i wrote about idea bounty a while back. i think i gave it an extravagant write up. best thing since sliced bread etc. well it seems they walk the talk, and have just paid up $2 500 to a planner at BBDO Paris. which makes me feel a little jealous. half of me – the half that’s been exploited for my ideas by market research companies for the past 4 years – didn’t believe they would actually pay up. but now that i see they do, i’m on top of their next brief quicker than you can say “Mow The Lawn!”
also, here’s a super cool interview with the dude who won.