Tag Archives: campaign

get your money for nothing and your clicks for free

How agency-client negotiations would sound in real life:

got this little gem from JontyFisher (who’s being quoted all over the world these days..ahem ahem New York Times) . thanks dude. funny stuff. speaking of wanting something for nothing, i got the following email this morning (i kid you not):

Hey Alix.

Found your blog on 2oceans and I can dig it. My name’s Jonah* and I’m studying Marketing at Rhodes. What I really dig about your blog is the real-world insight it gives me into advertising and it has made me set that this is the career for me. I loved your article on trendspotters – classic! I have even come across trendspotters in Rhodes.

The reason I’m writing is I’m doing my thesis on How The Conversation Killed Advertising and was wondering if you could give me some pointers. I’m basically looking for businesses that are been using alternative media for their advertising campaigns rather than TV, radio, billboards etc. Basically businesses using facebook or youtube and such. Could you send me a write-up of your XXXXXXX Campaign? I heard it was a great success from reading some other marketing blogs, and one of my course tutors said he saw you speak at a short course he did. It doesn’t have to be long, point-form is fine, and include any relevant pictures. Thanks I’d appreciate it very much if you could oblige me. The first draft of my thesis is due at the end of June so if you could basically get it to me by the end of next week it would be fine.

Jonah*

*Name has been changed to prevent extreme ridicule.


~~~~~ He actually gave me a deadline. It’s too good. When I received this, I printed it out and rubbed it all over my face, letting the ink seep into my skin in an attempt to become *one* with the email. My reply: ~~~~~

Dear Jonah

Thank you so much for contacting me. I have heard about you – in fact, we as an industry have all heard about you and your talent, and are waiting with sweet anticipation for you to get your degree so that we might snap you up into our ranks where we have no doubt you will use your insight into non-traditional advertising to transform the industry.

I will begin my write-up on the XXXXXX campaign immediately. Basically, I have a host of deadlines going on, including writing rationales for my agency’s Loerie Awards Entries, which I will put on hold so that I can get to writing up the case study of the XXXXXX campaign. I will be sure to place all information in succinct prose where point form does not suffice, and will send an instruction to DTP immediately for them to resize all images from the campaign so that you are satisfied. Would you like me to courier over the disc with the information in it? Or would you prefer that I deliver the disc in person? Basically, I’d be honoured to be of service to you in any way. It’s my grandmother’s birthday this evening but I will happily cancel and drive through to the Eastern Cape to make sure you get all the information you might need.

Please don’t hesitate to let me know if there’s anything more I can do for you. I could offer to write your thesis for you, perhaps? I am a copywriter after all. Anything. You just basically let me know.

Yours in anticipation, basically,

Alex

ambitious kids or stealth pitch: vote now

3 l’il 1st year advertising interns at some small, crazy agency in Sweden decided to pitch on the Adidas global account.

Crazy kids.

Crazy kids.

since it’s a recession, there have been loads of stories going around about how agencies are hitting below the belt and secretly pitching on other agencies’ business. guess it was a matter of time before someone came up with a way to do this sneaky vibe commercially. i understand – y’ulle gotta do what you can to survive these harsh economic times, but pretending your sneakpitch is a ‘project for your interns’ is pretty bleak.

to be fair, it might not  be a disguised stealth operation, and maybe these 3 l’il bears are just rly ambitious. i read that their CD told them to do it, but i feel like at the age of 22 you should be past the whole blame game and should start owning up to your actions / decisions / choices / lifepathcareergoals / giving your best girl  friend herpes when you kissed that one night when you were drunk and it was a dare. guess pitching on Adidas global is bigger than all that / sets a very unhealthy ‘millenial entitlement’ extravaganza precedent. ambition doesn’t quite describe this vibe.

Interns have loads of great, catchy ideas. Why shouldnt they go real life asap?

Interns have loads of great, catchy ideas. Why shouldn't they 'go real life' asap?

i thought i was ambitious by wanting to make the Creative Circle Hall of Fame by 26 but now i just feel average. think i’ll take up smoking again and just ‘wait for death’.

Started making a poll and then i lost interest, so heres a picture of what it would have looked like.

Started making a poll and then i lost interest, so here's a picture of what it would have looked like.

this shiz is cRaZy yo! (don’t taze me bro!)

phwhoar. have any of y’ulle out there heard of rapid prototyping? it’s got to be some of the most exciting technology on the planet right now. and i say this fully aware of the fact that the new MacBook Pros are out. Rapid Prototyping is a fancy way for saying “printing 3D objects”. as in, design a house, a car, a plane – anything (within a certain size, of course) – and this machine will “print” it in layers and ta-dah! your design is now real. in 3D. just like that. we have an example in the studio at the moment, that is why i’m all a fluster:

Man created man in the image of... man.

Man created man in the image of... man.

If you look closely, you can see parallel lines running down the bust. These are the layers in which it was ‘printed’ with plastic. This one was printed from the back of the head as the bottom, working up to the nose.

Rapid prototypes arent built with the ability to speak or feel emotion or interact in any way. Which means you have to reach out to them. Hopefully they will be printing fully functional feeling human beings in a few years.

Rapid prototypes aren't built with the ability to speak or feel emotion or interact in any way. Which means you have to reach out to them. Hopefully they will be printing fully functional feeling human beings in a few years.

we’ve been getting to know the technology for a campaign we’re working on. there are only 2 machines that do this in the country, and i think about as many people who know how to operate the technology. all i can think about is making stuff for my house. making shoes. making funny hats. you could make a new hat for every hour of the day. i mean, is this rad, or is this rad?

We discovered Livios loose resemblance to prototype dude. The only difference is in their noses. And now you noses.

We discovered Livio's loose resemblance to prototype dude. The only difference is in their noses. And now you noses.

some sage Ad-vice

shamelessly lifted from the wk guys (has apparently been around for ages):

When the client moans and sighs
Make his logo twice the size
If the client still proves refractory
Show a picture of the factory
Only in the gravest cases
Should you show the clients’ faces

and then i really quite liked their additional verses:

If the ads have gone to pot
Mention blogging quite a lot

If you want to dazzle them
Drop in terms like CRM

To make your clients think you’re sage
Give campaigns a myspace page

To make them think you’re clever chaps
Make references to Google Maps

If accused of strategic shirking
Bang on about social networking

If they still think the work is crap
You must present an iPhone app

**************************************************************

Sound familiar?

**silence**

I thought so.

***Lets take this brand into the future!***

***Let's take this brand into the future!***

New Nike ad: can you lie about something that hasn’t happened yet?

Nike Print ad featuring British athlete Kelly Sotherton.

Nike Print ad featuring British athlete Kelly Sotherton.

wklondon have just posted about their new Nike ad on their blog. They made Kelly Sotherton promise to win an Olympic Gold Medal under lie detector test conditions. Read all about it here.