Sometimes, in this weird world just filled with people looking to ‘take down your personal brand’ a little light shines in the darkness (via an email Subject: Delivery at Reception. ta). And the delivery turns out to be a box of DVDs, some of which were designed specifically for OCD home-consumption (for eg. Flashdance starring Jennifer Beale as “Alex Owens” in the 1983 hit). Did y’als know I was born in 1983? I haven’t even watched Flashdance. I have a feeling (What a feeling!) it’s gonna change my (branded) life 4 eva y’als.
What. A. Feeling. Y. 'ulz.
But that’s not all. Cleverly, there were a selection of movies, each ‘strategically chosen to represent the core values that represent the Women’s Health brand and how it relates 2 its consumers via demonstrating its relevance via each movie strategically chosen to represent the core values that represent the Women’s Health brand and how it relates 2 its consumers via demonstrating its relevance via each movie strategically chosen to represent the core values that represent the Women’s Health brand and how it relates 2 its consumers via
Did you see wha just happened there?
UR brand 4 eva
I just made an infinity loop with a positioning statement leading into a USP. I am basically an “Ad Escher bro” “trapped in a never-ending world of targeted touchpoints”. Jees Y’als. Thought this post was gonna be about something simple, like MOVIES. Welcome 2 da night train bros.
Can almost smell this y'ulz
Back to the point: yesterday the heavens opened and the skies rained down
Super amped about all this. Not kidding when I say the only one of these I’ve actually seen is The Notebook & Something About Mary (1983 remember…) basically had a life-changing experience last night when I watched Breakfast At Tiffany’s and I found out the lead character is a ‘lady of the night’ - did y’als know that? Thought it ironic that an image of a woman who has ‘become synonymous with class’ is actually a ‘portrait of a prozzie bro’. Love the world y’ulz, always filled with surprisies!
Anyways just wanted 2 say thanks to Woman’s Health for the gift. Getting a box of movies was enough to make me ‘seriously consider reading your mag’ (via reading it). Actually read the whole thing and have also changed my leg routine to Backwards Thigh Extensions over Lunges & Squats which is what I have been doing to keep my thighs in Beyonce, all based on the nifty tear-outs. Thanks y’als. Thanks thanks.
Thanks thanks thanks (via tangling my hand up in my shirt while blogging this)
Posted in branding, cool stuff i like, free stuff, my real life, personal branding
Tagged branded giveaways, breakfast at tiffany's, dvds, flashdance, free stuff, gift, magazine, movies, my branded life, something about mary, what a feeling, women's health
came across an amazing collection of scanned magazines from the 50s. it’s made my mouth water. i’d love to have a party and tell my friends to dress up like this and then take stupid amounts of digital pics and apply delicious fat bands of colour to them. i just might.
Old school. Always cool.
Green. Clean. Cole.
Posted in design, popculture
Tagged 1950s, black and white, black women, covergirl, covers, design, eartha kitt, fifties, jet magazine, magazine, modelling, mybrandedlife, retro
What Steve Jobs' cupboard looks like.
Love this spread in Esquire’s 75th Anniversary edition. via NotCot. more of dominic’s work here.
Posted in design, popculture, technology
Tagged 75th, art, black polo neck, blue jeans, commercial, dominic wilcox, dresses, e-ink, esquire, genius, iclothes, industrial design, magazine, mybrandedlife, spread, steve jobs
tore this out of last month’s elle. a collaboration between local designer Morgan and Opel Corsa. one of those ideas that looks great in positioning and strategy documents but then looks like a strategy document once executed. any thoughts?
Posted in branding, cars, collaborations, innovation, seen around town, small interesting brands
Tagged advertising, brand, collaboration, elle, magazine, marketing, morgan, mybrandedlife, new, opel corsa, print, south africa
thank you so much to one of our super grasses – Ashley Crosson – who totally surprised us by firstly, rocking up at the Cape Town office a few fridays ago (she lives in Jozi) and secondly, bringing us branded IG cupcakes, which she missioned to take with her on the airplane for us.
you are amazing ash. thank you from all of us.
Ash got the cupcakes from a bakery in Jozi called LoveSome, who have been featured in Cosmo, Elle and Food & Home. Click here to find out more.
Posted in branding, instant grass, office fun, people i work with, small interesting brands
Tagged ashleigh crosson, branding, cake, confectionary, cosmo, cupcakes, customised, eating, elle, food & home, grass, instant grass, johannesburg, lovesome bakery, magazine, MyBrandedLife(TM), office, south africa, super grass