27 Dinners

27 Dinners was supremely legendary. First up was our pimp-assed limo trip around the peninsula, which was a little like being on the Starship Enterprise.

Warp speed ON!

Warp speed ON!

There was champagne everywhere.

A little champagne before the show.

Mirrors and LCDs everywhere.

Mirrors and LCDs everywhere.

The boys from From The Couch, and Matt Buckland and his lady on the left

The boys from From The Couch, and Matt Buckland on the left

The view from the window as the sun went down

The view from the window as the sun went down

Arrival at Bombay Bicycle Club (the 7-Eleven makes this pic so special)

Arrival at Bombay Bicycle Club (the 7-Eleven makes this pic so special)

Red carpet paparazzi razzle dazzle

Red carpet paparazzi razzle dazzle

One of my fav LBDs - Woolworths Studio W, ladies.

One of my fav LBDs - Woolworths Studio W, ladies.

Presenting Steri Stumpie work.

Presenting Steri Stumpie work.

Getting a T-shirt thanks to RSA web.

Getting a T-shirt thanks to RSA web (click for more)

Some chill time.

Some chill time.

Onto the minor details, I gave a talk that contextualised the Steri Stumpie work we’ve been doing. I tried to show the geeks just what goes into a good messaging campaign, and how social media can be used to enhance and drive home the message, rather than social media being the idea. Sounds very complex but is basically the exact opposite of ‘The Medium is the Message’ (sorry McLuhan), which was really just some catchy l’il viral mnemonic that spread around when tactical had just exploded onto the scene. Must  say congrats to Dave and Chris for organising a supremely awesome 27 Dinners. It rocked. PS. Red carpet photos courtesy of Brandon Golding.

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