Tag Archives: sponsorship

Levi’s Young Guns event feat. Jitsvinger & ETC

Mark, Reijer and I went to the Jitsvinger & ETC performance at 14 Hope Street last night. the venue isn’t the best for MCs since it’s a hall and it makes the sound bounce around and echo and you don’t get to hear the best of what they’re saying, but it was an energetic performance no less. partially charged by the energy of the ardent fans who were clearly there to recite every lyric word for word, the rest of the crowd was a strange mix. in fact, there was a granny who outdid everybody in terms of stamina and enthusiasm when it came to dancing. to me it seemed like a mix of family and close friends, made up by a bunch of youngsters i didn’t recognise, which is not something that usually happens in Cape Town.

Mark and I were hypothesizing that if we didn’t recognise anyone, it can’t be populated by the usual advertising crowd, therefore maybe Levi’s was actually reaching its market? rather have fewer on targets (the hall wasn’t even half full) than lots that miss the target. quality over quantity. got some pics:

jitsvinger

jitsvinger

crowd:

crowd

ETC:

etc

jitsvinger, moments before he mimicked pulling a gun on me. seriously. freaking artists:

jitsvinger2

shoes styles:

converse

sound wall:

bluewall

huge cuervo presence at the bar, with brands like Bell’s Whisky (WTF? Demographic brain freeze perhaps?), Smirnoff Spin, Storm, Heinekin and Windhoek bringing up the rear.

cuervo

the venue:

venue

more crowd vibes

crowd3

crowd4

garsh! we actually have a fashion industry. now who’s gonna invest in these guys?

i found this great resource for some young graduates from fedisa. some choice extracts:

fediasgrad1

fediasgrad2

fediasgrad3

fediasgrad4

fediasgrad5

fediasgrad6

fediasgrad7

fediasgrad8

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found via ultimate sa online fashion resource ifashion.co.za

unlikely hero of the week: neville from the cavendish square movies

he’s got a facebook group dedicated to him. reads the description:

“he is quite an icon. If you have been to the movies at Cavendish, you’ll always see him walking around, looking busy and taking your tickets.

He is so cool!”

neville

neville2

go post your sightings of him. and don’t forget Tall Blonde Guy (TBG) from 2oceansvibe and Token Black Guy (TBG) from Shaun Oakes.

somewhere, a brand manager spills his coffee on his lap

doherty viral mcdonalds

like, the guys at wklondon said, this video of Pete Doherty shooting heroine probably isn’t what McD’s had in mind when the signed up to sponsor the viral video of the day. found on The Sun’s homepage by these folk.

ripe for sponsorship: clap your hands say Eurafrica

i spent my sunday night at Obz Cafe’s theatre, sipping coffee and munching on cheescake, watching a play that made me weep with laughter. Eurafrica  – written by Lucy Heavens and Sarah Jane Scott – is a 2 woman satire about contemporary white South Africans. it’s completely politically incorrect but at the same time manages to be objectively honest, so they get away with it. the storyline goes (in their words):

“Aida and Gwen feel unwanted and scared in South Africa.  They’ve considered leaving, but Europe is very cold and they only have South African passports. After a divine visitation from their ancestors, Cecil John Rhodes and Queen Victoria, they are encouraged to mobilise ‘their people’ towards the formation of ‘EurAfrica’.  It’s a haven for all those English liberals in South Africa who want a place to call home. 

Gwen and Aida embark on a deeply ironic journey through their colonial past and an awkward celebration of their English heritage to convince the people of their dubious cause.”

aida and gwen

let it be known that my stomach still hurts. it’s exceptionally witty and extremely relevant. highlights include… oh go see for yourself. it’s at Obz Cafe every Sunday night until 2 December. starts at 8.30, it’s best to go around 7.30 and have a drink, maybe something to eat before the show. tickets are R49, and i recommend you book a table as there wasn’t any free space that i could see. Click here for their offical website.

if you’re a brand speaking to youth white south africans between the ages of 18 – 28, here’s some content you might want to get involved in. suggestions include sponsorship, exclusively promoting trial and sampling of your brand during the performance (atmosphere is very condusive to it), merchandising, even turning it into a television special. kinds of brands it would suit: edgy, say it like it is brands, fashion, alcohol – great for experiential, strong retail partner.