Tag Archives: ideas

The Client Special – Episode 1: How to approve a great idea.

It must be tough being a client because if you’re with a cool agency, you’re likely to be bombarded with great ideas. i’m talking snowstorm here - ‘great ideas to the left of me, brilliant ideas to the right, here i am, stuck in the middle with you.’

“if i were a client /even just 4 a day / i’d roll out of bed in the morning / and put on what i wanted and go” – Beyonce “Just-Another-Art-Director-Who-Wishes-She-Was-A-Popstar” Knowles


so after lots of thought, i have been collecting methods to make approval of ideas easier for clients. most of these methods have been tried and tested, although some of them are based purely on assumption and some are complete bullshit that I have fabricated to help me ‘deal with reality’. I will¬† be releasing “The Client Special – How To Approve A Great Idea’ on a weekly basis, almost like a ‘Magazine Show Blog Post’ aimed at creatives who aspire to eventually cross into Mordor and ultimately end up as brand managers.

It’s also for clients who need guidance when it comes to choosing from a whole lot of great ideas, with maybe some crap ideas mixed in there.

Pls note I cannot be held responsible for any bad advertising, tho will gladly take credit when you win at OneGoldShowPencilEagleLoerie Awards.

******************************GET READY YO**********************************************

Ad Approval Method #1: What does your cat think?


We all know that asking your kid / husband / wife / gran what they think of a campaign idea is a no-no, because of the dreaded ‘Sample of 1′ rule. But asking your cat is totally different. Cats are more intuitive. They are very picky, unlike your husband. The best way to ask your cat’s advice is to lay all the printouts from the agency all over the floor, and leave the room for a bit. Come back in 15 minutes and see which one the cat has decided to sleep on. That’s the idea that’s going to turn your business around.

(One of those solutions that seems so obvious in retrospect, right?)


psychoblog: dealing with my issues part IV

i’m trying to work through my issues with rejection at the moment. two jobs that i’ve been working on just got rejected by a client – for ‘circumstantial reasons’. you know, client had nothing against the ideas, but the one was a mission to produce and the other one was ‘too clever for the target audience’. that’s like breaking up with someone and telling them ‘you’re too good for my love. you deserve someone better’.

Apparently writing poetry can help alleviate feelings of isolation and depression. Writing poetry can also make you seem quite deep and connected to the truth of the human condition, which will translate into a vague sense of authenticity when people talk to you, which they will trust. People will say things behind your back like, I like that girl. She seems real.

Apparently writing poetry can help alleviate feelings of isolation and depression. Writing poetry can also make you seem quite deep and connected to the truth of the human condition, which will translate into a vague sense of authenticity when people talk to you, which they will trust. People will say things behind your back like, "I like that girl. She seems real."


now deep down i know that fear of rejection comes from low self esteem and feeling like i’m not worthy of love. does anyone know of any shortcuts / quick fixes to make yourself feel better about yourself?like get an art director to take pics of me and then photoshop them and upload them onto my Facebook so my frendz comment about how hot i am? or get a fish eye lens Lomo and take pics of myself and scan and upload them onto my Myspace so my frendz comment on how hot i am? maybe i should use my digicam to take pics of myself and upload them onto my Flickr so my frendz comment on how hot i am?

OMG LOL I look so bad here, was having the WoRsT hair day evaaar! Plus Ive put on sooo much weight you guys. Please promise me you WONT let me eat any more KFC Twisters, OK??! OMG I feel so fat.

"OMG LOL I look so bad here, was having the WoRsT hair day evaaar! Plus I've put on sooo much weight you guys. Please promise me you WON'T let me eat any more KFC Twister's, OK??! OMG I feel so fat."


***does anyone know of any other quick fixes for self-esteem issues?*** i have heard drinking alcohol helps, as does having sex with strangers. the problem with alcohol is that what you drink makes such a big statement about who you are and i’m not sure i can make big decisions while i’m low like this. and i think sex with strangers would be really awkward without alcohol.

rejection hurts y’ulle. you don’t know what it’s like being judged on the physical appearance of your ideas everyday. copywriting seems so glamourous but it can seriously damage you if you don’t have a tough skin.

awesomeness of the day: 1up cupcakes

made by my friend renee for her boyfriend’s birthday. super cool.

Pecha Kucha Nights Cape Town

pkn

Something i’ve been dying to blog about for a while is that we’ll be running Pecha Kucha Nights in Cape Town, and the date for the first event is set at 17 June 2008. this is super exciting – sharing ideas, passion and inspiration is something we try to do as much as we can, and something we started doing with IG Assembly, which we held 2 months ago. we’re going to let that go gently and take over custodianship of an internationally successful platform – Pecha Kucha is growing all the time in cities all over the world.

we’ve got a few things to knuckle down, mainly the venue, as we need somewhere that’s not too big but not too small either, since we’ll need to have space to project the talks. for those of you who’d like to get involved, i’ve started a group on facebook which you can join to be kept updated. otherwise go to the the official site and drop us a mail. we’re still establishing speakers so you’re welcome to submit yourself if you want to show your work. just be sure to stick to the 20 slides at 20 seconds each guideline.

we’ll need to receive your presentation by the 16th of June as well so we can line up all the work.

so yay. for those of you who love design and creativity, this is something you’re not going to want to miss. best of all, it’s free. xx

more pre christmas carnage

this time hosted by emma. and you can only imagine, i’m sure.

minepeyes

xdecor

swans

gammonsticks

attack

dear santa clause (friends, family, associates, colleagues, people who want to impress me)

ghosttowel

this frikkin rad ghost towel. you can buy it here. don’t be afraid of shopping online, it’s all going to be okay.

wii

the nintendo wii will buy you my unconditional loyalty for about 6 months. includes me picking up your phonecalls every single time you call. you can get it at Musica, Look & Listen, those types of places. If you’re looking to add2 months to that deal you can throw in a game (Wario Ware, Harry Potter).
wayfarers

a pair of these Ray Ban Wayfarers will get you a place on my facebook friends list, with at least 1 wall post a month that somehow glorifies me and makes you look cool. white frames also accepted.

kronk

any kind of artwork from kronk.

*Update***

The world’s most expensive Christmas cocktail, called ‘The Flawless’ which comes at a mere ¬£35,000 a glass from Modiva nightclub in London. Described as “warming and refreshing, but that is not the main reason for the exorbitant cost: at the bottom of the crystal glass is an 11-carat white diamond ring.”

Sounds good to me.

Next on the list is Pleo. See post above for more details.

pleopat

To be continued.