Category Archives: experiential

Should I sue myself for not buying myself a ghd sooner?

Okay. Every once in a while, I experience something that prompts me to ‘drop that stupid, irritating voice’ i use to write on my blog and ‘just get real’. The ghd Style Lounge – which i was privileged enough to attend on Friday evening – is one such brand activation which has prompted such drastic action. In all seriousness – “srsly y’all” – this event blew my mind. “O RLY?” i hear you say. “Howcome y’ulz?” I hear you say. I’ll attempt to do justice to the sheer delight that was having my makeup done by Benefit, my hair styled by 2 ghd Angels, then being styled by Accessorize and being given a remote control with which to shoot myself. Not in the foot, but on an infinity curve that had been set up, “just like a real-life photo shoot”. Oh my word. Oh my hat.

Firstly, the venue was just amazing. Roodebloem Studios in Woodstock, for those interested:

A magical wonderland.

You walked in, were greeted with a glass of Krone and a Vitamin Water, and then you went and waited with sumptuous snacks until a Benefit artist could start doing your makeup.

Sumptuous snacky treats.

Sumptuous snacky treats.

Waiting area.

Delicious product display.

More delicious product display.

Benefit's Beauty Bootcamp

The Result: Makeup by Benefit

Once you got your makeup did, you had a little more Krone before heading over to the Style Stations (see above) to have your hair done by 2 lovely ghd Angels. Since my hair is naturally straight, I asked for them to ‘get a l’il zany y’ulz’ and give me some curls and, most importantly, show me how to make curls with a ghd (Creation Mist, Hold Spray, Obedience cream and…go!). This really was revelatory to me – I had no idea you could curl with an iron. “Srsly y’ulz” – no idea.

A before photo: hair is still untouched.

Hair: a work in progress

No hair “After” pic yet because those were a part of the shoot we had on location, but I’ll upload them as soon as I get them. Once hair got did, we were taken in hand by a stylist who added a little something special to the look we were creating, to make us a little more ‘shoot ready’.

Accessories! Yay!

Getting styled. Glove love.

And then I was given the top 2 ghd products to suit my hair as recommended by one of the ghd Angels.

Miracle mist and obedience cream.

In the words of my blog:

“Srsly y’ulz – should I sue myself for not buying a GHD sooner?”

Check out all the pics from the other ghd Style Lounge activations here on facebook, or at the ghd Style Diary. PS. Benefit makeup can only be bought at Woolworths. Anyone looking to ‘treat me for xmas y’ulz’, hit me up with one of their fab products.

Going to a brand party y’all.

I’m going to a brand party / secret event / happening
Gonna do my makeup dark & smudgy
Gonna sweat into my bangs to ‘bring the seks’
Gonna wear sneakers with a dress
Prolly not Converse this time
More of an Adi vibe
Kind of over Converse anyway
Plus don’t want 2 break the rules
(is diff with Adi)

NO U ARE NOT ALLOWED ON THIS CARPET. PLS GO BACK & READ THE RULES.

NO U ARE NOT ALLOWED ON THIS CARPET. PLS GO BACK & READ THE RULES.

I’m going to a brand party / secret event / happening
Gonna gloat about it on my fbook status / tweet to my followers / set my skype bubble 2 read:

“Hey any1 else going2 that super secret triple helix party on sat 24 oct 2009 at an undisclosed venue unless u also got the Ltd Edtn Test Tube?

No 1?

Guess I’m looking 4 a friend 2 come w me…

Who’s the lucky ‘friend’ gonna be?”

(And wait 4 ppl 2 beg 2 come with me via commenting on my status innocuous comments like ‘what’s dat party u talking about? sounds lame’)

Super top secret.

Super top secret.

I’m going to a brand party / secret event / happening
it’s only my 7 452nd one this year
Am aiming for 8 001 to top last yrs total
Am no longer capable of forming an opinion on a venue based on my feelings y’ulz.
Can only ‘go some place’ based on what brand will be giving me free stuff there
(is totally fine, kind of over having my own opinnies anyway)
So amped for this one
Bound to be free booze / hot sweaty sneaker bros / branded freebies
Just wanna get sh*tfaced / ‘meet new people’ / take pics on my Lomo app 2 upload 2 Flickr so ppl can see how awesomely zany my life is (in comparison 2 their crappy life & average camera)
hope they do a lucky draw for some Ltd Edtn sneaks / holographic laser pointer keyring / branded cap ‘n shirt
need something to make me ‘feel superior 2 every1 around me’ via being “expensive yet free” thereby implying how much i ‘take expensive shit 4 granted’ ‘because I can’,
now that bingeing on fast food / smoking cigarettes / sex with strangers / sex with extended group of friends has ‘hit the mainstream’
(such hard work being cutting edge y’ulz)

Just want 2 feel alive (via branded events).

Just want 2 feel alive (via branded events).

I’m going to a brand party / secret event / happening
Gonna ‘form a meaningful relationship w Adi via their embracing the Mad Scientist trend-fad’
Gonna engage w down2earth peeps employed on behalf of Adi
2 ‘be the voice of the shoe of the people’
Gonna punch out the lenses in the 3D glasses I got from watching UP & chill in the toilets with my top off & pretend am in a Lyall Coburn shoot
(can only dream y’all).

Photo of introspective yet active-looking cool chick by Lyall Coburn (extremely authentic photog)

Photo of introspective yet active-looking cool chick by Lyall Coburn (extremely authentic photog) from Adi Originals campaign

Photo of me via non-LC photog but getting there

Photo of me via non-LC photog but 'getting there' (PS. wish I put some Adis in that Pie Chart Of Stuff That Is Cool. "Art Regret")

I’m going to a brand party / secret event / happening
Y’ulz going? (is top secret)

buying a new phone. feeling ‘depressed’. i think.

Hey y’ulle. Feeling a little weirded out. Think I’ve lost touch with how I really feel. When I feel something, I’m not sure I’m feeling it because of something inside me, or whether I am being influenced by external factors, such as a viral online marketing campaign. Doesn’t thousands of people singing a Beatles’ song all together make you feel depressed? The following video is NOT for sensitive viewers.


I’m about to buy a new phone, but when I contemplate my future holding an iPhone / BlackBerry / HTC, I don’t feel thrilled and elated, like I should. I feel empty and meaningless, like I’m just a small part of one massive augmented reality campaign brought to you buy KingSaatchilvyCB, sponsored by ExclusiveWorthBookwords.

The cycle of life (you might remember this from elementary school biology).

The cycle of life (you might remember this from elementary school biology).

Wouldn’t really be surprised if ‘life as we know it’ is one big augmented reality campaign, brought to you by the Apple superbrand.

Guess the trick is to break out of ‘modern day emotional constraints’ by doing something meaningful, like going for a hike up the mountain, or ‘picking up the phone’ and talking to someone.  Maybe there are even more meaningful things to be done, like ‘imagining rocket-powered unicorns’ or ‘imagining water-melon boats’. I don’t really get this whole ‘imagining’ thing tho. Will maybe get my teenage brother to make a rocket-powered unicorn app for facebook for my phone, or something.

How wonderful life could be.

How wonderful life could be.

Truly spiffy.

Truly spiffy.

How am I supposed to tell whether I really feel something or not?
Should I post how I feel in my SpaceBook status so as to get sympathy from those of my friends who are drawn to a victim? Or should I conceptualise an integrated campaign on twitter that will ‘generate buzz’ about user-generated emotions?


Wish I could upload emotions and share them with my friends. Not sure my online friends ‘get’ emotions though. Guess if my emotions fell into one of the following categories it would be fine: 1) Sober or 2) Wasted.

OR

OR

OR

————————————————————————————————————-

BONUS ‘wasted’ 4 YOU: CONGRATS YOU ARE THE 14 BILLIONTH VIEWER OF THIS POST.  please accept this pic of 2 wasted chicks kissing. wish you were here.

Will I really not feel better if I buy a phone that is more expensive than I can afford? Think I must be ‘depressed’. Guess I have identified an ‘emotional niche’ that can be exploited for capital gains. Will open up my depression as a media space for ads to buy as soon as I can get out of bed. Will use the revenue I generate to buy my new phone. Hope I will be able to appreciate my new phone now that I’ve actually had to work for something in my life.

Do y’ulle know enough about me?

Been educating myself, doing night courses and reading books by Seth Godin. Am worried that my target audience ‘can’t get enough of me’. The new branding rules dictate that I should make every part of my brand available to all my consumers across all touchpoints, and once I’ve built it, ‘they will come’. Y’ulle know you can follow my every move on twitter, right? Is that not enough?

“No matter how many battles I been in and won

No matter how many magazines on my nuts

No matter how many MC’s I eat up

Ooh ooh, it’s never enough” – Eminem


Been considering adopting contemporary strategies to amplify my consumer touch-points, such as filling in ’25 random things you didn’t know about me’ and telling y’ulle to forward it on to everyone you know. Would that be enough for you? Would filling your inbox with the minutae of my minutae make you feel ‘connected and close’ to me?

Maybe I’ll randomly search Wikipedia pages and google images and then tag y’ulle in ‘Album Artwork’. Because random images with random words on them is totally the coolest, raddest most innovative innovation ever, right? And doing it will totally make us better friends / give you more ownership of my personal brand. Wish I’d thought of it first.

Or maybe I’ll answer questions using my iTunes music playlist, and then tag y’ulle in it so I get to brag about my enlightened taste in music AND talk about myself for 10 pages (if you paste the email into MSWord).

“More and more and more” – some techno band from the 90s


Should I make a facebook app that y’ulle can spam your friends with? I will call it MyBrandedCircleofTopFriendsTM©® and if you add it I’d basically own you and spam you with facts like ‘Chocolate or Vanilla: Vanilla’. <3 owning stuff, is my best. <3 vanilla.

And even if you find 25 random facts about me annoying, you can always sympathise with how desperate I am to be ‘unique’ and how desperate I am for you to see me as your higly unique and interesting friend, that I’d  FWD you an excuse to talk about myself and my enlightened musical choices that include radiohead, MGMT, crystal castles, Perfect Circle, CSS and that guitar dude from Deep Purple whose new album is called something like Professor Snatchifunkius or something.

Whatever y’ulle. You just let me know if you need more random, narcissistic info disguised as a friendship-bond-building exercise. I understand if it’s ‘never enough’. BFFs 4 eva y’ulle. 4eva is not enough.

“Gimme gimme more, gimme more, gimme gimme more,” – Britney Jean Spears

Just want yulle to be okay with how much you know me. Want to be there for yulle. Want us 2 engage meaningfully at all strategic touchpoints. Want my POS to be like a warm hand in the night. Want my visibility to be visible.

Just want y'ulle to be okay with how much you 'know me'. Want to be there for y'ulle. Want us 2 engage meaningfully at all strategic touchpoints. Want my POS to be like a warm hand in the night. Want my visibility to be visible.

making the ‘trendies’.

so cherryflava wrote about the trailer park hotel opening at the Grand Daddy in Long Street and posted this fine ol’ pic of me and my bear:

Me and my boo (bear). Things are just fine now that Mama Bears left.

Me and my boo (bear). Things are just fine now that Mama Bear's left.

should i go blonde y’ulle? should i quit my job and be goldilocks full time? i could probably do Snow White and Jasmine from Aladdin too, if i don’t cut my hair as planned on Wednesday. maybe i could sign some sort of endorsement deal with various sponsors looking to add some sort of ingenue /sex fetish appeal. maybe Jessica Simpson Hair ExtensionsTM ‘n me should talk.

have any of y’ulle ever been featured on a ‘trend blog’? not sure how i feel about it. wondering if i’ve accomplished a subconscious lifetime dream. thank goodness i wasn’t featured for not wearing panties at the Assembly / for having 8 babies / for slashing toddlers at a daycare / for being ‘too real’. all of the above would suck as trends. am feeling a bit worried because now that i have been featured once, i’ve had a taste of trend fame. i want more.

i want to BE the superbowl. i want to BE the amy winehouse beehive. i want to BE the intriguing diagram that conveys how men think about nothing but sex and beer. i want to BE the ‘funniest complain letter in the world, ever’. i want to BE sneezing baby panda.

maybe i’ll just settle for blonde. life’s confusing enough as it is. speaking of confusing, have y’ulle seen the Cadbury’s Drumming Gorilla ad 2.0? it features 2 kids who move their eyebrows to the rhythm of the backing track, and presumably, the rhythm of their souls.

hmm. really makes me think. did y’ulle rush off to the bathroom right after you favourited this on your youtube to see if you could do that with your eyebrows? i can’t, in case you were wondering. did y’ulle rush out and buy (cadbury’s) chocolate right after you saw this ad? (i didn’t. only eat lindt even though i have to draw from my mortgage to pay for it, but i’d never compromise my personalbrand 4 money). maybe this ad is aimed at kids and we just don’t get it.

do you think this ad is exploiting childrens? you know how weird childrens can be – almost every children has some sort of strange nervous tick that their parents have to wean them off through expensive therapy / ritalin / mood stabilizers / beating the shit out of them / being alcoholic parents ‘to give the kid something real 2 worry about’. i’m not sure whether advertisers should be exploiting this insight into children and family dynamics. will someone report this to the ACA? the CIA? the AA? not sure what kind of help these 2 exploited young ‘uns need. maybe someone can sponsor a doll for them so they can point out where they were touched on their faces when this ad was made.

i’m also scared of what kind of repercussions this ad is going to have. what if popular clubs like The Assembly and Bassline and 88 start playing a beaty remix of this track, thereby encouraging drunk patrons to mimic these offensively naff eyebrow movements? what if squeeky balloons become the new rave whistles / glow sticks / lollipops / vuvuzelas? what if i never stop asking silly questions on my blog followed by forward-slash-separated-variables? sigh. it’s going to be a really tough one because eyebrows are a lot harder to print branding on than rave whistles / glow sticks / lollipops / vuvuzelas, and the balloon will eventually deflate and is only a ‘temporary solution’.

not sure how to finish this post. hey look. more pictures of me as goldilocks.

Just ate some hot porridge.

Just ate some hot porridge.

Bears tell great jokes.

Bears tell great jokes.

beating down the pop-ups

love this article on PSFK about how much of a non-event pop-up stores are. i’ve always thought pop-up stores were a pretty lame idea to begin with. unless you’re reinventing the whole shopping experience (which very few pop-up stores are doing) why would making a smaller version of your existing store convince consumers to buy product? unless you think your consumers are thtoopid? um…

A cheap imitation of the original experience.

Pop Up Stores: A cheap imitation of the original experience.

pop-up retail: sounds rad, looks bad

‘pop-up retail’ is one of those annoying phrases that marketers have been throwing around strat sessions for a good 5 years now, and i see on cherryflava that puma has finally gone and produced their very own pop-up store at the V&A waterfront. while the phrase ‘pop-up retail’ might make 2 bit strategic consultancies feel very innovative and vital to the brands they are trying to enhance, it doesn’t impress me. and while i may be wrong here, i don’t think it impresses the consumer, either.

like husky dogs, pop-up retail is a first-world import that doesn’t sit well here. sure, in a country like sweden, which has all but obliterated the bottom half of maslow’s heirarchy of needs, putting an expensive brand in a prefab shack does come off as novel. zany. funky. but in this country, which might as well be renamed ‘Shack City’ over South Africa, a prefab container just doesn’t come off as impressive. does this make you want to walk inside and spend a lot of money on tracksuits and shoes?

Wow! Glass doors! Corrugated steel walls that look like shit! Man i cant wait to shop here.

Wow! Glass doors! Corrugated steel walls that look like shit!

i also wonder why they put a pop-up store at a location that already has a real store. a real store in a real building. maybe it’s because no one goes to the new fashion wing at the waterfront? or maybe it’s because the cool coloured kids who work behind the counter in the real store are holding it hostage by refusing to turn the bad music down? maybe it’s because young hip consumers see a brand that has only one store as being ‘poor’ and therefore non-aspirational? sigh. Gen Y are so complicated, so demanding. i don’t even understand myself some times. let’s look some more at the crappy store:

Hey, isnt this enticing? My eye is drawn to the hazard tape at the top. This place looks cooking and dangerous. Wish all my lifestyle brands could look like this.

Gonna cut myself on the metal so i can feel one with the store.

yeeeeeah. remember kids, just because Puma jumps off a building, doesn’t mean you have to, too.

secret Levi’s Laser Show & a free pair of 501s

so a really cool thing happened last night. the boyfriend and i had heard there would be some sort of ‘happening’ on the corner of Long Street and Wale Street (Cape Town) at 8pm. so we braved the cold to go check it out. upon arrival we saw a small crowd of people clustered on the street corner. we waited around for about 15 minutes and then a laser projection appeared on the side of one of the buildings. the projection was of a graffiti artist, who appeared out of nowhere and started spraypainting the wall. at first it looked realistic, then the lasers started making all sorts of interesting shapes and effects on the words, which read: “Live Unbuttoned.” periodically the guy would disappear and reappear, bouncing over geometric shapes and doing Parkour-type jumping off the walls and roof of the building. then he would start his graffiti over again.

in the beginning were the words. and the words were ‘Live Unbuttoned.’

the artist starts playing with lights.

things get a little more interesting on the laser front.

jumping over laser shapes.

laser squiggles

missioning around with his materials

and this is where it gets interesting. suddenly, he’s no longer painting, but he’s playing on his mobile phone. next thing a number appears on the projection, and a word to SMS to the number. so we all frantically SMS, and receive a text back instructing us to find the ‘Live Unbuttoned’ truck, which is apparently parked nearby. we spot it in seconds and run across the road and bang on the door. a young guy asks me to show him the text message, and next thing i have a brand new pair of 501s in my hand. fantastic!

if you want to get your hands on a free pair of 501s, i’ve heard that there will be more laser shows in and around Cape Town. And Levi’s, if you’re reading this, please tell me why you didn’t throw any girls jeans into the mix? Because as rad and as cool as this stunt was, i can’t wear a guy’s cut, which makes it a bit of a let-down. How about something for us ladies?

cool stuff seen around

jesusbanana

we gave the jesus on our windowsill a regal banana jacket for easter.

iloveshit

stickers on the till in Idols store in Musgrave Centre, Durban. made by the shop assistants.

badges

badges in Idols, through the glass.

watermassage

you can get a water massage at OR Tambo airport, while fully clothed. pretty cool.

stylecoke

a Style-my-Coke booth at the Design Indaba. I got an I Love Jozi styled Coke.

macfaffi

the Mac store in Rosebank has used International Graffiti artist Faffi as inspiration for their new range, and decked out the store accordingly. it’s awesome – they’re even selling Faffi vinyl toys in store. very progressive for a main market cosmetics brand.

randomkindness

found this on a wall in one of our editor’s studios.

dirk

caught my brother’s first gig as the drummer in a band called The Wailing Jimi’s at Assembly a couple of Fridays ago.

birdmouth

a pretty piece of art i saw at a party. but blurred but hey.

macman

and this great blockmounted pic found in an old university computer lab. brilliant.

the matterbox: most interesting marketing idea i’ve seen in a while, and it’s not virtual

matter

the matterbox sends you a bunch of cool stuff from cool brands. best thing about it is it’s real, and it’s not junkmail. i’ve signed myself up for one. found via notcot. more about it on their fabulous site.

notes from my googlereader

i’ve only just got into google reader. and if i was completely honest i’d name this post ‘notes from my delicious’ but where googlereader wins is that i actually check it whereas i’m not great at checking my delicious network. we’re busy developing and changes our IT structures at work, and are in the process of building a social networking type system as a brief submission alternative to email for our grasses – very exciting but i won’t say too much just yet as we’re just about to test it. we’re also exploring getting our office onto a google server and synchronising our calendars etc etc so i’ve been playing around with google, and i’m pleasantly surprised.

anyhow googlereader pulls all your RSS feeds from your favourite sites into an email type format, which you can open while you’re logged into your email, so it’s a lot easier than trying to check all those sites again or even remember what they are. here’s what googlereader brought me this week:

oh the irony: a short article about beijing’s fakes market developing its own ‘Silk Street’ brand.

silicon valley insider talks about how perhaps people don’t value music enough to pay for it in any format, on an article on the slowing of digital music sales.

i’ve been talking to a lot of our clients about personal branding lately, and this company that you can hire to get photographers to follow you around as if you are famous is a great example of this trend manifested.

an article about how much of your positioning is in your price tag, especially if you sell wine.

a thought-provoking argument from the guardian about how facebook’s on a mission to take over the world. i mean, how much do we know about the company anyway? (not dissing, just saying)

and then on the topic, this speaks about the popularity of virtual or ‘concept’ products, and how consumers are as much into buying stories as they are things.

Johnnie Walker Red Label Party – 101 Hertzog Blvd

jason

couple

tummy

howard

stone

emma

bokkie