beating down the pop-ups

love this article on PSFK about how much of a non-event pop-up stores are. i’ve always thought pop-up stores were a pretty lame idea to begin with. unless you’re reinventing the whole shopping experience (which very few pop-up stores are doing) why would making a smaller version of your existing store convince consumers to buy product? unless you think your consumers are thtoopid? um…

A cheap imitation of the original experience.

Pop Up Stores: A cheap imitation of the original experience.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s