Daily Archives: April 7, 2008

south african novel of the year: Moxyland

25th of April is the launch date for Lauren Beukes’s first novel – Moxyland. I have been privvy to the manuscript pre-publishing, and i sincerely hope it goes cult classic. set in a future Cape Town, your life is controlled by your cellphone, you are hostage to a government that oppresses its citizens through censorship and genetically modified Alsations called Aitos watch your every move. the character cast is made up of an artist who sells her body to an energy drink in exchange for being able to create her art, a super genius hacker who helps her digital graffiti friends break through information control to disseminate the truth and a rich kid blogger who has a sociopathic lack of conscience. i sincerely hope it gets picked up by a large rich studio looking for something different to produce and gets made into a movie. anyhow watch this space, i will be well documenting the launch.

moxyland cover

We can just create a facebook application, right? Wrong.

i highly recommend to all our clients that they read Seth Godin’s new book Meatball Sundae, which demystifies ‘New Marketing’ very succinctly. it basically says that if you’re selling meatballs, don’t go sprinkling toppings all over your offering, toppings in this case referring to an elaborate and badly thought out web presence.

i know from my experience clients are very keen to jump on the facebook wagon, and they think the easiest way to do this is create an application that users will add, but if we’re to be completely honest here, apps have lost the novelty allure that got users to add them in the first place. this post i found on 3 Minds is a useful guide to what will and won’t work. my reccommendation is simply: don’t do it. there are a million apps out there now, and when my friends invite me to add the ‘Which cupcake are you’ quiz, i delete them, because facebook apps have become the new spam.