Tag Archives: branding

some sage Ad-vice

shamelessly lifted from the wk guys (has apparently been around for ages):

When the client moans and sighs
Make his logo twice the size
If the client still proves refractory
Show a picture of the factory
Only in the gravest cases
Should you show the clients’ faces

and then i really quite liked their additional verses:

If the ads have gone to pot
Mention blogging quite a lot

If you want to dazzle them
Drop in terms like CRM

To make your clients think you’re sage
Give campaigns a myspace page

To make them think you’re clever chaps
Make references to Google Maps

If accused of strategic shirking
Bang on about social networking

If they still think the work is crap
You must present an iPhone app

**************************************************************

Sound familiar?

**silence**

I thought so.

***Lets take this brand into the future!***

***Let's take this brand into the future!***

new phrase: microglo@ting

coined by mallix and myself, it’s when people brand-drop on twitter. tech brands, car brands, tech names, blog names, personal brand references… if you name it on twitter for no real good reason apart from taking the opportunity to let twitterers know you drive a jeep / are on your 5th MacBook Air / know Kanye West personally, you’re glo@ting. ch-ch-ch-check it out:

TheHyrax i wish ppl wouldn’t stare in the traffic. what you’ve never seen a porsche b4? maybe my HOTTIE nr plate is 2 much. :( about 1 hour ago from web

thecopyninja @TheHyrax, you think that’s bad, you should see the looks I get in my MAGIC CARPET about 1 hour ago from web in reply to TheHyrax

TheHyrax @thecopyninja: its prob similar to when people catch me blogging on my LTD release iPhone 3G Jobs Worx edition. staying discreet is a job! about 1 hour ago from web in reply to thecopyninja

Dplanet @TheHyrax – did I microglo@t when I mentioned that the CD burned in my MacBook Pro is broken? about 1 hour ago from web in reply to TheHyrax

mallix everyone has a macbook. u can’t brag about it? about 1 hour ago from twitterrific

TheHyrax @Dplanet: no, Macbook is now so mainstream it doesn’t count as cool anymore. is it a Steve Jobs WORX LTD EDTN? like mine? i’m a betatester. about 1 hour ago from web in reply to Dplanet

thecopyninja @TheHyrax, is that like my SOLID GOLD -4G- iPhone? about 1 hour ago from web in reply to TheHyrax

TheHyrax @thecopyninja:i was going to get the 4G but i have hassles linking it 2 my Sidekick in SA.T-mobile hate me.good thing i earn dollars – phew! about 1 hour ago from web in reply to thecopyninja

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i’m sure you get the idea. microglo@ting – you read it here first.

poetry cereal, and other reasons i want my matterbox

Simultaneously making me want to write and eat cornflakes.

Simultaneously making me want to write and eat cornflakes.

I’ve blogged about Matterbox before, but every now and again i go back to the matterblog just to see what’s going in the boxes. my only gripe with them is that they haven’t delivered one to me yet – guys, South Africa likes matter, too. in fact, SA likes matter most, since the majority of our country doesn’t have access to online regular-like. you guys have my address. send me some matter.

Like Christmas, but it comes 4 times a year. I think.

Like Christmas, but it comes 4 times a year. I think.

Levi’s Young Guns event feat. Jitsvinger & ETC

Mark, Reijer and I went to the Jitsvinger & ETC performance at 14 Hope Street last night. the venue isn’t the best for MCs since it’s a hall and it makes the sound bounce around and echo and you don’t get to hear the best of what they’re saying, but it was an energetic performance no less. partially charged by the energy of the ardent fans who were clearly there to recite every lyric word for word, the rest of the crowd was a strange mix. in fact, there was a granny who outdid everybody in terms of stamina and enthusiasm when it came to dancing. to me it seemed like a mix of family and close friends, made up by a bunch of youngsters i didn’t recognise, which is not something that usually happens in Cape Town.

Mark and I were hypothesizing that if we didn’t recognise anyone, it can’t be populated by the usual advertising crowd, therefore maybe Levi’s was actually reaching its market? rather have fewer on targets (the hall wasn’t even half full) than lots that miss the target. quality over quantity. got some pics:

jitsvinger

jitsvinger

crowd:

crowd

ETC:

etc

jitsvinger, moments before he mimicked pulling a gun on me. seriously. freaking artists:

jitsvinger2

shoes styles:

converse

sound wall:

bluewall

huge cuervo presence at the bar, with brands like Bell’s Whisky (WTF? Demographic brain freeze perhaps?), Smirnoff Spin, Storm, Heinekin and Windhoek bringing up the rear.

cuervo

the venue:

venue

more crowd vibes

crowd3

crowd4

twitter users, as defined by Jeremiah Owyang

“Twitter is for the highly engaged, early-adopter, pro-technology user. This is the ‘influence’ community, meaning they will shape the direction of others in each of their respective lives. It’s highly likely that these users participate in other forms of online publishing and communication like blogging, Facebook, or use mobile activity. In short, it’s the ‘coolkids’ of the webspace, and yes, that includes John Edwards.”

as you may be able to tell, i’m spending a lot of time on Jeremiah’s site. for the full article, click here.

somewhere, a brand manager spills his coffee on his lap

doherty viral mcdonalds

like, the guys at wklondon said, this video of Pete Doherty shooting heroine probably isn’t what McD’s had in mind when the signed up to sponsor the viral video of the day. found on The Sun’s homepage by these folk.

ripe for sponsorship: clap your hands say Eurafrica

i spent my sunday night at Obz Cafe’s theatre, sipping coffee and munching on cheescake, watching a play that made me weep with laughter. Eurafrica  – written by Lucy Heavens and Sarah Jane Scott – is a 2 woman satire about contemporary white South Africans. it’s completely politically incorrect but at the same time manages to be objectively honest, so they get away with it. the storyline goes (in their words):

“Aida and Gwen feel unwanted and scared in South Africa.  They’ve considered leaving, but Europe is very cold and they only have South African passports. After a divine visitation from their ancestors, Cecil John Rhodes and Queen Victoria, they are encouraged to mobilise ‘their people’ towards the formation of ‘EurAfrica’.  It’s a haven for all those English liberals in South Africa who want a place to call home. 

Gwen and Aida embark on a deeply ironic journey through their colonial past and an awkward celebration of their English heritage to convince the people of their dubious cause.”

aida and gwen

let it be known that my stomach still hurts. it’s exceptionally witty and extremely relevant. highlights include… oh go see for yourself. it’s at Obz Cafe every Sunday night until 2 December. starts at 8.30, it’s best to go around 7.30 and have a drink, maybe something to eat before the show. tickets are R49, and i recommend you book a table as there wasn’t any free space that i could see. Click here for their offical website.

if you’re a brand speaking to youth white south africans between the ages of 18 – 28, here’s some content you might want to get involved in. suggestions include sponsorship, exclusively promoting trial and sampling of your brand during the performance (atmosphere is very condusive to it), merchandising, even turning it into a television special. kinds of brands it would suit: edgy, say it like it is brands, fashion, alcohol – great for experiential, strong retail partner.

a narrated foray into Second Life

so for various technical reason i haven’t been able to get stuck into Second Life yet, but last night i discovered that they are now Vista compliant, and my fancy little graphics card can finally be put to some sort of use. the sign up was fairly painless – the hardest part was deciding on a surname. they don’t have the greatest selection. eventually after umming and ah-ing over names like Dustblood and Krostwaithe, i settled on Nester. TheHyrax Nester. then i walked around a bit, just trying to orientate myself, before discovering that i could take off all my clothes and walk around starkers if i wanted to. which is exactly what i did.

naked on orientation island

 Second Life has created its own genre in advertising and branding so i’m going to be exploring it slowly for the benefit of our clients, and for my own personal education. it must be known that things like Second Life take up a lot of time, and for the moment all i’ve got time to do is walk around naked. i’m hoping to work out how to dance on one leg naked by the end of the week.

product pulse: a living survey you want to take

my friend anne-sophie invited me to add a facebook application called Product Pulse yesterday, and i’m impressed. it’s the simplest idea and allows you to rate a product on whether you LOVE it, WANT it, NEED it or HATE it. some products are jacked enough so that you can even buy it, and some are also very specific (ie. if you search Red Hermes Bag you get a Red Hermes Bag and not just any Hermes bag). it’s not perfect yet, but once every store has got their merch available through this sort of application i reckon online shopping might take on a whole other level —- badging. Because what you want says more about you than what you have, right?

product pulse

see this way, i’ll be window shopping in order to show off the products i want, have or love to my friends, and window shopping is one step closer to buying. this is seriously an online shopping experiment that has HUGE potential. it also works off a system that worries brands more and more these days – peer endorsement. because every time you rate a product, it tells you who else has wants it, needs it or loves it, and you can REALLY see what’s going on in that foggy world of aspiration. also it’s just rad to space out and be a shallow consumer. it’s like the adult version of Dear Santa Claus…

cupcake friday – courtesy of Ash

thank you so much to one of our super grasses – Ashley Crosson – who totally surprised us by firstly, rocking up at the Cape Town office a few fridays ago (she lives in Jozi) and secondly, bringing us branded IG cupcakes, which she missioned to take with her on the airplane for us.

amazing ash

polkadot packaging

 

cupcakes

 

dan all over his box

ian gets modest

you are amazing ash. thank you from all of us.

Ash got the cupcakes from a bakery in Jozi called LoveSome, who have been featured in Cosmo, Elle and Food & Home. Click here to find out more.

night time brainstorm at the office

we got our grasses in to help us brainstorm a new product the other day. it was for an alcohol brand, and to get people thinking with their senses as well as just their brains we got all sorts of fruit flavours, savoury flavours, scents and visual stimulation and just put them out everywhere. we also got crayons and pencil crayons and pastels and paint and lots of paper and even some glitter glue.

ruth sticking stuff up

we got to taste 2 new products – as of yet nameless and without a brand, which is kind of weird, a bit like engaging with a person who has no name. well not really. then we got to brainstorming what we would call it and what we thought it tasted like and what our ideal drinks would taste like and what kind of bottle in would come in. we had some sushi breaks and drank more wine and ended up taking the best of everyone’s ideas and combining them to create… durn durn durn… our collective ideal drink. it sounds like a nightmare to execute, but it turned out surprisingly well, even though it was a bunch of consumers designing a drink. it’s rather refreshing to do this kind of thing with people who don’t work in advertising and brands every day. their thinking is generally clearer and just quite simple. which is exactly what we aim for but tend to spend so much time mucking around with. some pics of the evening:

2 of our lady grasses and priscillaconsumers getting involved with a fantasy brandmore consumer creativitypriscilla, ruth and shirley

Intern Jackie and Portiamy scribblesportia's scribblesserena on the swing (yes we have a swing)for the cameracleaning up at about 10.30 pm