Daily Archives: December 19, 2008

last blog before holidays.

ah, at last. i’ve had a great 2 month re-baptism back into King James, but end of year fever has hit me hard and truth be told i cannot get out into the sunshine fast enough. just want to pick up a good book and secure a spot for myself next to a pool and not.move.for.17.days.straight.

it’s been a good year for accomplishing things. i was thinking about new year’s resolutions and all that last night, and i see my usual list is substantially shorter. i mean, who actually achieves new year’s resolutions? apparently i do. here’s what i did this year:

i got to know and love Joburg. it’s been one of my goals to live there since i started red and yellow, where i met a bunch of cool people who are all from Joburg.in fact, almost everyone whom i like immediately is from joburg. figures.

i quit smoking. yes, i really did. and that’s no mean feat. 6 months ago i was ploughing my wheezy way through just under a box of Marlboro Lights a day. today, i’ve been smoke-free since August. i won’t lie – it wasn’t easy. but i had an amazingly supportive boyfriend to hold me while i cried (there was a lot of crying, because smokers use smoking to stop themselves feeling uncomfortable emotions). he also quit smoking while i was quitting, to make it that little bit easier. so thank you, Rei. you really did help.

i started running. along with quitting smoking, this must be my proudest achievement. 6 months ago, i used to walk around saying things like ‘No running unless it’s absolutely necessary”. I called myself a ‘swimmer’ and said ‘my body is not built for running‘ and ‘it hurts my knees’. These were all just excuses. Slowly, little by little,  i went from running for 2 minutes at a time and 10 minutes in total to running 15 minutes at a time and 40 minutes in total. i bought running shoes and i tossed my iPod, because running is a form of meditation that deserves your full concentration. these days, i feel like half a person if i do not run in the morning. i get up at 5.30 and i go to bed at midnight, and i am never short of energy or optimism, purely – purely – because of running. sport of the gods, i bow down to you, and look forward to growing as a runner.

i did a triathlon. okay, so it was at the Virgin Active, and it didn’t take me longer than 24 mins, but it still feels good to be able to say, “I did a triathlon”. And i really enjoyed it, too. Thanks must go to Paige for roping me in and inspiring me to do it.

I lost 12 kgs. yes, 12 kgs. that’s 27 pounds to you, America. of course, this was a by-product of the running. but it’s given me a whole new lease on life. a lease that includes bikinis, dresses and skinny jeans. the beach is more real to me now than it ever was. i quite enjoy standing in front of the mirror, analysing my (new) tan. and it makes shopping the ultimate form of entertainment.

I left a job that made me depressed, and i found a job that brought me joy. I was then offered an even better job, so i took that, and here i am. It’s been a year of career discovery, and of facing up to my own strengths and weaknesses, and overcoming or working with the latter. There have been ups and downs, but when i look at the knowledge, experience and sense of satisfaction that i’m walking away with, I can’t complain for a second.

i went .com – yay. http://www.mybrandedlife.com brings me joy. it helps me take my job a little less seriously. it helps me take life less seriously. it gives me a tongue-in-cheek outlet with which to process life, and most importantly, i amuse myself with it.i might not have the volume perezhilton has, or his pink hair, but i have my fun. and that’s awesome.

i fell in love with someone very special. arguably one of the most important accomplishments. meeting special people is difficult. you should value the ones in your life highly.

More awesome than a turquoise tiger wearing glasses.

2008: More awesome than a turquoise tiger wearing Ray-Bans.


What a year. I think all this achieving deserves a little celebration. A little song and dance. I’ll keep you posted.


Happy holidays everyone.

May 2009 bring you lots of strategically aligned brand sponsorships.

May you be blessed by branded freebies at each one of your personal consumer touchpoints.

May you discover your signature scent, and combine your clothing labels in such a way that you are distinct, unique, and remarkable enough to be listed in the Sunday Times Top Brands Survey.

May you be blessed with coupons, cash-back vouchers and an array of Discovery Health partnership discounts on household appliances.

May you sing along to Vodacom’s Summer Nights like nobody’s watching.

And don’t forget to leave a Steri Stumpie out for Santa.

Peace, love and allusions to meaningful Coldplay lyrics that double up as a life-anthem,


May it be rad like a flaming skull dude who is powerful.

Here's to 2009: May it be rad like a flaming skull dude who is rad.

PS. I’m going to be offline until 5th January. Even living breathing brands need holidays too. But i will be sustaining the microblog by tweeting here. Because tweeting isn’t cheating. xxxx

beating down the pop-ups

love this article on PSFK about how much of a non-event pop-up stores are. i’ve always thought pop-up stores were a pretty lame idea to begin with. unless you’re reinventing the whole shopping experience (which very few pop-up stores are doing) why would making a smaller version of your existing store convince consumers to buy product? unless you think your consumers are thtoopid? um…

A cheap imitation of the original experience.

Pop Up Stores: A cheap imitation of the original experience.