It must be tough being a client because if you’re with a cool agency, you’re likely to be bombarded with great ideas. i’m talking snowstorm here - ‘great ideas to the left of me, brilliant ideas to the right, here i am, stuck in the middle with you.’
“if i were a client /even just 4 a day / i’d roll out of bed in the morning / and put on what i wanted and go” – Beyonce “Just-Another-Art-Director-Who-Wishes-She-Was-A-Popstar” Knowles
so after lots of thought, i have been collecting methods to make approval of ideas easier for clients. most of these methods have been tried and tested, although some of them are based purely on assumption and some are complete bullshit that I have fabricated to help me ‘deal with reality’. I will be releasing “The Client Special – How To Approve A Great Idea’ on a weekly basis, almost like a ‘Magazine Show Blog Post’ aimed at creatives who aspire to eventually cross into Mordor and ultimately end up as brand managers.
It’s also for clients who need guidance when it comes to choosing from a whole lot of great ideas, with maybe some crap ideas mixed in there.
Pls note I cannot be held responsible for any bad advertising, tho will gladly take credit when you win at OneGoldShowPencilEagleLoerie Awards.
******************************GET READY YO**********************************************
Ad Approval Method #1: What does your cat think?
We all know that asking your kid / husband / wife / gran what they think of a campaign idea is a no-no, because of the dreaded ‘Sample of 1′ rule. But asking your cat is totally different. Cats are more intuitive. They are very picky, unlike your husband. The best way to ask your cat’s advice is to lay all the printouts from the agency all over the floor, and leave the room for a bit. Come back in 15 minutes and see which one the cat has decided to sleep on. That’s the idea that’s going to turn your business around.
(One of those solutions that seems so obvious in retrospect, right?)
okay, i might be a million years late here, but i have just been introduced to Addictlab by a reader. From what i can tell, Addictlab is another creative gathering, except it’s got a lot more purpose than some of the stuff that’s out there. one might compare it with a property like Pecha Kucha, except it does a lot more than showcase opinions via an aggrandised brainstorm.
it has 2 sides to it: a creative side and a business side.
if you’re a creative, you sign up and put your work and inspiration on the site. depending on the needs of the active projects, you will be called upon to brainstorm and work in a freelance capacity. if you’re a business looking for a creative solution, you browse through the work that’s been done and can use what you like as reference. you then brief addictlab, and they brief their creatives, and together you come up with a solution. the solution can be anything from a first-phase brainstorm to a fully executed ad campaign to a street squad who hit the town with stencils to the development of a new product entirely. it connects brands with young, creative people who offer a very real service: they engage with your brand and make it their own. Addictlab also offers research and insight services, which makes complete sense.
i would love to see how this works in South Africa, where it seems to be now open for business. i’m signing up as we speak. watch this space.
Posted in collaborations, consumer collaboration, cool stuff i like, innovation, NPD
Tagged addictlab, better than, brands, business, consumer collaboration, creative, creative industry, freelance, generate, graffiti, hive, hub, ideas, innovation, instant grass, logo, marketing, mybrandedlife, new product, pecha kucha, product, professional, service, south african, street, workshare, youth
made by my friend renee for her boyfriend’s birthday. super cool.
Posted in confectionary, cool stuff i like, gaming, geek, handmade, popculture, SA cool kids
Tagged 1up, baking, birthday, brothers, cake, confectionary, cool, cupcake, geek, green, ideas, innovative, mario, mushrooms, mybrandedlife, renee van reenen, south africa, video gaming
this time hosted by emma. and you can only imagine, i’m sure.
Posted in Cape Town, parties, SA cool kids
Tagged blogger, Cape Town, christmas party, decoration, emma rasmussen, gammon sticks, ideas, mince peyes, mybrandedlife, south africa
this frikkin rad ghost towel. you can buy it here. don’t be afraid of shopping online, it’s all going to be okay.
the nintendo wii will buy you my unconditional loyalty for about 6 months. includes me picking up your phonecalls every single time you call. you can get it at Musica, Look & Listen, those types of places. If you’re looking to add2 months to that deal you can throw in a game (Wario Ware, Harry Potter).
a pair of these Ray Ban Wayfarers will get you a place on my facebook friends list, with at least 1 wall post a month that somehow glorifies me and makes you look cool. white frames also accepted.
any kind of artwork from kronk.
The world’s most expensive Christmas cocktail, called ‘The Flawless’ which comes at a mere £35,000 a glass from Modiva nightclub in London. Described as “warming and refreshing, but that is not the main reason for the exorbitant cost: at the bottom of the crystal glass is an 11-carat white diamond ring.”
Sounds good to me.
Next on the list is Pleo. See post above for more details.
To be continued.
Posted in cool products, cool stuff i like
Tagged art, artist, books, brands, buy friendship, christmas, designer, Flawless cocktail, game, ghost towel, gift with purchase, gifting, gifts, harry potter, holiday season, ideas, illustrator, kris hewitt, kronk, london, mario brothers, modiva, mybrandedlife, nightclub, nintendo wii, presents, products, south africa, sunglasses, trends, uber premium, video, wishlist