, wrist band

beggar in JHB. somebody haul him off the streets and find him an art director.


found these 2 lovely signs in Vredehoek about a year ago.
Posted in Cape Town, cool stuff i like, design, hand-made, johannesburg, SA "street"
Tagged billboards, Cape Town, cool stuff, craft, handmade, media, mybrandedlife, outdoor, signs, signwriting, vredehoek
jason walked in with half a box filled with Lindt balls after lunch. it sent amo into a shrieking fit, so dan poured them all over her. happy times.


The balls destroy Dan’s Low GI resolve.

amo, quite literally hysterical with joy. thanks to our pals at JMC.
Posted in confectionary, free stuff, instant grass, office fun, people i work with
Tagged amaal, balls, chocolate, confectionary, daniel, del.icio.us, fun, instant grass, lindt, mybrandedlife, office, work
“Information is the current currency, but organisation of information will be the new one.”
i’m not really feeling it yet. my connection is quite slow though, it’s taking a long to to render my surroundings. especially in the busy places – like “The Shelter” – where you can be eased into how it works and learn basic stuff like How To Dance. so i end up hanging at places like this:
what is this?i vaguely remember clicking ‘little japan’ and then ‘teleport’. you click a lot of things in this game. guess this is it. it’s listed as a ‘Popular Place’ according to traffic. above the panda there were some words saying ‘Panda Store Teleport’ and then i right-clicked it and found myself in a mall of sorts, advertising everywhere, so much so that it made me feel nauseous. i quite literally got lost in this one store window – wait, a store window – for 5 minutes.
it appears that sometimes the screen goes just goes all wonky and your legs stop moving and you bumble around in this arb world going what the hell is going on, and then you walk out the store window. it was like a bad dream. i still don’t have any friends. but i do have leopard skin boots and i’ve let my hair down. and that’s about all i can stomach tonight.
Posted in branding, internet, internet branding, second life, social networking sites, technology
Tagged advertising, blog, in-game, instant grass, little japan, marketing, mybrandedlife, placement, popular places, second life, social networking sites, south african, store window, technologising, trends, virtual, youth
so for various technical reason i haven’t been able to get stuck into Second Life yet, but last night i discovered that they are now Vista compliant, and my fancy little graphics card can finally be put to some sort of use. the sign up was fairly painless – the hardest part was deciding on a surname. they don’t have the greatest selection. eventually after umming and ah-ing over names like Dustblood and Krostwaithe, i settled on Nester. TheHyrax Nester. then i walked around a bit, just trying to orientate myself, before discovering that i could take off all my clothes and walk around starkers if i wanted to. which is exactly what i did.
Second Life has created its own genre in advertising and branding so i’m going to be exploring it slowly for the benefit of our clients, and for my own personal education. it must be known that things like Second Life take up a lot of time, and for the moment all i’ve got time to do is walk around naked. i’m hoping to work out how to dance on one leg naked by the end of the week.
Posted in geek, internet, second life, technology
Tagged avatar, blog, branding, consumer, mybrandedlife, second life, social networking sites, south african, technology, user, virtual
a while ago we were approached by Legit to identify a super cool up-and-coming sassy lady to become the face of the brand. after going through a whole lot of so-so’s, we all decided on Nonhle, who’s currently bubbling up all sorts of fuss from her role as presenter on Channel O, and all the fun stuff that goes with that, like hanging with Hollywood:
here’s nonhle snug under rihanna’s umbrella. and here she is during a makeup session:

and here’s a nice little write up nonhle’s progress got on Suga’s Bloggiwood local schleb blog, which is where i got these images too. i reckon nonhle’s only going to get bigger round these parts. that’s if she doesn’t get snapped up the in states since she’s there all the time.
Posted in celebrity, fashion, internet, johannesburg, retail, SA cool kids
Tagged , actress, blogger, bloggiwood, celebrity, channel O, instant grass, mybrandedlife, nonhle tema, personality, popular, presenter, rihanna, south african, suga, trends, umbrella, youth

found this rad stencil in the ‘burbs – claremont, area. it was next to this one:

nice and optimistic. dig this shirt designed by my friend, designer Rikus Ferreira.

they were on sale at What if the World… not sure he has any left. love this fridge magnet window poetry in a Levi’s store at the V&A Waterfront, from a while back:

and seen this guy loads on the net but found it in real life at Jean & Stuart’s place, who say they got it from @Home:

sitting in one of the “Kent nodes” they have stationed around cape town, this one in Sinn’s restaurant at Wembley Square in Cape Town. in an attempt to beat the sunday blues, what better way than spending an hour in the swimming pool then popping on down for some cappuccino and free internet. thanks kent.
Posted in Uncategorized
Tagged Cape Town, cigarettes, free, internet, kent, mybrandedlife, nodes, the modern way, wireless
Posted in cool stuff i like, fashion, handmade
Tagged blood, crochet, fashion, hand-made, monster crochet, mybrandedlife, saw, scarf
it was marcia’s birthday today, so we ate hot dogs and chocolate cake and sang to her.



We talked about name-changes and going to see the Boks parade in their World Cup Victory celebrations. and here is a photo of Dan having his cake and eating it.

Posted in instant grass, office fun, parties, people i work with
Tagged birthday, blog, cake, daniel beatty, fun, instant grass, marcia, office, party, south african

posted the link to my del.icio.us. love the endless chain of in-jokes that is the net.via Neatorama.
Posted in cool stuff i like, fashion, geek, internet, technology
Tagged cool stuff, del.icio.us, digg, geek, mybrandedlife, shirt, social bookmarking, south africa
my friend anne-sophie invited me to add a facebook application called Product Pulse yesterday, and i’m impressed. it’s the simplest idea and allows you to rate a product on whether you LOVE it, WANT it, NEED it or HATE it. some products are jacked enough so that you can even buy it, and some are also very specific (ie. if you search Red Hermes Bag you get a Red Hermes Bag and not just any Hermes bag). it’s not perfect yet, but once every store has got their merch available through this sort of application i reckon online shopping might take on a whole other level —- badging. Because what you want says more about you than what you have, right?

see this way, i’ll be window shopping in order to show off the products i want, have or love to my friends, and window shopping is one step closer to buying. this is seriously an online shopping experiment that has HUGE potential. it also works off a system that worries brands more and more these days – peer endorsement. because every time you rate a product, it tells you who else has wants it, needs it or loves it, and you can REALLY see what’s going on in that foggy world of aspiration. also it’s just rad to space out and be a shallow consumer. it’s like the adult version of Dear Santa Claus…
Posted in consumer, facebook, internet branding, technology
Tagged advertising, applications, branding, consumerism, consumers, developers, facebook, innovation, internet, marketing, MyBrandedLife(TM), NPD, online shopping, product pulse, purchase process, survey, tracking, window shopping
thank you so much to one of our super grasses – Ashley Crosson – who totally surprised us by firstly, rocking up at the Cape Town office a few fridays ago (she lives in Jozi) and secondly, bringing us branded IG cupcakes, which she missioned to take with her on the airplane for us.





you are amazing ash. thank you from all of us.
Ash got the cupcakes from a bakery in Jozi called LoveSome, who have been featured in Cosmo, Elle and Food & Home. Click here to find out more.
Posted in branding, instant grass, office fun, people i work with, small interesting brands
Tagged ashleigh crosson, branding, cake, confectionary, cosmo, cupcakes, customised, eating, elle, food & home, grass, instant grass, johannesburg, lovesome bakery, magazine, MyBrandedLife(TM), office, south africa, super grass