by Mark at King James.
by Mark at King James.
Categories: The Loerie Awards
Tagged: 2008, advertising, awards, durban, funny, kingjames, loerie awards, loeries, Margate, mark stead, mybrandedlife, photos, show, south africa, video, youtube

Dave is shocked at yet another photo being taken of myself and Nicole.

Dot Dot Dot. No more need be said.

Here Jo Thomas looks like the lead singer of a band. On the balcony at the Night Before braai.

I think this photo encapsulates Carla and I over Loeries Weekend. This is from the 2nd night at the event.

Mike Abel's underwear. Believe it, because it's true.

Von Brandis Von Brandishing. This is really what Loeries is about. Lucas is pretty indifferent to it all.

Welcome signs for Jo and Kev, who drove up. In a real car. Srsly.

Rei and I get down.

Matching in our desaturated metallics.
Categories: The Loerie Awards · cool stuff i like · my real life · parties · people i work with
Tagged: advertising, alex, awards, dancing, durban, jocks, KZN, Margate, marketing, mike abel, mybrandedlife, ogilvy, party, photos, reijer van der vlugt, show, sue stewart, The Loerie Awards 2008, tight whities, underwear

I love both their work.
an interesting post comparing 2 of my favourite artists.
Categories: cool stuff i like · popculture
Tagged: acrylic, alex, artist, badassical, bright colours, huge canvases, mustafa maluka, mybrandedlife, painters, south african, tretchikoff

Jason: hire him to stand in queues for you / pick up your washing / take your dog to the vet / read to your blind mother.
now you can make that wish a reality. i hope this company gets very rich off the generally low standards of service in SA. way to go, guys.
Categories: accessible premium · consumer · cool products · innovation
Tagged: bad service, do your waiting, hire, home affairs, jason yankelowitz, life planning, low service standards, my life organised, mybrandedlife, PA, package, packages, person, personal assistant, pick up laundry, poor standards, run errands, service, south africa, stand in queues, traffic department, trustworthy, wedding planning
wow. i have to say, i am impressed. from ramshackle seaside event to slick sunny extravaganza, The Loerie Awards finally grew into all its potential this time round. i think one’s experience of the awards depends on a number of factors, including where you’re staying, who you’re with, etc. This year we stayed slap bang in the middle of Margate in the flats about the Rondevoux Mall, which made access to shops, the beach and ceremony exceptionally easy, and thus we had a great weekend. the weather in Margate was sheer perfection – not muggy, very sunny and the water was warm and swimmable, so i managed to fit in a mini seaside holiday in the off-time. the rest of the time was spent catching up with people i haven’t seen in ages, which is a large part of what makes going so much fun. here are some of my pics, i will add a few more later. oh, and here’s the link to the saturday winners and the sunday winners.

before we left, we made a whole bunch of enlarged Jason faces. Jason works with us in client service, and in his spare time he is a paramedic and a bit of a dork. we like to make fun of the fact that he never doesn't pull a blue steel face in photos. we also like to make fun of his 'Safety First' policy.

We even got Jason to stop freaking out long enough to embrace his faces in a totem pole formation.

We made the Mugg & Bean waiters quite nervous.

Digital won a whole bunch of awards on Saturday night, which made people say things like "We really need to get into digital,". Hmm. Rather late than never, I guess.

I was really impressed by the various screens on the stage. A vast improvement from just 2 screens with a barely legible powerpoint presentation on it. This actually looked good, and you could see the work, which is what we were there for, after all.

More stage prettiness.

Arguably the biggest awards (Television Grand Prix) went to King James for the Allan Gray ad, "Beautiful". I think they deserved it.

This is an action shot I managed to capture during our Friday night braai in Margate. At some point someone threw breadrolls, which resulted in a fully fledged food fight. Here we have a precious shot of the tomatoes landing on Michael's head.

Me and Jean, who is now a designer at Grid.

Christian, Brandt and me. Thunda.com was everywhere, capturing the memories you'd rather not have.

Rei and Mark on the beach, where we found respite from the loud and bad house music at BackLine.

Looking a little sunburnt, I found Jen lurking at the back of Backline.
Categories: The Loerie Awards · advertising · alcohol · internet branding · my real life · online · parties · people i work with
Tagged: advertising, alex van tonder, awards, backline, beach, big face, brandt, Cape Town, christian, digital, fun, gold dress, grand prix, great, grid, jason yankelowitz, jean du plessis, jenny, king james, KZN, Margate, marketing, Media 24, mugg & bean, mybrandedlife, photos, production, SABC, safety first, seaside, show, south africa, stage, the jupiter drawing room, The Loerie Awards 2008, thunda.com, town
made by my friend renee for her boyfriend’s birthday. super cool.

Categories: SA cool kids · confectionary · cool stuff i like · gaming · geek · handmade · popculture
Tagged: 1up, baking, birthday, brothers, cake, confectionary, cool, cupcake, geek, green, ideas, innovative, mario, mushrooms, mybrandedlife, renee van reenen, south africa, video gaming
the event
the making of
Categories: Cape Town · seen around town · viral
Tagged: 501, alex, art, artist, Cape Town, free, graffiti, jeans, laser show, levi's, live unbuttoned, long street, mybrandedlife, street, urban, video, youtube
i got this as a birthday gift from the author, amongst many fabulous gifts, but i am very excited about it. i’ve never heard of a book being released with a sound track, let alone a south african work of fiction. apparently you can buy them with the book in store. i’ve included a back pic so you can see which tracks are on it. am happy to see super evil’s there – it is iconic as far as original music goes in cape town. i particularly love the THIS IS NOT DEMOCRACY hidden in the clip in the jewel case. cover design by SA designer Dale Halvorsen.




Categories: Cape Town · cool stuff i like · popculture
Tagged: african dope records, book, Cape Town, dale halvorsen, designer, fletcher, fluffy toy, lauren beukes, literature, moxyland, mybrandedlife, novel, official soundtrack album, south african fiction, super evil, the real estate agents, weird

thanks to thecopyninja for this great presentation that simplifies social media.
Categories: facebook · internet · new media · online · popculture · social networking sites
Tagged: advertising, alex, clients, definition, explanation, information, marketing, mybrandedlife, new media, online, overload, presentation, social media, thecopyninja, twitter, what is, what the fuck is social media
wow. it’s been a while. a whole month in fact.
i would have got my act together sooner but both firefox and safari have not been able to log me in on my new machine. safari just flat out crashes. so i’ve turned to Opera. what a relief to be able to browse the net properly again.
i had an amazing holiday. spent a lot of time getting fit. got some decent running shoes. upped my running time. just generally spent time in my body, which doesn’t sound that great but if you work in an office from 9-5, especially in the ad industry, you’ll probably agree that it’s a luxury just to be physical and do a little sweating.
i’m really enjoying my new job so far. it helps that i know the people i’m working with already, so it’s not completely new. it hasn’t been too busy either, so i’ve been able to ease back into things.
today is also my 25th birthday. a whole quarter century. like a quarter pounder, except way better. in fact a quarter pounder does not compare. this morning while half asleep i had a dream that ‘the planets were aligning’, which i took as a good sign. i also woke up to tea in bed and a gorgeous Adidas Originals Grey Satin Hoodie – a gift from my special boyfriend. another great gift i’ve received would be Pleasures of the Damned, an anthology of the poetry of Charles Bukowski. So far so good.
i’ll upload some photos from my break a bit later.
Categories: cool stuff i like · my real life
Tagged: adidas originals, advertising, agency, alex, birthday, charles bukowski, fast, firefox, holiday, MAC, mybrandedlife, new job, not working, opera, pleasures of the damned, running, safari, satin, wordpress