i found this great resource for some young graduates from fedisa. some choice extracts:









found via ultimate sa online fashion resource ifashion.co.za
i found this great resource for some young graduates from fedisa. some choice extracts:









found via ultimate sa online fashion resource ifashion.co.za
Categories: SA cool kids · arts and culture · cool stuff i like · design · fashion · johannesburg · popculture · small interesting brands · sponsorship · youth
Tagged: 2007, academy, blog, collaborations, design, designers, fashion, fashion industry, fedisa, graduates, independent, labels, mybrandedlife, new, sa, south african, sponsorship, talent, trends, woolworths, young, youth
on the wall of the venue, cape town high school.


Categories: Cape Town · SA "street" · arts and culture · branding · parties · popculture · seen around town
Tagged: advertising, back to school, blog, Cape Town, cape town high school, graffiti, marketing, mcqp, mother city queer party, mybrandedlife, south africa, street, street squad, theme, venue, viral, youth
he’s got a facebook group dedicated to him. reads the description:
“he is quite an icon. If you have been to the movies at Cavendish, you’ll always see him walking around, looking busy and taking your tickets.
He is so cool!”

go post your sightings of him. and don’t forget Tall Blonde Guy (TBG) from 2oceansvibe and Token Black Guy (TBG) from Shaun Oakes.
Categories: Cape Town · consumer · facebook · internet · micro marketing · new media · online · popculture · seen around town · sponsorship · viral · youth
Tagged: 2oceansvibe.com, blogger, cavendish square, endorsement, facebook, heroes, marketing, movies, mybrandedlife, neville, outh african, popculture, shaunoakes.com, sponsorship, ster kinekor, stubs, tbg, ticket guy, unlikely hero, viral, word of mouth, youth
the end of a mad year. this last week has been so hectic at the office, wrapping up last minute work for clients and organising (and recovering from) a mid-week rodeo-themed christmas party. for once i decided NOT to take any photos, since i tend to concentrate too much on getting cool shots more than just having fun. so i have nothing to show you, although i will find everyone else’s pics, maybe early next year.
i will say that i can barely walk as my inner thighs are stiff from being a little over-zealous on a mechanical bull, and i have a graze on my knee, and it took me 2 hours to get the rhinestones off the top i wore, which i spent a good 3 hours rhinestoning in the first place. it was also kind of a farewell party for Daniel Beatty, our MD, who will be moving to Tokyo to run our Japan office (very sad for us) so it was a bit crazy. crazy good.
i just have one more thing left to do before i can chill, namely the grass newsletter, just to let everyone know what’s been happening. our office and business has changed so much in one year, it’s hard to keep everyone up to speed with what’s happening. we’ll be opening some new premises in jozi early next year, and we’ll also be opening in dubai and brazil next year. we’ll also be appointing a new MD as Dan has made himself a Super Valuable Human. but i may leave that til next year since i would rather have everyone’s input.
but it’s been quite crazy – i for one, have moved cross country twice in one year, and residential addresses 7 times throughout the same year. we’ve had massive growth in business through both new and existing clients, and instant seed as a business has really taken off and done some pioneering stuff in this country when it comes to word of mouth marketing. and the russian business has grown and is now a bit bigger. and we’ve had an insane amount of fun throughout it all.
i plan to turn my computer off for at least a week. my camera’s had a bit of an episode – the first since i’ve had it which is remarkable considering what it’s been through (it’s a Canon Ixus i, old school one, and a best friend) so i’ve taken that as a sign to do a bit of information detoxing. instead i’ll be filling my head with number9dream by david mitchell, the wind up bird chronicle by haruki murakami, and proof reading my friend lauren beukes’s novel Branded due for publishing early next year. that will be peppered with Heroes season 2 – which i have not had time to watch yet, shocking – and chilling with friends who have flown home from their perches around the globe / country. but what i’m most looking forward to is lying in the sun by the pool. not so much the beachdue to the trauma surrounding getting to and from it, but just being outside in the sunshine. hooray for summer.
hope everyone has a great christmas. i’ve got a bit obsessed with wrapping paper and am fully kitted out this year. i love christmas. happy holidays and rest well, see you next year.
oh and thanks to sarah johnson for showing me this, which got me laughing much, and got the peoples’ choice award for Best User Generated video (take note those interested in New Media):
Categories: Cape Town · books · instant grass · internet · internet branding · new media · office fun · online · parties · people i work with · popculture
Tagged: , , author, books, branded, Cape Town, christmas, comedy, daniel beatty, david mitchell, end of year, farewell, favourite user generated video, gay, haruki murakami, heroes, holiday, information detox, instant grass, instant grass newsletter, japan, lauren beukes, lesbian, let me borrow that top, liam kyle sullivan, managing director, margaret cho, new year, number9dream, office, party, peoples' choice, reading, rhinestones, rodeo, sarah johnson, south african, summer, theme, tokyo, tv series, wind up bird chronicles
this time hosted by emma. and you can only imagine, i’m sure.





Categories: Cape Town · SA cool kids · parties
Tagged: blogger, Cape Town, christmas party, decoration, emma rasmussen, gammon sticks, ideas, mince peyes, mybrandedlife, south africa
ended up at kirstenbosch gardens for Emily’s birthday which coincided with the love jones concert. who’d have thought these guys could draw this kind of crowd? though the idyllic setting may have something to do with it.

and some scenes from office putt putt in mouille point:





Categories: Cape Town · SA cool kids · instant grass · music · office fun · people i work with · popculture · youth
Tagged: birthday, blogger, Cape Town, concert, emily veitch, instant grass, kirstenbosch, love jones, mybrandedlife, office, putt putt, south africa

Categories: cool products · cool stuff i like · geek · handmade · popculture · technology
Tagged: christmas, cool stuff i like, fashion, geek, mybrandedlife, popculture, present, south africa, wishlist
Categories: SA cool kids · fashion · johannesburg · parties · popculture
Tagged: , blogger, christmas party, cool kids, crackers, dance, genevieve melville, johannesburg, john sithole, jozi, mince pie, mybrandedlife, south africa, style
good question, and an even better answer.
Categories: cool stuff i like · popculture · viral
Tagged: cool, mybrandedlife, one night at the roxbury, viral video, what is love

at an article talking about facebook being valued at $15 billion. madness.
Categories: consumer · facebook · handmade · internet · micro marketing · online · popculture · social networking sites · technology · viral · youth
Tagged: backlash, digital, facebook, handmade, mybrandedlife, online, sign, social networking, south africa, technology, users, youth
also found on Notcot. Subzero is less than life. to quote the packaging of this mantlepiece masterpiece:
“subzero came from a look at the psychology of populations. and well, myself….seemingly conscious, educated and caring, but completely paralyzed by the understanding of a lawless administration, various nations at war, a planet reaching boiling point, and it all seems out of control. Subzero does nothing; Less Than Nothing. He is depressed from his incapacity to affect anything. In the end it’s a call to arms really but for now he remains motionless, frustrated, mad, and simply bummed out.”


Categories: accessible premium · arts and culture · cool products · cool stuff i like · design · handmade · popculture · toys · youth · youth politics
Tagged: 3rd world, accessible, angst, anti war, apathy, art, blog, collectibles, cynical, decor, depression, designer, emo, gift, less than life, luxury, mantlepiece, michaela salter, mybrandedlife, notcot, notcot.com, peace, perfect, product, protest, quirky, review, saulter.com, subculture, subzero, super premium, young people


i came across this review of the new cool AI dinosaur toy, the Pleo, on Notcot today. i found it rather funny because i used to own a roboraptor. it was a rad toy, but you need to control it, or it would bash around banging its head against the furniture and shrieking menacingly whenever something around it moved. i remain loyal to the roboraptor despite its innate violence and digruntled nature – it was modelled after a raptor after all. but this sounds pretty cool.
below is an old pic my roboraptor’s first christmas.


Categories: consumer · cool products · purchase process · technology · toys · youth
Tagged: AI, blog, christmas, consumer, dinosaurs, electronic, expensive, gifts, mybrandedlife, pleo, premium, review, roboraptor, south african, technology, toys

this frikkin rad ghost towel. you can buy it here. don’t be afraid of shopping online, it’s all going to be okay.

the nintendo wii will buy you my unconditional loyalty for about 6 months. includes me picking up your phonecalls every single time you call. you can get it at Musica, Look & Listen, those types of places. If you’re looking to add2 months to that deal you can throw in a game (Wario Ware, Harry Potter).

a pair of these Ray Ban Wayfarers will get you a place on my facebook friends list, with at least 1 wall post a month that somehow glorifies me and makes you look cool. white frames also accepted.

any kind of artwork from kronk.
*Update***
The world’s most expensive Christmas cocktail, called ‘The Flawless’ which comes at a mere £35,000 a glass from Modiva nightclub in London. Described as “warming and refreshing, but that is not the main reason for the exorbitant cost: at the bottom of the crystal glass is an 11-carat white diamond ring.”
Sounds good to me.
Next on the list is Pleo. See post above for more details.
To be continued.
Categories: cool products · cool stuff i like
Tagged: art, artist, books, brands, buy friendship, christmas, designer, Flawless cocktail, game, ghost towel, gift with purchase, gifting, gifts, harry potter, holiday season, ideas, illustrator, kris hewitt, kronk, london, mario brothers, modiva, mybrandedlife, nightclub, nintendo wii, presents, products, south africa, sunglasses, trends, uber premium, video, wishlist
Categories: SA "street" · consumer · grasses · instant grass · photography · popculture · seen around town · youth
Tagged: be a grass, Cape Town, culture, grasses, instant grass, johannesburg, join, mybrandedlife, photographs, south africa, taking pictures, trendspotters, youth
for those of you who just can’t bring yourself to set up another account, reading the do’s and don’t’s offers a lot of insight into how Twitter works. Extract from full article Don’t tweet like a n00b by Brian Oberkirch.
“Do:
allow for a bit of mystery. Showing a little leg is far sexier than parading all your bits about: look at meeeeee. Go for pointilism & not photorealism. A little daub will do ya.
Try not to:
reveal that you are a crazy person.
Don’t:
overdo the @ tweets. It’s a stage whisper. For everything else, there is the D command. Learn it. Love it.”
Categories: innovation · internet · internet branding · micro marketing · mobile · online · social networking sites · technology · viral
Tagged: digital, marketing, media, micro marketing, mybrandedlife, new media, online, south africa, twitter, user guide