Daily Archives: December 2, 2007

late night server stumbles: grass pics

the way our company works is we have a bunch of trendspotters – we call them ‘grasses’ – who we give cameras to so that they can go take photos of their lives. here are some cool pics i’ve found while doing a bit of work this evening:

skaters

nightgirlstarsgirlwigs

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how to use twitter – a beginner’s guide

for those of you who just can’t bring yourself to set up another account, reading the do’s and don’t’s offers a lot of insight into how Twitter works. Extract from full article Don’t tweet like a n00b by Brian Oberkirch.

“Do:

allow for a bit of mystery. Showing a little leg is far sexier than parading all your bits about: look at meeeeee. Go for pointilism & not photorealism. A little daub will do ya.

Try not to:

reveal that you are a crazy person.

Don’t:
overdo the @ tweets. It’s a stage whisper. For everything else, there is the D command. Learn it. Love it.”

 

 

twitter users, as defined by Jeremiah Owyang

“Twitter is for the highly engaged, early-adopter, pro-technology user. This is the ‘influence’ community, meaning they will shape the direction of others in each of their respective lives. It’s highly likely that these users participate in other forms of online publishing and communication like blogging, Facebook, or use mobile activity. In short, it’s the ‘coolkids’ of the webspace, and yes, that includes John Edwards.”

as you may be able to tell, i’m spending a lot of time on Jeremiah’s site. for the full article, click here.

Phrase of the week: Digital Native

“Digital Native”: someone who has grown up with technology, a market you won’t reach anywhere but in the digital arena. In other words, the next generation. Thanks Jeremiah.

i’m on The Grid

so roundabout monday one of my twitter pals sends this:

“SMS the word ‘Grid’ to 33313 to get an invite’.

doesn’t sound exciting if you live under a rock, but i got pretty amped and started flapping around the office as i normally do about new technology, and everyone just ignored me, as they normally do when i do this. but truth is Vodacom’s offering to the SNS (social networking site) market is not only cool, it’s a first in that it tracks where you are in relation to your friends. here’s what they say about it (believe the site went public on Friday):

“When you use TheGRID it immediately shows your approximate position on a street map. This is done by utilising network-positioning systems that map the location of your cellphone. If you are signed-in, the profiles of your friends in your immediate area will be displayed, allowing you to share content with them in a number of different ways.
TheGRID users can leave “blogs” around the city: virtual notes to share experiences with other users, for example, a review of a meal at a restaurant. These notes may include anything from basic text messages to photos and even video clips. TheGRID will also show users which of their friends are in the area – they are then able to make contact with them through IM, and, for example, invite them to lunch.”

their official site can be found here.

i’d recommend signing up, you’ll only really get the benefit of this kind of thing if all your friends and associates are on it. you can also use it as a personal navigation system – came in quite handy for me twice this weekend. go forth and embrace the future, south africa. happy stalking.

Johnnie Walker Red Label Party – 101 Hertzog Blvd

jason

couple

tummy

howard

stone

emma

bokkie

the client – agency game

every friday we get a half day off and every second friday we spend a few hours out of that half day discussing how can do our jobs better. one person has to give a talk / workshop, and last friday it was jason’s turn. he got us to play this Client-Agency game, which goes something like this:

you have 2 teams. in each team one person is a client, one person is the agency, and one person is the fairy godmother. the client has to perform a task (in this instance, blow up a balloon) but they are unable to use their arms – the Agency has to stand behind them and tell them what needs to be done. see exhibit A:

clientagency

once they’ve performed the task, thefairy godmother, placed on the other side of the room,has to direct both blindfolded client and agency to where they are. then client-agency teamhas to pull the fairy godmother (identified as the person wearing the hat) back to their ‘office’, see exhibit B:

godmother

then the faiy godmother has to throw marshmellows at the client-agency team. first team to finish the marshmellows wins. please note that while this looks frivolous and just plain awesome it is the closest reinactment to life in advertising as it’s possible to get with a bunch of masks and balloons and is not to be taken lightly. then we got down to our meeting, presided over by well known and respected Ian Calvert (see below):

ian