Tag Archives: grasses

yes please: camera glasses – never get escorted out of a shopping mall ever again

this is a must-have for our grasses, who are forever telling us about how security in malls and branded parties are asking them to delete their photos. pity about how the glasses actually look, but maybe Spitfire can get in this asap.

cameraglasses

find more about them here.

via thinkgeek.

late night server stumbles: grass pics

the way our company works is we have a bunch of trendspotters – we call them ‘grasses’ – who we give cameras to so that they can go take photos of their lives. here are some cool pics i’ve found while doing a bit of work this evening:

skaters

nightgirlstarsgirlwigs

night time brainstorm at the office

we got our grasses in to help us brainstorm a new product the other day. it was for an alcohol brand, and to get people thinking with their senses as well as just their brains we got all sorts of fruit flavours, savoury flavours, scents and visual stimulation and just put them out everywhere. we also got crayons and pencil crayons and pastels and paint and lots of paper and even some glitter glue.

ruth sticking stuff up

we got to taste 2 new products – as of yet nameless and without a brand, which is kind of weird, a bit like engaging with a person who has no name. well not really. then we got to brainstorming what we would call it and what we thought it tasted like and what our ideal drinks would taste like and what kind of bottle in would come in. we had some sushi breaks and drank more wine and ended up taking the best of everyone’s ideas and combining them to create… durn durn durn… our collective ideal drink. it sounds like a nightmare to execute, but it turned out surprisingly well, even though it was a bunch of consumers designing a drink. it’s rather refreshing to do this kind of thing with people who don’t work in advertising and brands every day. their thinking is generally clearer and just quite simple. which is exactly what we aim for but tend to spend so much time mucking around with. some pics of the evening:

2 of our lady grasses and priscillaconsumers getting involved with a fantasy brandmore consumer creativitypriscilla, ruth and shirley

Intern Jackie and Portiamy scribblesportia's scribblesserena on the swing (yes we have a swing)for the cameracleaning up at about 10.30 pm