Film review: How to get ahead in Advertising. Excuse the weird code at the top. Don’t know wtf. Something to do with the font no doubt. There’s always something about the font. Sigh. Deciding to embrace it. Added a ‘Build character’ tag to this post.


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Watched ‘How to get ahead in advertising’ last night. Thought it would give me all sorts of handy tips and tricks, kind of like ‘Hey Whipple, Squeeze This’ did (the book, not the movie. Tho it would make a very useful movie). Tips like ‘Strike while the iron is hot’ which means you should write your headlines while you’re feeling inspired, or while you’re high on cocaine instead of making stupid conversation in the toilets at the agency xmas party.

Categorically incapable of Keeping It Real.

Richard E Grant: Categorically incapable of Keeping It Real.

I’m not sure my how my agency would respond to me writing headlines at the Christmas party. Think they might ostracize me for life. Good thing I don’t work at the kind of agency that encourages or perpetuates drug use. I don’t think I’d ever be naturally inspired to write headlines while at any kind of party.

They should have called the movie ‘How to get severely agitated by watching Richard E Grant get all crazy like he did in Withnail and I’. Because that would be a really accurate descriptor of what kind of take-out you can expect from the film.

Still from the movie Withnail and I, the prequel to How to get Ahead in Advertising.

Still from the movie Withnail and I, the prequel to How to get Ahead in Advertising.

They could have also called it ‘Representation of the pathetic dude at every party who never knows when to stop’ and ‘Character study of a self-obsessed alcoholic idiot who appeals to submissive females with no self-esteem who are suckers for any kind of eloquent opinion’ or even ‘Most unrealistic marriage ever’ or ‘If you know anyone in Advertising who takes their job this seriously, kick them in the face’. The script writer managed to miss a very basic truth. No matter how passionate a copywriter you may be, you are only making ads. Not art. Nothing that warrants the kind of fuss Richard E Grant made.

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Am really disappointed. There are so few Hollywood glamourisations of my career out there. I really thought this would inspire me to be the best copywriter I can be. Instead it made me want to phone my mother and tell her we’re not all like that. I also wanted to phone everyone I know and make amends, as if I had just realized the error of my ways via association.

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Zany and passionate and likes to hold eggs. Thats how passionate. And creative. And zany.

"So crazy I hold eggs."

It made me want to stop smoking, even though I already have stopped smoking. It made me fully comprehend the words “No one likes a know-it-all” really and truly, for the first time in my life. It made me want to think about never having an opinion on anything ever again.

It also made me draw Grant parallels. I thought about how Richard E Grant can only play one type of character, and how Hugh Grant can also only play one type of character. Then I generalized that that’s the case with most actors / actresses out there. Generalizing is always a good way to make ideas immediately relevant to you, yourself, because as I was sipping my first Vida e Double Mucho Meia de Leite Skinny Wet it occurred to me how it was prob true that most writers only have one style of writing ie. One type of character. So I feel inspired to work on my versatility. Gonna write some poems, some haikus, maybe a short story.

I’m gonna write love letters as if I was a grizzly bear in love. Not for versatility though, more because Mark asked me to do them for his Grand Daddy Bear-themed hotel room. Grawr. Snort. Ftttl.

Did no one tells Richard about staring too long into the abyss vibes and how it stares back? Think Richard E IS the abyss.

Did no one tell Richard about staring too long into the abyss vibes? Think Richard E IS the abyss.

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