Category Archives: personal branding

Psychographic profile: I am teh ghost of a dead blog

I am the ghost of a dead blog
booooo
did i scare u?
hope so. y’all woke me up from ‘the dreamless sleep’.
am pissed y’all. what do y’all think i died 4???
just want 2 die.
tired of bein ‘zany ‘n smart’.
is fun, but like, ‘u can’t be cool 4eva’ +
‘cool doesn’t pay da billz’ +
‘enjoy urself, take only what you need from it’
etc.
was kinda enjoying being dead.
is real peaceful.
no 1 to get all up in my facebook
no 3G here in hell


don’t hav 2 maintain ur personal brand (via being on fire all the time)
plus satan kinda keeeeeeeewl.
but now i went andgot all resurrected
by a reputable publication with a ‘niche-but-influential and educated readership’
(kinda wish it was heat magazine but whatevs)

i am the ghost of a dead blog.
boooOOOOOoooooo
gonna rattle my alexander mcqueen chain bags at u
keeping u up in the dark night of ur blog
feeling kinda vengeful
since when i was still alive
ppl were like, u r stupid
now i’m dead, ppl are like, u  were so like, clevs
“the blog artist’s value is only recognised posthumounguously”
isn’t it typical

“it’s like that, and that’s the way it is” – run dmc

don’t worry – not very vengeful. just l’il bit.
just gonna make ur light bulbs flicker some.
not gonna go polty on you. boooOOOOoo.

i am the ghost of a dead blog.
woke up coz i rolled in my grave
kinda just feel like we need to talk about ‘letting go’


did y’all get pissed at MJ when Thriller the song ends?
Do y’all get pissed when the movie u hired is finished?
stupid f-ing movie! u came to an end!

This is a meme joke. Do u get it?

did y’all get pissed at JK Rowling when she finished Harry Potter?
(ok so bad example. f-u JK. you got me hooked.)
NEwayz just trying to help you let go

This is a pooooOOOooetry joke. Do u get it?

boooOOOOOoooooooo

I am the ghost of a dead blog
was ‘summoned by the oujja board of journalistic truthful objective unbiased integritay’
never imagined dis blowgn thang would ‘get all intellectualised’
just wanted to be awesome y’ulz.
never dreamed my personal brand would have such ‘residual value attached to its key branding paradigm pillars of differentiation’.
kinda emotional about it.
(via wishing i was still dead)
there is only one feeling in hell (being burned)
sad, was just betterin my table tennis scores
was just getting 2 know satan (miss u bro. next time i see you PING PONG IS ON LIKE KING KONG!)

I am the ghost of a dead blog.
Gonna go ‘back 2 bed now’.
it was ‘nice chatting’.
off you go now to the new blog.
know that i am always with you.
am there in the new blog
though u cannot always see me.
if u look carefully, i am there.


am just ‘talking in a different accent’.
am just ‘trying on some new blogshoes’.
just ‘exploring a new personal sub-brand’.
da holding company stays da same. 4evs y’all. pinkie swear.

miss y’ulz.
love y’ulz.
h8 y’ulz.
ditto.


the new project: Cape Town Girl

Go check it out y’all! Still early days but whatevs! Is ‘just the beginning’.

y’all, this is it.

This is it y’all.


Y’all is time 4 me to ‘hit the proverbial demerol’ via some shady docbro and ‘accidentally commit suicide’ via intentionally ‘leaving this world’ and ‘quitting the game while i am ahead’ so my ‘legend can live on’ and i don’t get ‘old and ugly’, like MJ. Miss you MJ. Some people have emailed me 2 say ‘WTF is happening with ur blog’ and ‘U R not srs R u?’ and ‘do u rly rly read Marian Keyes? F U penguin’.  Y’ulz, don’t stress. This is not ‘goodbye 4 eva’. Just facing up 2 the fact that ‘i have changed’ and ‘things have changed’ and as a ‘cre8ive person’ i am ‘too zany 2 do something too specific 4 too long’ (via ADD).

Have ‘taken my learnings into account’ and have ‘cre8ed a new vision’, one with ‘space 2 let me grow’ and ‘realise my potential’. NEwayz. Gonna miss some things so much, like making interns cry. And being in love with ideas. And reminiscing bout bein an ad student. Y’ulz just gotta know that these things will ‘live on’ via this blog and via my new blog identity. I think. Kinda  ‘not rly sure’. But app ‘life is a rollercoaster jus gotta ride it’.

See y’ulz monday, ‘all shiney & new’. So long & thanks 4 all the RT’s.

MBLTM


MyBrandedRetrospective part 2

Ah Y’ulz. All teary-eyed this morning. Was remembering that one time, at Brand Camp. Miss y’ulz. Kinda reminds me of when Jupies sold out to WPP which made me first considerselling my personal brand’. And now I have actually gone and sold my PB – 2 think that it was ‘once just a dream’. Just not gonna tell y’ulz who ‘who the new shareholders of MBLTM trading as something else’ are 4 fear of being ‘ripped off by a sarky brat ad blogger’. Wonder if I will maintain my ‘quality of humour’, or if ‘going commercial’ will ‘water me down’ to something ‘lots of ppl like’, like a Citi Golf. Which reminds me of when i wanted 2sue my parents 4 not buying me a citi golf’. Well what do they expect. Poeses. Gonna complain about it on my GBuzz (the zazzy new program that is like ‘what Googlewave was s’posed 2 be’). Remember Googlewave? And how you ‘needed an invite 2 use it’ when rly ‘you needed a degree in GoogleHype 2 use it’. Ah y’ulz. Y’alls faces gettin’ wet yet? So wet y’ulz. Wet 4 you.


MyBrandedRetrospective part 1

Y’ulz getting all nostalgic about all the good times we’ve had here together. Now that MBLTM is ‘coming to a close’ via ‘transforming into a new blog’, I feel it’s only appropriate to run y’all through some of the good times, and some of the bad times. Like that time when I wrote about ATL vs BTL and some ATL people I work with ‘told on me to our boss’ because they ‘are whiney l’il b*tches felt offended’ and i got ‘called in for being naughty’ and was prompted to ‘consider taking our personality insurance’ - true story. Good times!

And that time those 9-year-olds ganged up on me and ‘called my radio ads stupid’. Bad times but also good times, really. And that time I made a break-through in ‘learning 2 speak Client Service’ which was invaluable 2 my career. Ah y’all, I’m gonna miss y’alls. Srsly. Gonna miss y’alls crazy letters, like the one letter where I was enlightened that ‘I don’t have 2 go all the way I can just kiss’. Y’alls should stick around this week for more retrospective introspection as we ‘get our emo on’ recall the whirlwind of a rollercoaster adventure ride that has been our time together here on MyBrandedLifeTM.


What a ride y’alls. Can’t wait for the next chapter, but more about that ‘l8er in the week’.

Y’alls, we need 2 talk.

I have a confession my frendz. I am not ‘who y’ulz think I am’. Well, maybe in some ways. But the truth is, there is more to me than jus’ ‘building a personal brand’ and being a ‘sarky l’il jaded semi-original millenial’. So much more y’ulz. And I want 2 share that with you.



Y’all know how Beyonce’s PB is 2-fold? As in, sometime’s she’s the ‘Beyonce we all know & luv’ and sometimes she’s ‘Sasha Fiercey’? Well, MBLTM is kinda like my ‘Ad-girl Sasha Fiercey’ except waaaayyyyy less sparkly dresses. I started it for ‘a bit of a laugh’ bcoz I kinda felt like I was ‘taking my job too srsly’ (via getting upset over cre8ive miscarriages).



But I’m starting to ‘feel a little stifled’ by this here voice. Kinda like ‘I would like 2 see other voices’ so when I do ‘come home 2 MBLTM’ I can ‘rly appreciate her 4 who she is’ and do so ‘because I enjoy it’ rather than ‘because I have to’. So I’m suggesting a ‘trial separation’ from this particular Personal Brand, just so I can ‘play the personal branding field’ and ‘get 2 know other PBs’. I know y’ulz feel me.



So pretty soonish I’m thinkin’ of inhabiting a ‘newer, more chill alter blog ego’, which I have yet to announce . Yes y’ulz – am also considering adopting a ‘nom de plumey’. Kinda realized that this blog was ‘a l’il confusing’ for industry ppl who didn’t know me / friends who did know me / people in general. Like sometimes y’all ‘didn’t know I was joking’ (via gettin’ offended).



Am thinking this new Personal Brand
will be more about ‘the happier-go-lucky-draw-me’. Coz deep down inside, I am ‘just a girl in the world’ y’all. I likes to ‘shop it up’. I likes 2 ‘read novels by Marian Keyes’ (via reading JM Coetzee & needing a quick ‘pick-me-up’). I likes 2 ‘go 2 jazz at Asoka’. I likes 2 ‘eat sushi at Nobu’. I likes 2 ‘sing along 2 Rihanna in my car‘ (‘get down if ya feel me throw ur hands up 2 da ceiling y’ulz’).



NEwayz. What y’ulz thank? Does this ‘sound intriguing’ or does it sound like my PB is ‘becoming a generic pile of shit’? Can y’all ‘live with this’ or am I ‘committing personal brand suicide’?

“Kisses” (via potential new voice – please rate out of 5 stars)

Obsessin’ over ur BlackBerry makes ur Personal Brand look poor.

Jus’ saying y’alls. I’m real sorry u can’t afford 2 pay 4 ur internet but pls don’t ‘pretend it’s a plus’. Maybe y’alls can apply 4 ‘government aids’. Remember 2 ‘use a condom’ (y’all know gov is ‘down with sleepin’ around’). ‘Such is life’ states that BlackBerry’s R crap. I can substantiate this via a sample study done by the NielsenAmpTrendScaleBrandVibeWatchReport, unpacked below:

Amanda Bynes - who is she?

Amanda Bynes - who is she?

Tara Reid. 'nuff said.

Who dis chick again? Oh ja, Brooke Hogan.

Observation: Only poor D-listers use BBs.

Conclusion: Only poor D-listers use BBs.

And ‘now we know 4 sure’. Peace.