Tag Archives: branding

some sage Ad-vice

shamelessly lifted from the wk guys (has apparently been around for ages):

When the client moans and sighs
Make his logo twice the size
If the client still proves refractory
Show a picture of the factory
Only in the gravest cases
Should you show the clients’ faces

and then i really quite liked their additional verses:

If the ads have gone to pot
Mention blogging quite a lot

If you want to dazzle them
Drop in terms like CRM

To make your clients think you’re sage
Give campaigns a myspace page

To make them think you’re clever chaps
Make references to Google Maps

If accused of strategic shirking
Bang on about social networking

If they still think the work is crap
You must present an iPhone app

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Sound familiar?

**silence**

I thought so.

***Lets take this brand into the future!***

***Let's take this brand into the future!***

new phrase: microglo@ting

coined by mallix and myself, it’s when people brand-drop on twitter. tech brands, car brands, tech names, blog names, personal brand references… if you name it on twitter for no real good reason apart from taking the opportunity to let twitterers know you drive a jeep / are on your 5th MacBook Air / know Kanye West personally, you’re glo@ting. ch-ch-ch-check it out:

TheHyrax i wish ppl wouldn’t stare in the traffic. what you’ve never seen a porsche b4? maybe my HOTTIE nr plate is 2 much. :( about 1 hour ago from web

thecopyninja @TheHyrax, you think that’s bad, you should see the looks I get in my MAGIC CARPET about 1 hour ago from web in reply to TheHyrax

TheHyrax @thecopyninja: its prob similar to when people catch me blogging on my LTD release iPhone 3G Jobs Worx edition. staying discreet is a job! about 1 hour ago from web in reply to thecopyninja

Dplanet @TheHyrax – did I microglo@t when I mentioned that the CD burned in my MacBook Pro is broken? about 1 hour ago from web in reply to TheHyrax

mallix everyone has a macbook. u can’t brag about it? about 1 hour ago from twitterrific

TheHyrax @Dplanet: no, Macbook is now so mainstream it doesn’t count as cool anymore. is it a Steve Jobs WORX LTD EDTN? like mine? i’m a betatester. about 1 hour ago from web in reply to Dplanet

thecopyninja @TheHyrax, is that like my SOLID GOLD -4G- iPhone? about 1 hour ago from web in reply to TheHyrax

TheHyrax @thecopyninja:i was going to get the 4G but i have hassles linking it 2 my Sidekick in SA.T-mobile hate me.good thing i earn dollars – phew! about 1 hour ago from web in reply to thecopyninja

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i’m sure you get the idea. microglo@ting – you read it here first.

poetry cereal, and other reasons i want my matterbox

Simultaneously making me want to write and eat cornflakes.

Simultaneously making me want to write and eat cornflakes.

I’ve blogged about Matterbox before, but every now and again i go back to the matterblog just to see what’s going in the boxes. my only gripe with them is that they haven’t delivered one to me yet – guys, South Africa likes matter, too. in fact, SA likes matter most, since the majority of our country doesn’t have access to online regular-like. you guys have my address. send me some matter.

Like Christmas, but it comes 4 times a year. I think.

Like Christmas, but it comes 4 times a year. I think.

Levi’s Young Guns event feat. Jitsvinger & ETC

Mark, Reijer and I went to the Jitsvinger & ETC performance at 14 Hope Street last night. the venue isn’t the best for MCs since it’s a hall and it makes the sound bounce around and echo and you don’t get to hear the best of what they’re saying, but it was an energetic performance no less. partially charged by the energy of the ardent fans who were clearly there to recite every lyric word for word, the rest of the crowd was a strange mix. in fact, there was a granny who outdid everybody in terms of stamina and enthusiasm when it came to dancing. to me it seemed like a mix of family and close friends, made up by a bunch of youngsters i didn’t recognise, which is not something that usually happens in Cape Town.

Mark and I were hypothesizing that if we didn’t recognise anyone, it can’t be populated by the usual advertising crowd, therefore maybe Levi’s was actually reaching its market? rather have fewer on targets (the hall wasn’t even half full) than lots that miss the target. quality over quantity. got some pics:

jitsvinger

jitsvinger

crowd:

crowd

ETC:

etc

jitsvinger, moments before he mimicked pulling a gun on me. seriously. freaking artists:

jitsvinger2

shoes styles:

converse

sound wall:

bluewall

huge cuervo presence at the bar, with brands like Bell’s Whisky (WTF? Demographic brain freeze perhaps?), Smirnoff Spin, Storm, Heinekin and Windhoek bringing up the rear.

cuervo

the venue:

venue

more crowd vibes

crowd3

crowd4

twitter users, as defined by Jeremiah Owyang

“Twitter is for the highly engaged, early-adopter, pro-technology user. This is the ‘influence’ community, meaning they will shape the direction of others in each of their respective lives. It’s highly likely that these users participate in other forms of online publishing and communication like blogging, Facebook, or use mobile activity. In short, it’s the ‘coolkids’ of the webspace, and yes, that includes John Edwards.”

as you may be able to tell, i’m spending a lot of time on Jeremiah’s site. for the full article, click here.

somewhere, a brand manager spills his coffee on his lap

doherty viral mcdonalds

like, the guys at wklondon said, this video of Pete Doherty shooting heroine probably isn’t what McD’s had in mind when the signed up to sponsor the viral video of the day. found on The Sun’s homepage by these folk.

ripe for sponsorship: clap your hands say Eurafrica

i spent my sunday night at Obz Cafe’s theatre, sipping coffee and munching on cheescake, watching a play that made me weep with laughter. Eurafrica  – written by Lucy Heavens and Sarah Jane Scott – is a 2 woman satire about contemporary white South Africans. it’s completely politically incorrect but at the same time manages to be objectively honest, so they get away with it. the storyline goes (in their words):

“Aida and Gwen feel unwanted and scared in South Africa.  They’ve considered leaving, but Europe is very cold and they only have South African passports. After a divine visitation from their ancestors, Cecil John Rhodes and Queen Victoria, they are encouraged to mobilise ‘their people’ towards the formation of ‘EurAfrica’.  It’s a haven for all those English liberals in South Africa who want a place to call home. 

Gwen and Aida embark on a deeply ironic journey through their colonial past and an awkward celebration of their English heritage to convince the people of their dubious cause.”

aida and gwen

let it be known that my stomach still hurts. it’s exceptionally witty and extremely relevant. highlights include… oh go see for yourself. it’s at Obz Cafe every Sunday night until 2 December. starts at 8.30, it’s best to go around 7.30 and have a drink, maybe something to eat before the show. tickets are R49, and i recommend you book a table as there wasn’t any free space that i could see. Click here for their offical website.

if you’re a brand speaking to youth white south africans between the ages of 18 – 28, here’s some content you might want to get involved in. suggestions include sponsorship, exclusively promoting trial and sampling of your brand during the performance (atmosphere is very condusive to it), merchandising, even turning it into a television special. kinds of brands it would suit: edgy, say it like it is brands, fashion, alcohol – great for experiential, strong retail partner.