bummer guys. 2/3 of some americans think us people in advertising caused the Economic Meltdown. that’s harsh. according to this study, people think we tricked them into buying things they can’t afford. sheesh. i guess we did / do. oops.sorry! but we didn’t think y’ulle would believe us about everything. this study also says that 55% of normal people – that non-advertising types – think that advertising is ‘glamourous’. at least we have that. we’ll always have glamour, darlings.
anyways don’t you think we should be doing some damage control, as an industry? we need to convince people that they can trust us, and more importantly, that we are not responsible for the recession. let’s have a quick brainstorm here.
- how about we donate a bunch of money / free studio time to a charity and then publicise it (trade exchange)
- how about we petition to pass a bylaw that says anyone who complains about an advert has to have a go at making a new one from scratch (outcomes based problem-solving)
- how about we make a TV ad about how all the ad agencies got together to get a fake leg made for Lucky the Cheetah in the VW ad (be seen as ‘giving back’, eco-friendly, green, community-upliftment, etc)
- how about we make a ‘fun, tongue-in-cheek reality show’ about a creative team (copywriter and art director) who are always drunk, and call it ‘Ad Fab’.
- Shall we ‘set up a twitter account’ for the advertising industry in general. The username could be ‘Advertising’. We could twitter quotes about great ads all day, interspersed with quotes about family, and the pursuit of happiness and virtue. (ambient branding – in the background, kind of annoying but then sometimes really makes you think).
Shall we make a facebook application that gives a ‘Quote for the Day’ from the Ad Fab Show. Stuff like,
‘Sweetie darling, just do it, darling, just do it, sweetie.’
- Shall we set up a Fan Page on facebook and suggest it to all our friends. I’ll bet they’ll just love advertising by then, since it’s pretty much embedded itself into their whole lives. Yay.
Do you have suggestions or ideas you have to improve the perception ‘normal people’ have of us? Are there any agencies out there who would like to take this on as a pro-bono ‘opportunity’. Am quite partial to this reality vibe. I think it makes advertising more accessible to the public, and that the characters would be ‘likeable’. What yos thank?