Tag Archives: vida e caffe

my Big Day Out

Hey y’ulz. Had a serious reality check this am. Just kind of realised that there’s more to Cape Town than Wembley Square. Seriously – this is massive progress for me. Had my morning Vida at Green Point Vida as opposed to the usual Wembley Square, which threw me for starters. A lot of mommies with Dior glasses chumming little brats in babygap with pasteis de coco. Anyway, then made my way with my mucho Meie de Leit over to the Cape Royal hotel (which is very pleasant indeed – I could probably be quite happy there were it my official residence) where I was to drop nugget bombs of web marketing wisdom for the Huddlemind Word of Mouse course (which I did quite well – even wore a dress, showed some leg). Finished my talk and then stayed to hear Seth Rotherham talk about his rise to internet stardom via 2oceansvibe, which is a great story, btw, try corner him in the bathrooms at Caprice and make him tell it to you some day. MAKE him.  All in all this was a lot of stimulation for one morning and am nowly safely back at Wembley, ‘getting on with work’. Am considering branching out and going to Camps Bay vida tomorrow am, but that might just be too much for one week.

The man, the legend.

The man, the legend.

Id be pretty happy staying in one of these swanky bathrooms.

I'd be pretty happy staying in one of these swanky bathrooms.

found: A Wild Book

found a book that had been ‘released into the wild’ yesterday. no jokes. see for yourself:

I found it at Vida in Wembley Square while going for our morning dose. Mark and I had a scuffle over it and (obviously) I won.

I went to bookcrossing.com and filled in its details and it seems the book has travelled from Coffee Bean in Rondebosch, to Sinnful Ice Cream Parlour in Camps Bay, and now to Vida Wembley. Riveting in a small-town kind of way.

I guess now I’m supposed to read it and then ‘unleash’ it once more. Hmm. Maybe if it was the new Lauren Beukes I’d think about it, but am starting to feel like life’s too short to read books that might be good?

a wonderful tuesday

What’s to complain about when your day starts off with free coffee? and not just any coffee – freaking vida e coffee. thanks so much to the guys at vida who decided to reward my incessant twittering about the coffee brand with some vouchers. y’all are legends.

Personally addressed.

Personally addressed.

A nice sticker on the back.

A nice sticker on the back.

A small stack of love.

A small stack of love.

Psychographic Profile: I am an Advertising Student

Lets get vida and take photos of each other and deep etch them.
Let’s get vida and take photos of each other and deep etch them.

i am an advertising student.
i go to red and yellow / triple A / Vega.
i think my school is better than all the others.
i am from Joburg, but i am reinventing myself in Cape Town.
i am open-minded and quirky.
my accent has an American twang that i picked up from my best friend MTV / VH1.

I am an advertising student.
i carry at least 2 moleskines everywhere i go (1 for ideas, 1 for doing sketches of my friends that i will scan later and upload onto facebook so my friends can use them as profile pics).
i am learning to manipulate the minds of the public.
i am learning how to render food, cars and fast moving consumer goods (FMCGs) with my overpriced Copic Markers.
i am adding ppl who work at ad agencies as friends of facebook because it will improve my peer evaluation marks.

i am an advertising student.

i have loads of cool kreative friends at AFDA.i have slept with all of them.
all of them have slept with me.
we do cocaine together at mercury live.
together we are ‘singing the song, singing this is the life’.
i write scripts and we make short films about the role brands play in our lives.
i work for the man. i hate the man. fuck the man. i am the man.
i make out with my female classmates when i go out to Long Street on a Monday, Wednesday, Thursday, Friday and Saturday night.
i am in love with my gay best friend.

i am an advertising student.
i am multitalented. i can write and i can draw.
i can direct short movies on my nokia.
i know how to work a “Mac”.
i am in love with ideas.
i am just an idea. you are just an idea.
together, we have both been done before.

i am an advertising student.
someday i will be an advertising intern.
someday i will sleep with a Creative Director and blackmail him into hiring me.
someday i will write / art direct / design a TV ad / billboard / radio ad / brochure / promotion / meme that your kids will hum along to / fwd on email / fwd on Mxit / fwd on facebook.
someday i will quit my successful job and go ‘work in Dubai’ to kick my cocaine addiction.
someday i will never quit smoking, even though i did that ad about smoking that makes you puke into your mouth.

i am an advertising student.
i take pictures of the nightlife and upload them on my blog.
i work on proactive campaigns for brands like Vespa and Pritt glue.
i earn money by working behind the bar at a nightclub / at Exclusive Books / for a market research company.
i collect scraps of paper / packaging / stickers / quotes and stick them up around my desk / bedroom to feel creative / stimulate my mind.
i go to Vida E Caffe at wembley square every saturday morning so i can see Waddy Jones and his wife drink coffee and write raps.

i am an advertising student.
i go to vortex on the weekends. i dance to the trance music.
i love the vort because i can forget about brands and just ‘let loose’ and ‘be myself’.
i only read wallpaper and monocle magazine because i am progressive and have a global perspective.
i have won a student loerie.
i will get the funnest job at the zaniest agency because of it.

i am an advertising student.
i am my own consumer promise.
this is my tone and manner.
this is my substantiating evidence.
buy into my communication strategy.
buy into me.
buy me.

new favourite lunch spot: The Loading Bay

in Green Point. Fantastic sandwiches and some delicious lebanese food too. plus it looks stunning. you’ll find it in Hudson Street, de Waterkant. I recommend the Black Forest Ham and Emmenthaler on rye. it’s not just a restaurant, but also a boutique clothing store where you can get your hands on Blue Blood jeans – a brand cofounded by the same guy who brought Evisu jeans from Japan to Europe.

loadingbaycafe

store cards: who’s getting it right

every time i open my wallet i get this sick feeling, probably not uncommon to many people since opening your wallet is synonymous with dishing out hard earned cash, but the reason for my mounting nausea is the fact that i have, oh, 6 billion store cards confronting me every time i want to do something simple, like get change for a card guard or pull out that worn fortune cookie with the lotto numbers on it.
the nausea reached fever pitch over the holidays, when i was doing a large amount of opening my wallet, and something inside me snapped. as a kind of consumer extraordinaire (truly, i sign up for everything i lay my eyes on partly because it’s my job and party because i’m curious that these brands may have something meaningful to offer me) i am exposed to vast amounts of brand propaganda, most of which i can say (with good authority) is a load of gunk. and i just kind of had enough.

even though there are benefits to buying with a store / loyalty card over cash, i can’t help but feel i’m being duped every single time, especially since i’m not really into buying when i can’t afford stuff (one of the perks of not being a ‘Black Diamond’, whatever that is anyway), which is precisely what a store card is designed to do. so i emptied my wallet onto the kitchen counter and stared at my plastic fairweather friends for a good long time before i decided to act on Oprah’s advice and ‘cut the bad people out of my life’.

as more and more marketers realise that niching is the way to go in terms of communication, store cards are one area where i just don’t think it works, because you take for granted the fact that the consumer actually wants to remember what benefit you’re delivering. while staring at the cards i’d accumulated, i couldn’t think of a single benefit meaningful enough to stop me cutting up the cards.

discount movies? i don’t watch enough movies at the cinema to care. my movies come to me through the internet, through friends, through registered mail from the UK since i can’t be bothered to wait a whole year to watch what i want to watch.

the ability to return goods for cash? okay this one works. the woolworths card made it out whole.

points that contribute to flights? um, no thanks. i don’t desperately need to fly anywhere. plus you have to use this particular card as your everyday card in order for this to truly pay off. plus there’s a limit to how many points you can earn anyway, so that card got the chop.

being able to buy fast moving consumer goods (ie. crap) at particular stores on credit? i already have a credit card, a bank based one, which is admin enough to manage anyway so you’ll forgive me for seeing superfluous credit the same way i see men who flirt with you while you’re in a relationship, ie. it’s fun but essentially useless and a waste of time. oooh, 6 months interest free? okay, that’s a bonus. but again, if it’s taking me 6 months to pay off any kind of credit i’d say it’s time to think about your life, because unless you’re paying off some kind of emergency, you’re probably living in denial.

my exclusive books fanatics card made it through, because i buy on average 6 books a month and always get some sort of decent return. my vide e loyalty card got scrapped though, since i spend enough money there to have shares in the company and in my entire 2 years of having the card i have quite possibly only ever received one free coffee. and as for my levi’s card…i’ve just got some old post and it seems the card scheme closed in September 07. guess it didn’t really take off.

anyway, after having made a flower sculpture out of all the excess cards, i strolled into kenilworth medi clinic for a routine doctor’s appointment and saw this:

edcongroupcards

paying your medical bills with a shoe store card? talk about an incentive. big up to Edcon, who realise that if there’s one thing their consumers are likely to need on credit it’s medicine, since 2 out of every 3 people in this country is HIV positive.