Hey y’ulle. I’ve noticed a lot of people talking about this thing called ‘Global Warming’ lately. They also talk about ‘sustainability‘ and ‘going green‘. Apparently it’s all because of some consumer fad called ‘Recycling‘. I read on some trend blog that Recycling is the 80s Shoulder Pad Fad reinterpreted. Not sure I should buy into it. My personal brand says I should stick to trends and ignore fads.
“You a fad / that means it somethin’ that we already had / but once you gone / you don’t come back” – Dr Dre featured in Eminem’s Anthem for a Generation “Encore”
I just did some research and according to The Diesel Global World Report, Global Warming is gonna be rad. Diesel has paid an artist to render their findings so that you can better get an idea of what will happen when Global Warming hits. These are the results:
Can't wait for the ice caps to melt.
Gonna go make a nest on a building.
Can't wait for the endless summer.
Not sure what everyone’s on about. Just looks like the world will eventually become one big beach, which is what we’ve all been working for, anyway. Also, I heard at some blog party that all the ‘green this, green that’ is just a viral campaign for Hyperrama. Nice one. They’ll probably win a Loerie Grand Eagle Prix for it.
Guess I don’t want to be completely out of what’s in, you know? I’ve been thinking about how I can tastefully incorporate this new socially-aware movement into my life so it makes me look like a person who is ‘responsible, enlightened and aware‘. Maybe I should get some hemp socks from Woolworths or some Hemp Hand Cream from the Body Shop and just tell myself that the tube isn’t made of lead. Maybe I can preach to my friends but just ignore the fact that I drive a Hummer. Like I said, don’t want to get too into this fad coz it’s about to tip mainstream any minute now, like pencil skirts.
Posted in advertising, green
Tagged development, diesel, doesn't exist, dr dre, earth, eco, eminem, environment, fads, global warming, green, hemp, hummer, planet, research, save, sustainability, trends
big, f-ing NOT. but what the hell was klipdrift thinking? that they would make The Great South African Ad? that they would with one fell, swooping television disaster wreak havoc upon attitudes that judge a bunch of men singing songs and clutching teacups as lame? did they think they were going to Change History? i will eat my own hair – all of it – in front of the person who shows me any culture or subculture in the world that aspires to sing in a male choir and drink brandy in tea cups.
Nothing like a spot of brandy eh chaps? Toodle-loo!
well, maybe i am being a little hasty. klipdrift could be starting a trend right under my nose. maybe i am being narrow-minded and ‘not open to new things’. maybe i ‘live under a rock’ and this is ‘what the men of today are vibing to’. it could very well be the case. living out here at the bleeding edge is almost like being a late majority laggard. on the bleeding edge the trends reach you so early you don’t even know they’re trends. same vibe on the laggard side except well… you get the picture.
This curve's about facebook but you'll find facebook in every trend so *shrug*
“Never underestimate your audience. Most of the time they are smarter than you simply by virtue of the fact that they don’t give a shit about what you have to say.” – David Ogilvie
maybe i just have inherent issues with men harmonising. too many bishops eisteddfods will do that to you. sometimes i wake up sweating from a nightmare where four pubescent boys are serenading me alternately with Elton John and James. my boyfriend has had to unpick the sheets from my semi-epileptic claws. men should never harmonise, unless all men involved are Justin Timberlake.
JT: would never be caught dead drinking anything out a teacup. 'cept maybe Grey Goose.
Posted in advertising, alcohol, tv
Tagged alcohol, bishops eistedfodd, boys, choir, elton john, harmonising, innovators, james, justin timberlake, klipdrift, laggards, late majority, men, mybrandedlife, pubescent, singing, south africa, starting, trends, tv ad
i’ve been doing some work on fashion trends in Nigeria and Ghana over the past month and Bella Naija has been one of my favourite blogs to hit. always on the look out for fellow African bloggers – this is my shout out to her.
Posted in Africa, fashion, instant grass, popculture
Tagged african, bella naija, blog, clothes, fashion, instant grass, mybrandedlife, nigeria, trends
this frikkin rad ghost towel. you can buy it here. don’t be afraid of shopping online, it’s all going to be okay.
the nintendo wii will buy you my unconditional loyalty for about 6 months. includes me picking up your phonecalls every single time you call. you can get it at Musica, Look & Listen, those types of places. If you’re looking to add2 months to that deal you can throw in a game (Wario Ware, Harry Potter).
a pair of these Ray Ban Wayfarers will get you a place on my facebook friends list, with at least 1 wall post a month that somehow glorifies me and makes you look cool. white frames also accepted.
any kind of artwork from kronk.
The world’s most expensive Christmas cocktail, called ‘The Flawless’ which comes at a mere £35,000 a glass from Modiva nightclub in London. Described as “warming and refreshing, but that is not the main reason for the exorbitant cost: at the bottom of the crystal glass is an 11-carat white diamond ring.”
Sounds good to me.
Next on the list is Pleo. See post above for more details.
To be continued.
Posted in cool products, cool stuff i like
Tagged art, artist, books, brands, buy friendship, christmas, designer, Flawless cocktail, game, ghost towel, gift with purchase, gifting, gifts, harry potter, holiday season, ideas, illustrator, kris hewitt, kronk, london, mario brothers, modiva, mybrandedlife, nightclub, nintendo wii, presents, products, south africa, sunglasses, trends, uber premium, video, wishlist
Creativity Online is like the Daily News for anyone who works in and around the ad industry. Filled with interesting snacks of marketing related info.
Stormhoek’s just won an award for doing some innovative marketing. This is their blog, which is good reading. It’ll make you relook how you approach your product’s positioning, and rightly so. Big up to these guys and the work they’ve done with Cerebra.
Mike Stopforth’s blog is always worth checking out, especially if you’re confused by the whole web 2.0 thing (what does that really mean? etc etc). Dig around here for some easily accessible information and case studies, in normal, non-tech speak. Super cool.
There’s been talk of RCRD LBL for a while now but it’s finally up and running. If you’re single and lame like me you’ll want to set aside a friday night – okay, a sunday afternoon – for this gem. For those genuinely interested in the music industry.
And then I’m still twittering. This program is something you’ll only get into digging once you bother to sign up and use it. But it’s making marketers all abuzz at the moment since the word ‘micro marketing’ came onto the scene.
And lastly, Superfuture is not new, but it keeps me coming back. You’ll see why.
Posted in arts and culture, branding, consumer, geek, innovation, internet, internet branding, NPD, online, popculture, technology, youth
Tagged advertising news, america, blog, cerebra, cool, creativity, creativity online, innovation, instant grass, internet, marketing, micro marketing, micro publishing, mike stopforth, mybrandedlife, new product development, NPD, online, resource, south african, stormhoek wines, technology, trends, twitter, USA, wesbites, youth
sneaker goodness, old pic of mine from a shoot. shoes and legs belonged to Leannie, the stylist on set.
wolf shirt! i want to start a wolf shirt picture collection, send me yours if you have any. this was in a strange little bar in pretoria on my first night in joburg.
emma brought these back from topshop in london, but they didn’t fit her so she was giving them away. sadly they didn’t fit me either.
another rad thing from the design files of my friends jean and stuart, this giant rubber duck was floating in their pool at their housewarming, also from @Home. it doesn’t look giant but it’s big, trust me.
Posted in Cape Town, cool stuff i like, fashion, instant grass, Pretoria, SA "street", seen around town
Tagged bar, blog, Cape Town, comparing, consumers, cool stuff, culture, high tops, instant grass, johannesburg, latest, leannie, london, mybrandedlife, nightlife, nike, pokemon shoes, Pretoria, prosumers, red and yellow, seen around giant rubber duck, sneakers, south african, stylist, topshop, trends, underground, wolf shirt, youth
a while ago we were approached by Legit to identify a super cool up-and-coming sassy lady to become the face of the brand. after going through a whole lot of so-so’s, we all decided on Nonhle, who’s currently bubbling up all sorts of fuss from her role as presenter on Channel O, and all the fun stuff that goes with that, like hanging with Hollywood:
here’s nonhle snug under rihanna’s umbrella. and here she is during a makeup session:
and here’s a nice little write up nonhle’s progress got on Suga’s Bloggiwood local schleb blog, which is where i got these images too. i reckon nonhle’s only going to get bigger round these parts. that’s if she doesn’t get snapped up the in states since she’s there all the time.
Posted in celebrity, fashion, internet, johannesburg, retail, SA cool kids
Tagged , actress, blogger, bloggiwood, celebrity, channel O, instant grass, mybrandedlife, nonhle tema, personality, popular, presenter, rihanna, south african, suga, trends, umbrella, youth