Category Archives: packaging

Free Radness Inside: The Unboxing of the Macbook

 

Free camera that came with Macbook.

Free camera that came with Macbook.

mmm. dig getting to experience a CCR (Cult Consumer Ritual – mine) for first hand, espesh one that I’ve spoken about so often in focus groups and paradigm-shifting-strategic-brand-alignment-brainstorm-preprod-review-workshops: opening a macbook.

 

Happy time. Happy times are here.

Happy time. Happy times are here.

was totally rad getting a free camera, even though it’s a cheap piece of honky tonk. still - free camera – hello? talk about value-add. 

Happy times. Never ending.

Happy times. Never ending.

Green tea should be made by naked men.

this was spotted on a box of Dilmah by my friend and designer, Carla. take a closer look at the second frame.

best made when naked men stand close.

Green Tea: best made when naked men stand close.

brands being socially conscious

Cape Union Mart’s come out with a fleece made purely from recycled materials.

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Visi magazine released a biodegradable shopping bag:

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these recycled notebooks are made by the Remarkable company, and you can get them at the Wellness Centres springing up around town:

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YDE has some recycled shoppers too:

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Vida e caffe gets its green on:

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customised cigarette boxes

we have a whole bunch of unbranded cigarettes, though we can’t say why just yet. but we’ve had loads of fun getting our smoker grasses to customise them. here are some of the results:

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consumer collaboration tours (Colab)

we do some fantastic work with brands that want consumer input right from New Product Development stage through to marketing, and our latest project took Priscilla and I to Joburg, Pretoria and Durban. I love working on projects like these because it means getting to meet all the crazy cool people in our grass network, and actually spend time with them while still getting creative on some very forward thinking brands.

here’s one of our grasses at our Cape Town session:

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and this is at Bean Bag Bohemia in Durban

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i don’t have very many other photos because i was running the sessions but i’ll be getting more from our photographer.