Tag Archives: media

how to use twitter – a beginner’s guide

for those of you who just can’t bring yourself to set up another account, reading the do’s and don’t’s offers a lot of insight into how Twitter works. Extract from full article Don’t tweet like a n00b by Brian Oberkirch.

“Do:

allow for a bit of mystery. Showing a little leg is far sexier than parading all your bits about: look at meeeeee. Go for pointilism & not photorealism. A little daub will do ya.

Try not to:

reveal that you are a crazy person.

Don’t:
overdo the @ tweets. It’s a stage whisper. For everything else, there is the D command. Learn it. Love it.”

 

 

twitter users, as defined by Jeremiah Owyang

“Twitter is for the highly engaged, early-adopter, pro-technology user. This is the ‘influence’ community, meaning they will shape the direction of others in each of their respective lives. It’s highly likely that these users participate in other forms of online publishing and communication like blogging, Facebook, or use mobile activity. In short, it’s the ‘coolkids’ of the webspace, and yes, that includes John Edwards.”

as you may be able to tell, i’m spending a lot of time on Jeremiah’s site. for the full article, click here.

i’m on The Grid

so roundabout monday one of my twitter pals sends this:

“SMS the word ‘Grid’ to 33313 to get an invite’.

doesn’t sound exciting if you live under a rock, but i got pretty amped and started flapping around the office as i normally do about new technology, and everyone just ignored me, as they normally do when i do this. but truth is Vodacom’s offering to the SNS (social networking site) market is not only cool, it’s a first in that it tracks where you are in relation to your friends. here’s what they say about it (believe the site went public on Friday):

“When you use TheGRID it immediately shows your approximate position on a street map. This is done by utilising network-positioning systems that map the location of your cellphone. If you are signed-in, the profiles of your friends in your immediate area will be displayed, allowing you to share content with them in a number of different ways.
TheGRID users can leave “blogs” around the city: virtual notes to share experiences with other users, for example, a review of a meal at a restaurant. These notes may include anything from basic text messages to photos and even video clips. TheGRID will also show users which of their friends are in the area – they are then able to make contact with them through IM, and, for example, invite them to lunch.”

their official site can be found here.

i’d recommend signing up, you’ll only really get the benefit of this kind of thing if all your friends and associates are on it. you can also use it as a personal navigation system – came in quite handy for me twice this weekend. go forth and embrace the future, south africa. happy stalking.

cool handmade signage

beggar

beggar in JHB. somebody haul him off the streets and find him an art director.

water sign vredehoek

sweets vredehoek

found these 2 lovely signs in Vredehoek about a year ago.

one man’s injury, another’s opportunity

last night i sliced off a piece of my hand while changing the sheets on my bed. my hand caught the edge of the perspex lamp i have hanging over it. there was blood everywhere. very unnecessary. but a great excuse to finally use my Superman plasters.

branded superman plaster

night time brainstorm at the office

we got our grasses in to help us brainstorm a new product the other day. it was for an alcohol brand, and to get people thinking with their senses as well as just their brains we got all sorts of fruit flavours, savoury flavours, scents and visual stimulation and just put them out everywhere. we also got crayons and pencil crayons and pastels and paint and lots of paper and even some glitter glue.

ruth sticking stuff up

we got to taste 2 new products – as of yet nameless and without a brand, which is kind of weird, a bit like engaging with a person who has no name. well not really. then we got to brainstorming what we would call it and what we thought it tasted like and what our ideal drinks would taste like and what kind of bottle in would come in. we had some sushi breaks and drank more wine and ended up taking the best of everyone’s ideas and combining them to create… durn durn durn… our collective ideal drink. it sounds like a nightmare to execute, but it turned out surprisingly well, even though it was a bunch of consumers designing a drink. it’s rather refreshing to do this kind of thing with people who don’t work in advertising and brands every day. their thinking is generally clearer and just quite simple. which is exactly what we aim for but tend to spend so much time mucking around with. some pics of the evening:

2 of our lady grasses and priscillaconsumers getting involved with a fantasy brandmore consumer creativitypriscilla, ruth and shirley

Intern Jackie and Portiamy scribblesportia's scribblesserena on the swing (yes we have a swing)for the cameracleaning up at about 10.30 pm