been reading Ad Review y’ulle, checking out how everything ‘measures up’ in the industry right now. it’s been very insightful. by far the most nb article is on p81 and it’s about which Ad Bosses have the most entries on a site you may have heard of – it’s called http://www.google.com. one of my bosses is number 2 on the list – Alistair King - which I feel lends my personal brand some ‘online street cred’.
that’s Al on the left, rocking out. anyway……
I thought I’d summarise the key points we, as creatives, should glean about the advertising industry from Ad Review. Here’s what one can conclusively conclude:
1. Poor People are the New Dead Dogs.
Remember when y’ulle could put a ‘cat undergoing vivisection’ in an ad and it would win an award? And then ad ppl got all irritated that all the Sad Cat ads were winning awards so they did that ad about “Here’s a dead dog, where’s my award?” (check out The Copy Book if you’re a little vague on this), which also won an award? Well nothing’s changed except Corporate Social Responsibility is the new buzzword. <3 that emo picture of some dude called Deon Robertze with the caption: “Who’s to blame? We are…”. Made me cry out loud.
Also <3 how on p.51 “The Number 1 Creative in South Africa” (according to Paul Warner ) Paul Warner from Metropolitan Republic is credited for being the person to “set in motion a campaign to use the creative talents of advertising to help beat crime”. He must be amazing, to be able to conceptualise, art direct, DTP and produce EVERYTHING himself. Paul, if you’re reading this, I’m like your biggest fan. I think you’re awesome.
2. Ogilvy owns the world.
Yes, DDB won agency of the year, but they should have it confiscated for that Mrs Balls-up fiasco, and we all know the truth, anyway: Ogilvy owns the world. Rad. <3 Ogilvy. Have very fond memories of interning there when I was like 7. At the time, the copywriter I was shadowing was having a nervous breakdown, which was great for me coz I got to do her work and produce some of my first real-life advertising. Also have this rad memory of Mark Fisher walking up to me and asking ‘Are you actually even doing anything while you’re here?‘, after which he spat in my face and kicked me in the shin. That was my first encounter with Advertising’s Nicest Guy (true story).
Hey let’s watch that video Ogilvy Athens made as a tribute to David Ogilvy again, just for LOLs.
3. Mike Schalit is Chief Ad Bro.
On p64 you’ll see this list called The Power 30, which basically takes you through who’s the most good looking Ad Boss in the biz. Mike is number 1. Not surprising – Mike is renowned for his good looks. Most chicks in advertising have this deal with their boyfriends, kind of like the ‘Brad Pitt deal’ – which states that “If ever the opportunity arises for me to have sex with Brad Pitt, I will be allowed to do it and you can’t break up with me”. Well, there’s a similar code going for Mike Schalit. My other boss, James Barty, is no 12 on the list. I once had a secret crush on James because of that one time we had to shoot him in his underwear so we could comp some tighty whities onto a model whom we’d shot naked. We had to shoot James because he was the only straight-up-enough guy in the agency to wear clean white jocks, and let me tell you, James has good legs (cyclist). Then James told me he liked Reggae music and I got over my secret crush very quickly.
And that’s pretty much the gist of it. You can get hold of the full review if you ask Finweek nicely I suppose, but this is pretty much all you need to know – trust me.