Monthly Archives: March 2009

Free Radness Inside: The Unboxing of the Macbook

 

Free camera that came with Macbook.

Free camera that came with Macbook.

mmm. dig getting to experience a CCR (Cult Consumer Ritual – mine) for first hand, espesh one that I’ve spoken about so often in focus groups and paradigm-shifting-strategic-brand-alignment-brainstorm-preprod-review-workshops: opening a macbook.

 

Happy time. Happy times are here.

Happy time. Happy times are here.

was totally rad getting a free camera, even though it’s a cheap piece of honky tonk. still - free camera – hello? talk about value-add. 

Happy times. Never ending.

Happy times. Never ending.

living la vida lecturer

today I gave a presentation on The Search for the Levi’s Photographer project we ran, as a case study in big corporates using social media, for the Nomadic Marketing course at the UCT Graduate School of Business. big steps for someone who’s not exactly ‘in love’ with academia, but I did it as a favour for Dave Duarte who seems very much a doing academic, so it wasn’t bad at all. plus they gave me a book voucher, which I’m going to spend on the last installment of Stephanie Meyer’s series, Breaking Dawn. Can’t wait.

anyway, i’ve uploaded a copy of the presentation i gave, even though the real content was delivered in my speech rather than my slides, but it’s here anyway, F.Y.I.


Nemesis Found (thanks Richard).

kind of still in shock that a breed of dog like this actually exists. We call her “Minidog”.

Can you handle it? (Yes quite easily, it weighs less than an apple)

Can you handle it? (Yes quite easily, it weighs less than an apple)

My mind has been opened. Went to Richard’s last night and met his flatmate’s dog, Mika. She is a bona fide chihuahua (I’ve never been this close to one before).

Too.Freaking.Cute.Chew.Its.Face.

Too.Freaking.Cute.Chew.Its.Face.

Richard’s quite a big guy, which makes him and minidog a funny but totally cool pair of friends (she adores him, although she is slightly scared of him, and everything in the world).

Best friends 4 eva.

Best friends 4 eva.

She warmed up to me after I managed to catch her and squish her until she was physically warm (she shivers a lot – the general world fear).

A snack for later.

A snack for later.


ewwwwwww

This has been doing the email rounds. Doesn’t it conjure the grossness?

Dont really want to think too hard about it.

Don't really want to think too hard about it.


the new maths

Click for more.

Click for more.

LomoLiciousLaLaLove

more to come later.


this one time (at brand camp)

We made hats and we lived the brand/

We made hats and we 'lived the brand'/

I’m going to go to brand camp
i’m going to room with my account manager
we are going to ‘break boundaries’
between creative and suits
we are going to make it about the work
we are going to live the brand (at brand camp)

we are going to catch each other
and build physical trust
that will translate into superior  advertising (Grand Clio Loerie Lion Prix)
happier volume-driven clients
and a richer boss with a better car (R8)
together
the brand will live through us (at brand camp)

going to go to brand camp
going to ‘overdo it a little’ at dinner
going to confide in my boss about how I went to therapy for cutting myself
and in the heat of the moment believe we have ‘transcended the system’
but just pretend it never happened in the morning
and sit on the opposite sides of the bus (leaving brand camp)

going to go away to brand camp
going to ‘workshop brand messaging’
and ‘redefine strategic parameters’
going to outline an ‘actionable plan’ with which to ‘penetrate the market’
going to draw a lot of diagrams on big white sheets of paper
and tear them off and stick them on the walls (at brand camp)

going to go away to brand camp
going to get flirty with someone inappropriate
and play down his marriage
so I can get a promotion, or just not get retrenched

going to go away to brand camp
going to find myself through the brand
going to live the brand
and let the brand live through me
going to discover myself at brand camp
that one time (at brand camp).