Tag Archives: clothing

Afrika’s in fashion – tell your marketing friends

are you ready? now that American Apparel’s gone Authentic African (they should change their name) on America, you can bet there’s going to be a backlash. when i look at this i wonder what kind of person will buy and wear these clothes. maybe The Cobra Snake since he has been on a mission to print T-shirts for kids in Africa so they can be cool, too. maybe Paris Hilton would buy the boob tube for her trip down here when her Madden brother played in Africa, except that has already happened. Maybe all the rich Nigerian kids will buy their own patterns in another country when they do their yearly shop overseas and bring back stuff for their friends to buy (see how i slipped in that free nugget of market research info in there? i do that a lot, if you’re observant you should see loads of free ‘research’, like free love, on my site).

Afrika with a K - now in fashion.

Afrika with a 'K' - now in fashion.

i was just thinking it would be really cool to bring out a Jacob Zuma range which is the same as what you see here except they throw in a really short skirt that shows your knees (American Apparel fans will be pleased to know that in AfriCa, if you show your knees, it means you’re a dirty slut who’ll have sex in exchange for money – which is a LOT ¬†easier than the American equivalent where you actually have to flash your hoo-hoo when you’re getting out of your limo).

i was also thinking they should make a print of the AIDS virus because that is very much in fashion in AfriCa (seriously, almost every 3rd person has it. How far will you really go to be cool, American Apparel fans? only those who have REAL COOL AMBITION will make it to this level. you have to really WANT it.).

The AIDS print. This seasons must-have in AfriCa. Flannel is so last century.

The AIDS print. This season's must-have in AfriCa. Flannel is so last century.

Anyway, it’s actually awesome to have some of our indigenous stuff getting respect in mainstream retail outlets world wide. big up to AA.

Love Jozi now online

Love Jozi, a fashion label i’ve been watching for a while is now online. they have a bunch of super cool stuff, ranging from clothing to collaborative wallpaper. i’m a fan.

lovejozi

brands being socially conscious

Cape Union Mart’s come out with a fleece made purely from recycled materials.

rubbishfleece

Visi magazine released a biodegradable shopping bag:

visibioshopper

these recycled notebooks are made by the Remarkable company, and you can get them at the Wellness Centres springing up around town:

remarkablenotebook

YDE has some recycled shoppers too:

YDErecycled

YDErecycled2

Vida e caffe gets its green on:

vidagreen1

vidagreen2