not sure about y’ulle but i find it weird that the ANC is sueing the new party because of some lame name issue. i mean it’s not like the ANC has consulted anyone on it because if they did they would see that anyone can use the word ‘congress’ because it’s a free country. did someone run an online name check on CIPRO’s site? do we have to spend tax payer money on this? namechecks only take a few days. because i’d really prefer it if the ANC spent money on recovering all the money their departments have lost over the past year. ANC just seems like one of those CEO wives who doesn’t know how her husband makes his money so she spends it all and then next thing they’re eating dog food out the can.
of course the flip side of this is that the ANC giving all this attention to the new party which is cool, because at least people will finally see that all the ANC does is make a lot of noise about how everyone’s out to get it, and maybe people will consider voting for the new party because of all the free PR the ANC’s been giving it. looks like the new party’s smarter than anyone anticipated. great launch strategy. who’s the planning team on the new party, anyone know?
Heard the ANC is using fancy new media techniques.
srsly though guys, does anyone still have faith in the ANC?
even after everyone walked out on it? even after they keep saying all this dumb stuff in the media? even after that fat guy who works for them fell off a chair in the middle of the internet? not really feeling the ANC vibe anymore. they used to have this cool brand that was all about liberation and equal rights and now i’m getting some desperate whiffs of Microsoft. next thing you know they’ll be making cheap MP3 players and really bad ads for them that employ cheap slow motion techniques and squirting.
desperate never comes across as cool. voting for the ANC would be like dating one that ex boyfriend who tells you how he’s gonna kill himself without you. it’s just lame. it’s icky. you wish they would find someone else to obsess over so you can get on with cancelling your relationship on facebook.
The new ANC letterhead. Wonder which design agency they used. I like the bold use of colour. Shows they're an organisation that's not afraid to take design risks.
***************************SO IN ANY CASE*******************************************
would love to sit down and have a bit of a brainstorm with the new party. you know, throw around some ideas for where they see their brand going. get some mood boards up, maybe do a few logo options. i’m thinking something with a concept behind it, something that will clean up at all the awards shows. maybe we do a spot UV, maybe we do some injection molding. wonder if they’ve given any thought to what kind of impression they want their business cards to leave. i’d imagine it to be something like ‘Don’t worry, we ain’t going Zim on you, all the smart ANC people have joined us, it’s gonna be fine’ would be a good vibe for them.
don’t mind taking the job on proactively either, as long as they don’t mind me entering it into the D&AD Oneshow Loerie Eagle Awards. I mean, screw the rest of the awards shows, that’s the only one that really counts.
Sneak preview of the new ANC packaging. As you can see, they have tweaked the logo a bit, to appeal to Generation Y no doubt. Digging the new font, too.
Posted in branding, LOL, personal branding, seen around town, youth politics
Tagged ANC, ANC letterhead, appeal, brands, COPE, design, font, generation Y, launching, marketing, mybrandedlife, new party, old people eating dogfood, packaging, political party, south africa, stationery, strategy, sueing
I can haz medal.
Kathi, Paige and I did the Virgin Active Indoor Triathlon last weekend. This is the first triathlon I have ever done, which is why I am impressed by my 25 min 41 second timing for 2km running, 5km cycling and 125m swimming. The event was really well put together and loads of fun – I’ll definitely be doing the next one.
James and the Giant Penis.
Last Friday’s drinks at the agency was themed ‘Cool as Ice’ and featured Vanilla Ice being blared over the loudspeaker, as well as the carving of a giant penis. The penis was carved live in front of everyone in about 30 minutes, and a clear hole runs through the middle of it so you can pour tequila down the top and put your mouth at the bottom. It kind of made everyone look like hamsters licking at their water bottle. I stress ‘kind of’.
Enough glee to last a week.
childhood friend of mine, Sam King, stopped over to spend the weekend with me before she headed back to Korea where she is teaching English. she brought me this Polaroid One600 and 2 packs of film to get me going – which made me so excited I basically couldn’t blog for a week. she also got me some other cool things, namely:
The latest installment in the Choo Choo stationary series - La La La Mona Lisa Choo Choo journal. LOVES it!
Korean cigarettes - lovely to look at since am no longer smoking.
then we bade a sad farewell to longtime designer here and dear friend of mine, Carla Kreuser, who heads off to Coley Porter Bell (the S. African branch, still very new). we went to Col’Caccio and ate pizza and drank tequila in the sunshine.
Carla looking more sober and composed than she is.
The design department shares my hair. From left, VonBrandis, me, Carla and Mallix
Natalie (left) was also leaving so the girls felt it appropriate to kiss, while Mallix felt it appropriate to get a really good shot. For later.
It wouldn't be a party without a Jason Head around. Jo happily holds the fort.
Posted in Uncategorized
Tagged advertising, arirang, blog, camps bay, Cape Town, carla kreuser, cat, choo choo season 7, col'caccio, cycling, diary, emo hair, farewell, fitness, ice art, ice penis, indoor triathlon, jason yankelowitz, journal, jupiter drawing room, kathi jones, korean cigarettes, long hair, medal, mona lisa, mybrandedlife, packaging, paige nick, polaroid camera, polaroid film, running, sculpture, selling hair, sharing hair, swimming, virgin active, weekly round up, wembley square
this was spotted on a box of Dilmah by my friend and designer, Carla. take a closer look at the second frame.
Green Tea: best made when naked men stand close.
we have a whole bunch of unbranded cigarettes, though we can’t say why just yet. but we’ve had loads of fun getting our smoker grasses to customise them. here are some of the results:
Posted in branding, consumer collaboration, cool products, design, innovation, instant grass, packaging
Tagged alex van tonder, blank, box, boxes, cigarette, collaboration, consumer, consumermade, customisation, innovation, instant grass, mybrandedlife, packaging, smoking, white
been out and about talking to a lot of high school kids lately. here are some snaps from Trafalgar High in Cape Town who kindly hosted us last week. brought back so many memories of being at school.
evidence of the mxit generation, these girls swop songs on their cellphones.
hallways, kids moving between classes.
window with some Tip-ex graffiti .
and a totally neat poster on packaging found in a classroom.
and this old nestle recall poster:
and the setting – very pretty.
Posted in Cape Town, consumer, instant grass, mobile, music, new media, people i work with, seen around town, youth
Tagged Cape Town, focus groups, generation, high school, informal, instant grass, kids, mxit, mybrandedlife, nestle, packaging, poster, product recall, schoolkids, south africa, trafalgar high school, tuckshop, youth
looks like the cloop – as the sound of a cork leaving the bottle is called – is soon going to be one of those things we tell our kids about while they look at us funny. here’s some new packaging for arniston bay and versus.
Posted in design, NPD, on the move, packaging
Tagged alcohol, arniston bay, beach, bottle, cloop, consumption, cork, glass, mobile, mybrandedlife, on the move, packaging, portable, review, south african, versus, wine
introducing Chatta Box. it comes in a tetrapak, so you can take it pretty much anywhere (it’s resealable) but even better, it’s recyclable.
thanks to Nick for the pics of the launch. definitely a product to look out for over summer.
lots of pretty colours and pretty girls, the launch was at the Planetarium in Cape Town last thursday at 4pm.
not a great shot of the POS or the packaging but you get the idea:
Posted in branding, Cape Town, green, instant grass, on the move, parties, youth
Tagged advertising, alcoholic beverages, blog, Cape Town, Chatta Box, cradle to cradle, experiential marketing, green, instant grass, launch, marketing, mybrandedlife, new product, packaging, planetarium, POS, recyclable, south african, tetrapak, wine