Y’ulz this whole new national logo has totally inspired me. Feel like now that ‘mediocrity is celebrated’ I can rly take my place in the world. Makes me think back to those days at Ad School when Brian Searle-Tripp told me my design work ‘looked like a plumber did it’ and see it in a whole new way. I was being praised y’all! Shouldn’t have quit design & become a writer instead. Should have ‘embraced my mediocrity’!
Wish someone told me that ‘the world hates competence’ sooner. Wish someone reminded me of ‘what happened 2 piggy’. Could have had a lot more fun ‘doing drugs at varsity’ and ‘binge-eating junk food’ instead of ‘working rly hard at being a good writer & not fat’ so I could ‘come out on top’. Wish someone had told me ‘everyone hates an achiever!’ sooner. Feel like I have born the burden of ‘taking pride in wot i do & who I am’ 4 too long now.
2 dumb 2 be liked (via S-ingTFU)
You know how ‘life is filled with contradictions & mysteries’? Think this is one of them y’ulz. Repeat after me:
“if you want to be the best, don’t be the best, and you will be the best” – Alex van Tonderstein
Feel like I’ve discovered ‘the meaning of life’.
An inspiration 2 designers / people everywhere.
Y’ulz was googling ‘how 2 sue your parents’ when i read that SouthAfricanland has a new logo and that this is it.
Our New National Logo.
Feel very relieved y’ulz. Was real worried SA would brand themselves as ‘aspirational’ via using 1 of the 15 classic fonts & make all the rich ppl of the world want 2 live here thereby ‘making sushi unaffordable 2 the masses’. So glad there’s no danger of ‘appearing world class’ (via hiring a designer 2 design the logo). So glad SAfricanland decided to ‘give the youth a chance’ & ‘created a job’ via commissioning one of Jacob Zuma’s 5-year-olds to design it.
"Every cabinet member is competent until proven incompetent, okay y'als?"
How do y’ulz feel about ‘brand SAfrica’? Does it compliment your personal brand / make a kiff bumper sticker / inspire u to ‘fuck some stripper and snort CAT because your wife is a pregnant cow & u were meant for greater things’ / make u want 2 start a racist trending topic on twitter? Let me know y’als. Wanna ‘know who you are’ via your reaction 2 our National Logo. So glad we’re on this ‘journey of discovery’ together.
Free camera that came with Macbook.
mmm. dig getting to experience a CCR (Cult Consumer Ritual – mine) for first hand, espesh one that I’ve spoken about so often in focus groups and paradigm-shifting-strategic-brand-alignment-brainstorm-preprod-review-workshops: opening a macbook.
Happy time. Happy times are here.
was totally rad getting a free camera, even though it’s a cheap piece of honky tonk. still - free camera – hello? talk about value-add.
Happy times. Never ending.
this was spotted on a box of Dilmah by my friend and designer, Carla. take a closer look at the second frame.
Green Tea: best made when naked men stand close.
we have a whole bunch of unbranded cigarettes, though we can’t say why just yet. but we’ve had loads of fun getting our smoker grasses to customise them. here are some of the results:
Posted in branding, consumer collaboration, cool products, design, innovation, instant grass, packaging
Tagged alex van tonder, blank, box, boxes, cigarette, collaboration, consumer, consumermade, customisation, innovation, instant grass, mybrandedlife, packaging, smoking, white
we do some fantastic work with brands that want consumer input right from New Product Development stage through to marketing, and our latest project took Priscilla and I to Joburg, Pretoria and Durban. I love working on projects like these because it means getting to meet all the crazy cool people in our grass network, and actually spend time with them while still getting creative on some very forward thinking brands.
here’s one of our grasses at our Cape Town session:
and this is at Bean Bag Bohemia in Durban
i don’t have very many other photos because i was running the sessions but i’ll be getting more from our photographer.
Posted in Cape Town, collaborations, consumer, consumer collaboration, design, innovation, instant grass, johannesburg, NPD, packaging, people i work with, Pretoria, SA cool kids, youth
Tagged adidas neon, agency, alex, bean bag bohemia, brainstorm, Cape Town, colab, consumer collaboration, creative, durban, florida road, instant grass, joburg, mybrandedlife, new product development, paintings, Pretoria, priscilla, south africa