Tag Archives: branded

thinking about getting a tattoo. having trouble making a decision.

every few months or so i think about getting a tattoo. thinking about getting a tattoo is just about the only time i really consider what my values are as a human being. the rest of the time i operate without any values at all and make the necessary apologies on facebook when i have a moment. one design i’ve really gotten to like the idea of is a line drawing of an african lion. a line lion. i like values attached to the symbol of the lion: courage, integrity, strength, calm. i feel these are concepts i would be really happy to have on a piece of my skin.

but i have been thinking that maybe the lion is not conceptual enough and doesn’t adequately reflect my lighthearted yet deep-thinking nature enough. it doesn’t really embody the concept of ‘i am a creative creative’, you know? you know how people tattoo meaningful song lyrics onto their bodies? well maybe i should tattoo the payoff line of a brand that i find meaningful onto my body.

to produce their own fragrance. Would you buy For Man, After All or For Woman, After All Eau de Toilettes?

A very meaningful tattoo of a daft punk lyric. See bands and musicians are like brands these days. We all know that modern music makers have the same ultimate goal in mind: to produce their own fragrance. Would you buy For Man, After All or For Woman, After All Eau de Toilettes?

it would definitely tell the world that i am serious about being a copywriter for advertising. i can imagine the camera zooming in on it when i collect my Grand Pencil Eagle Lion award at Loeries. then again, maybe i should tattoo the Cannes Lion onto my arm, preferably the arm that i write with. that would indiciate a mixture of dedication as well as a recklessness you would only find in a zany writer such as myself.

Was i brave and strong and true? Did i fill the world with visual puns+logos my whole life through?

Imagine this pretty face on my body. Feel like it would do some srs things for my image. Wouldn't have to stress about winning one coz i'd always have one. forever. Can imagine reminiscing on my advertising career as an old woman, and the question i shall ask only i can answer: Was i brave and strong and true? Did i fill the world with visual puns+logos my whole life through?

So what payoff line should i get tattooed on my lower back? Or on the back of my neck? Should i get the barcode of my favourite product tattooed on the back of my neck? Did my Maserati have a barcode? It must have some sort of code somewhere. Possible payoff lines i’ve thought of so far (some real, some written by me to describe me):

- umshini wam bam boogie [it means "Bring me my fake matric certificate" in one of our indigenous languages and is our ruling party's president's official slogan]

- Alive With Possibility [this is brand South Africa's slogan]

- Please don’t squeeze the Charmin

- The Real Thing

- Finger Lickin’ Good (very conceptual, feel this one operates on many levels, physical, emotional, intellectual)

- Because I’m Worth It

- Inspired. Motivated. Evolved. (thinking of having a few spine implants that make my skin look like that of an attractive alien. original, fresh thinking, IMO.)

- Everything is easier on a Mac

- Sheer Living Pleasure (shows my zest for life and intolerance for anything moderately priced)

- V, W, U N ME (feel like this is a conceptual take on an old classic, kinda like myself, really)

- Let your fingers do the walking (smart yet sexy. I feel this one is a close contender)

Anyone have any suggestions? I really feel like this tattoo could win an award. Even if i don’t have budget for it, i must make it happen. Even if i only get the tattoo printed onto transfer and apply it for one day and i take lots of photos of it. This really does feel like a turning point in my career, y’ulle.

Dont you think there should be an award at Loeries for the Grand Prix Advertising Person? As in, the person who most upholds the brand of career that is advertising? Think i could stand a real chance there. Instead of having a Loerie as the statue it could be a human with arms outstretched like a Loerie. And it could break off, for extra authenticity.

Don't you think there should be an award at Loeries for the Grand Prix Advertising Person? As in, the person who most upholds the brand of career that is advertising? Think i could stand a real chance there. Instead of having a Loerie as the statue it could be a human with arms outstretched like a Loerie. And it could break off after an hour, just like the real ones do, for extra authenticity.

dreaming of america

wish we celebrated Halloween y’ulle. it could be a day in the mybrandedlife(TM). me and america… some day we’ll be together.

Just doing it.

"Just doing it."

getting in touch with my inner predator part 2: suggestions for branded christmas giveaways

not all squid are predators but when i think about squids i always think about the giant ones. therefore all squids are predators in my mind. anyway christmas is coming – bet the shops already told you – so i’ll be starting a list of ‘gift hints’ on mybrandedlife which will both have some sort of branding context and will also serve as handy reference for when you are shopping for me. if you are shopping for me. if you care. i’m adding this squid hat to my list:

Dignified. Works with skinny jeans and peep toes. Maybe a bright summar pinafore. Gives me Amy Winehouse cool with the fear of what her hair smells like.

Dignified. Works with skinny jeans and peep toes. Maybe a bright summer pinafore. Gives me Amy Winehouse cool with the fear of what her hair smells like.

also this shark hat will do really nicely:

A retro tilt will give my usually tomboy-ish style of dressing a dash of retro dandy glam. Or so my fashion school friends tell me.

A retro tilt will give my usually tomboy-ish style of dressing a dash of retro dandy glam. Or so my fashion school friends tell me.

Brands are always on the lookout for items they can put their logo on and give out at club promotions / product festivals / general giveaways. I would love to receive either of these as a branded giveaway, and I know I am not alone. Compare another branded key ring / lanyard / peak cap / t-shirt to a squid / shark hat. Logos I can imagine appearing on these fashion feats are:

-  Heineken

- Savanna

-  Mini Cooper (imagine getting a squid hat free with your car purchase? I could die happy)

- Woolworths under Woolworths Sea Predators Original Label (it doesn’t exist but i am making suggestions here)

- The Young Designers Emporium Hats Originalz Line (also To Be Seen in the Future)

- What if the World

- Something Fishy should have loads of these in their restaurant franchises, and whenever you order the Calamari and Fries you get the Squid Hat. If you order the combo dish you get the Shark Hat because it makes you the ultimate predator.

I could be here all afternoon…

cool things found on the internets

i spend so much time online, and the more time i spend online the more cool stuff i find, and the more cool stuff i find the more fragmented my time spent in any given place becomes. i’ve resolved to make a concerted effort to document more of the things that inspire me, for whatever reason. starting with this rad sofa box i found at swissmiss:

ffffound.com is an image bookmarking site i like to frequent for sheer viewing pleasure, or what i call a Brain Massage. some gems include:

and then i see that Courvoisier is kicking their latest branding efforts up a notch by collaborating with urban/skate / hip hop brand LRG this (USA) spring. some of the awesomeness includes these branded gadgets – iPhone and BlackBerry. mmm, me please.

thanks NotCot.

i also came across this article on a speech given by Bill Cosby on how to combat racism, and i find it pretty inspiring. as someone who lives in a racially charged country, it’s refreshing to hear someone speak from a rational place on the topic.

south african novel of the year: Moxyland

25th of April is the launch date for Lauren Beukes’s first novel – Moxyland. I have been privvy to the manuscript pre-publishing, and i sincerely hope it goes cult classic. set in a future Cape Town, your life is controlled by your cellphone, you are hostage to a government that oppresses its citizens through censorship and genetically modified Alsations called Aitos watch your every move. the character cast is made up of an artist who sells her body to an energy drink in exchange for being able to create her art, a super genius hacker who helps her digital graffiti friends break through information control to disseminate the truth and a rich kid blogger who has a sociopathic lack of conscience. i sincerely hope it gets picked up by a large rich studio looking for something different to produce and gets made into a movie. anyhow watch this space, i will be well documenting the launch.

moxyland cover

We can just create a facebook application, right? Wrong.

i highly recommend to all our clients that they read Seth Godin’s new book Meatball Sundae, which demystifies ‘New Marketing’ very succinctly. it basically says that if you’re selling meatballs, don’t go sprinkling toppings all over your offering, toppings in this case referring to an elaborate and badly thought out web presence.

i know from my experience clients are very keen to jump on the facebook wagon, and they think the easiest way to do this is create an application that users will add, but if we’re to be completely honest here, apps have lost the novelty allure that got users to add them in the first place. this post i found on 3 Minds is a useful guide to what will and won’t work. my reccommendation is simply: don’t do it. there are a million apps out there now, and when my friends invite me to add the ‘Which cupcake are you’ quiz, i delete them, because facebook apps have become the new spam.

it’s been a big one

the end of a mad year. this last week has been so hectic at the office, wrapping up last minute work for clients and organising (and recovering from) a mid-week rodeo-themed christmas party. for once i decided NOT to take any photos, since i tend to concentrate too much on getting cool shots more than just having fun. so i have nothing to show you, although i will find everyone else’s pics, maybe early next year.

i will say that i can barely walk as my inner thighs are stiff from being a little over-zealous on a mechanical bull, and i have a graze on my knee, and it took me 2 hours to get the rhinestones off the top i wore, which i spent a good 3 hours rhinestoning in the first place. it was also kind of a farewell party for Daniel Beatty, our MD, who will be moving to Tokyo to run our Japan office (very sad for us) so it was a bit crazy. crazy good.

i just have one more thing left to do before i can chill, namely the grass newsletter, just to let everyone know what’s been happening. our office and business has changed so much in one year, it’s hard to keep everyone up to speed with what’s happening. we’ll be opening some new premises in jozi early next year, and we’ll also be opening in dubai and brazil next year. we’ll also be appointing a new MD as Dan has made himself a Super Valuable Human. but i may leave that til next year since i would rather have everyone’s input.

but it’s been quite crazy – i for one, have moved cross country twice in one year, and residential addresses 7 times throughout the same year. we’ve had massive growth in business through both new and existing clients, and instant seed as a business has really taken off and done some pioneering stuff in this country when it comes to word of mouth marketing. and the russian business has grown and is now a bit bigger. and we’ve had an insane amount of fun throughout it all.

i plan to turn my computer off for at least a week. my camera’s had a bit of an episode – the first since i’ve had it which is remarkable considering what it’s been through (it’s a Canon Ixus i, old school one, and a best friend) so i’ve taken that as a sign to do a bit of information detoxing. instead i’ll be filling my head with number9dream by david mitchell, the wind up bird chronicle by haruki murakami, and proof reading my friend lauren beukes’s novel Branded due for publishing early next year. that will be peppered with Heroes season 2 – which i have not had time to watch yet, shocking – and chilling with friends who have flown home from their perches around the globe / country. but what i’m most looking forward to is lying in the sun by the pool. not so much the beachdue to the trauma surrounding getting to and from it, but just being outside in the sunshine. hooray for summer.

hope everyone has a great christmas. i’ve got a bit obsessed with wrapping paper and am fully kitted out this year. i love christmas. happy holidays and rest well, see you next year.

oh and thanks to sarah johnson for showing me this, which got me laughing much, and got the peoples’ choice award for Best User Generated video (take note those interested in New Media):

one man’s injury, another’s opportunity

last night i sliced off a piece of my hand while changing the sheets on my bed. my hand caught the edge of the perspex lamp i have hanging over it. there was blood everywhere. very unnecessary. but a great excuse to finally use my Superman plasters.

branded superman plaster