Okay. Every once in a while, I experience something that prompts me to ‘drop that stupid, irritating voice’ i use to write on my blog and ‘just get real’. The ghd Style Lounge – which i was privileged enough to attend on Friday evening – is one such brand activation which has prompted such drastic action. In all seriousness – “srsly y’all” – this event blew my mind. “O RLY?” i hear you say. “Howcome y’ulz?” I hear you say. I’ll attempt to do justice to the sheer delight that was having my makeup done by Benefit, my hair styled by 2 ghd Angels, then being styled by Accessorize and being given a remote control with which to shoot myself. Not in the foot, but on an infinity curve that had been set up, “just like a real-life photo shoot”. Oh my word. Oh my hat.
Firstly, the venue was just amazing. Roodebloem Studios in Woodstock, for those interested:
A magical wonderland.
You walked in, were greeted with a glass of Krone and a Vitamin Water, and then you went and waited with sumptuous snacks until a Benefit artist could start doing your makeup.
Sumptuous snacky treats.
Delicious product display.
More delicious product display.
Benefit's Beauty Bootcamp
The Result: Makeup by Benefit
Once you got your makeup did, you had a little more Krone before heading over to the Style Stations (see above) to have your hair done by 2 lovely ghd Angels. Since my hair is naturally straight, I asked for them to ‘get a l’il zany y’ulz’ and give me some curls and, most importantly, show me how to make curls with a ghd (Creation Mist, Hold Spray, Obedience cream and…go!). This really was revelatory to me – I had no idea you could curl with an iron. “Srsly y’ulz” – no idea.
A before photo: hair is still untouched.
Hair: a work in progress
No hair “After” pic yet because those were a part of the shoot we had on location, but I’ll upload them as soon as I get them. Once hair got did, we were taken in hand by a stylist who added a little something special to the look we were creating, to make us a little more ‘shoot ready’.
Getting styled. Glove love.
And then I was given the top 2 ghd products to suit my hair as recommended by one of the ghd Angels.
Miracle mist and obedience cream.
In the words of my blog:
“Srsly y’ulz – should I sue myself for not buying a GHD sooner?”
Check out all the pics from the other ghd Style Lounge activations here on facebook, or at the ghd Style Diary. PS. Benefit makeup can only be bought at Woolworths. Anyone looking to ‘treat me for xmas y’ulz’, hit me up with one of their fab products.
Posted in accessible premium, ambassadors, Cape Town, celebrity, cool products, experiential, fashion, my real life, purchase process
Tagged alex, benefit makeup, Cape Town, curling hair with iron, friday, ghd style lounge, my branded life, photoshoot, south africa
Lady Gaga continues to blow my mind. Here’s her latest video for song Paparazzi. And for those of you chasing fame (you know who you are) let this be a warning.
Posted in celebrity, cool stuff i like, fashion, music, popculture
Tagged celebrity culture, genius, history's greatest entertainer, indictment on fame, lady gaga, music video, my branded life, video for Paparazzi
i wish life was crazy, crazy, crazy.
I wish life was mad.
I wish life was about preparing oneself to dance.
Getting up in the morning would be easy if all you had to do was float on amidst cute little crocodiles and hot friends.
Life is nothing like that, but at least i have something crazy, mad and floaty to aspire to. At least I have purpose. Thank you Lacoste. See the full site here.
Posted in advertising, fashion, online
Tagged crazy, crocodile, dance, float, lacoste, lacoste red, mad, my branded life, new website, wish life was like an ad
thanks to @TalyaGoldberg for sending me a pic of what (winner of the Search for the Levi’s Photographer) Romi Stern’s shots for the winter campaign look like in the windows at V&A Waterfront.
I'll be sure to upload all of them when i'm back from Easter break.
if i was still doing tv ads i would probably be obsessing about how i can get wes anderson to direct one of my commercials. good thing i am now focusing on design and more through-the-line, experiental / real-life/ meaningful concepts, because i can imagine i would do a lot of lame things like get dressed up like Angelica Houston in Life Aquatic / Royal Tennenbaums and re-enact classic scenes from those movies just so i could fit getting all celebrity-director feverish into my 9-5. i would post lots of movies on youtube which no one but my colleagues and stalker ex boyfriend would view, while they cringed for me. anyway here is an ad starring brad pitt that wes directed.
Hello I am Wes Anderson. I directed classics you might have heard of such as A Life Aquatic, which was inspired by me drinking this glass of water. I also directed The Royal Tennenbaums. Plus I directed that quirky movie about 3 brothers who find themselves on a train in India. I forgot the name because I don't define myself by what i do but rather by who I am. I am confident and down-to-earth. I am sorry but i can't direct your fragrance commercial because it doesn't align with my personal brand, even though you wrote it for me. I guess I've changed. You've changed. Change is part of life. Sorry.
in other news, i spent an amazing day at the South African History Museum on Saturday. went and investigated all the fossils. learnt about where we come from. learnt about how we evolved from small 1-bit file sizes to full on 500 GB living breathing human hard drives. remembered how small we are in the greater scheme of things. i even met a really nice shark with whom i hit it off immediately. we might get lunch next week.
It's good to make friends with people who are different to you, so that you can learn about yourself through your differences.
this followed a most intense full-body massage i had at the Paris Spa right here below our offices at Wembley Square. a girl called Abigail took me for an Aromatherapy treatment, and managed to coax out via sheer force all the tension that’s been building in my shoulders for the past year or so. i came out feeling like i’d found god in the form of a plump and smiley masseuse with hair extensions. big thanks must go to my mum, who got me the massage as a christmas present.
I bumped into Kanye West on a blog this morning, and he told me he’s giving up rapping for fashion. says he just wants to do something normal, now that he is at the apex of his career / everybody’s career.
Kanye with this summer's new menswear pattern. Swirly vibes are the new pinstripe.
So i asked him what of that great idea i had where he could come be President of South Africanland. I pointed out that it would be pretty similar to being a rapper but he said he wasn’t sure if a seat in parliament would ‘bring it’ enough for him to feel motivated every day. sad news. got my hopes up. at least kanye has enough $ with which to bribe central st. martin’s. ask anyone who has any real talent and they’ll tell you they didn’t get accepted into central st. martin’s because their father doesn’t belong to the Old Boys Oxford St Martin’s Old English Money Lord Alumni. life’s tough when you’re just a nobody from southafricanland who didn’t make a ‘high art’ rap album to get you a foot in the fashion door.
one more week til holidays. i go off on friday and come back on monday 5 jan. i know if i was *really* committed to being a real blogger i would blog all the way through but i’ve already committed to a tan and a book and a swimming pool. plus the screen on my new Macbook pro-Pod Steve Jobs Worx is too glossy for the outdoors. and i’ll be damned if i sacrifice reasonable exchange rates on Horlicks in Africa and then not make use of the sunshine.
Only 4 more days, horsey. Just put one hoof in front of the other. Think of all the carrots and sugarlumps waiting for you at the end of this week.
Posted in advertising, Africa, arts and culture, Cape Town, celebrity, fashion, my real life, popculture
Tagged advertisement, aromatherapy, brad pitt, bribe, Cape Town, cellphone, centra st martin's, christmas, december, fashion, full body massage, gardens, getting wes anderson to direct commercial, holidays, horlicks, kanye west, leaving rapping, life aquatic, macbook pro, maxine, natural history museum, Paris Spa, planetarium, royal tennenbaum, shark, softbank, south africa, south african history museum, summer, wembley square, wes anderson
Under all sorts of pressure right now. The agency xmas party is on Friday and I still don’t have what I need for my beehive, or my satin ballet slippers. Irksome. Been thinking a lot of about Loeries next year. You know when that book The Secret came out and everyone started ‘being positive’ and ‘following the laws of attraction’ and writing affirmations about money in the gratitude journals? Was wondering if the law of attraction applies to awards. Should I imagine a lot of Loeries flying towards me like magnets? Or is that a bit unrealistic.
Maybe if I flap my hands it will call The Loeries to me and my life will be like a advertising remake of Hitchcock's 'The Birds'.
Been thinking about what kind of crazy zany antic I can do when I go on stage to collect my gold Loerie award. You know how some really crazy creatives like to do hand-stands when they collect their awards? I need some sort of stage gimmick like that. Some creatives get zany by throwing their panties at the mayor of Margate. Others have lollopped up the stage like monkeys. I’m not feeling like any of these antics really reflects my deeply introspective yet also fun and lighthearted creative nature.
Should i take a giant crusty fake hot dog / banana on stage with me and hump it? Such a big decision for me to make.
I could take a fire extinguisher up with me and set it off onstage. Setting off fire extinguishers unnecessarily is pretty kooky, hey?
Maybe I could roll up a banner that says something about how immersed in the industry I am, such as ‘Interns are for mounting’ or ‘Life’s a pitch’. Do you think anyone will notice that I took those sayings from the zany stickers Net#work BBDO made last year? Ppl will probably shout ‘that’s been done before’ because they will be pretty bitter about my gold.
I could reinterpret a South African classic and do the Nik Nak man dance on stage to show ppl how I have an appreciation of all things local and retro. Hopefully the camera will zoom in on my Casio Gold Calculator watch that I got from ShelfLife, and really bring retro to life.
Maybe I should reinvent myself as a retro electronics brand? Is that more meaningful than strapping a retro electronics brand to your wrist? Sometimes 'always pushing for concept' is a lot of work.
Maybe I should be more subtle, and wear some Coverse High-Tops with a flouncy ballgown (a visual contradiction / irony / the tension of opposites), thereby telling ppl that even tho I win gold Loeries and wear ballgowns and shiz, I am still able to keep it real in my All Stars, while retaining township cred (important for a white girl).
I would have to practise my nonchalant shrug. Need to keep it real in my All Stars.
It’s all a bit much to think about right now. Maybe y’ulle have some cool gimmick ideas that you can send me, for which I won’t credit you but will use in order to advance my social standing and industry credibility. Mail me.
How to Not Keep It Real in your All Stars. For shame, this bro is a 90s surf brand, not a retro electronics brand.
Posted in advertising, Africa, creatives, fashion, innovation, office fun, personal branding, The Loerie Awards
Tagged accessories, advertising, agency christmas party, Cape Town, casio, copywriter, creative gimmick, electronics brand, gold calculator watch, how to keep it real, interns are for mounting, king james, life's a pitch, mybrandedlife, network bbdo, retro clothing, sharp, shelf life store, sneakers, sony, south africa, stage gimmicks, stickers, the law of attraction, The Loerie Awards, wear converse with ball gown, winning awards
Love Jozi, a fashion label i’ve been watching for a while is now online. they have a bunch of super cool stuff, ranging from clothing to collaborative wallpaper. i’m a fan.
Posted in cool products, fashion, johannesburg, popculture
Tagged clothing, cool tops, fashion, independent label, johannesburg, love jozi, mybrandedlife, south african, t shirts
Mark, Reijer and I went to the Jitsvinger & ETC performance at 14 Hope Street last night. the venue isn’t the best for MCs since it’s a hall and it makes the sound bounce around and echo and you don’t get to hear the best of what they’re saying, but it was an energetic performance no less. partially charged by the energy of the ardent fans who were clearly there to recite every lyric word for word, the rest of the crowd was a strange mix. in fact, there was a granny who outdid everybody in terms of stamina and enthusiasm when it came to dancing. to me it seemed like a mix of family and close friends, made up by a bunch of youngsters i didn’t recognise, which is not something that usually happens in Cape Town.
Mark and I were hypothesizing that if we didn’t recognise anyone, it can’t be populated by the usual advertising crowd, therefore maybe Levi’s was actually reaching its market? rather have fewer on targets (the hall wasn’t even half full) than lots that miss the target. quality over quantity. got some pics:
jitsvinger, moments before he mimicked pulling a gun on me. seriously. freaking artists:
huge cuervo presence at the bar, with brands like Bell’s Whisky (WTF? Demographic brain freeze perhaps?), Smirnoff Spin, Storm, Heinekin and Windhoek bringing up the rear.
more crowd vibes
Posted in Africa, alcohol, ambassadors, branding, Cape Town, fashion, music, parties, popculture, retail, SA "street", SA cool kids, sponsorship
Tagged 14 hope street, activations, alex, bad sound, bell's whisky, brand, branding, Cape Town, coloured, converse shoes, ETC, event, gangs, gold tequila, heineken beer, hiphop, jitsvinger, jose cuervo, levi strauss, levi's young guns, mark stead, mitchell's plain, mybrandedlife, new talent, original music, party, rapper, reijer van der vlugt, retail, rhyming, smirnoff spin, smirnoff storm, south africa, sponsorship, street, township, white rapper, windhoek lager, young musicians
neon-sprayed cheap old watches. awesome. found at Naughty Secretary Club.
Posted in cool stuff i like, fashion, geek
Tagged alex, art, broken, cheap, craft, DIY, fake, faux, jewellery, mybrandedlife, naughty secretary club, neon, old, spraypaint, watches
i’ve been doing some work on fashion trends in Nigeria and Ghana over the past month and Bella Naija has been one of my favourite blogs to hit. always on the look out for fellow African bloggers – this is my shout out to her.
Posted in Africa, fashion, instant grass, popculture
Tagged african, bella naija, blog, clothes, fashion, instant grass, mybrandedlife, nigeria, trends