i won R3 million in our poker evening on wednesday. not that i need the money. am thinking of donating it to ‘the recession’.
The pile of chips on the left is mine, the pile on the right is Jody's, who came second.
then Mark insisted on doing card tricks that didn’t work. he figured if he acted mysterious and wore a sailor hat we’d become more gullible to his guiles. it didn’t work.
Carla falls on Mark, while he acts 'mysteriously'.
and then last night i dressed up in a Goldilocks outfit and sat on bear’s lap at the launch of the Airstreams atop the Grand Daddy Hotel in Long Street. but more about that later.
Posted in my real life, SA cool kids
Tagged 3 bears, caravan, card tricks, goldilocks, grand daddy hotel, jody ziman, mark stead, my branded life, poker evening, R3 million, roof, trailer, winner
having a nemesis makes you work harder. a good nemesis should keep you up at night, while you try to outwit and outsmart them. a good nemesis should make you go to the Virgin Active every day, so you can be thinner or more buff than them. a good nemesis should keep your shoes clean, so you don’t look like shit when you appear next to them on a gameshow they’ve devised to make you look dumb.
i’m looking for a new nemesis. steve jobs had bill gates. who have i got? ppl who hate britney spears? ppl who forward around the Virgin Airlines ‘best complaint letter ever’ (for real? is it really so very funny?)? feeling rather thin on the nemesis front. sometimes i like to have a nemesis as a boss, because it makes you want to ‘prove them wrong’. but i like my boss. she believes in me. a nemesis should never believe in you. fear you, intimidate you, threaten you, maybe – but never believe in you.
that local politician who keeps singing that song about a machine gun used to be my nemesis, but he’s probably dying of AIDS, and that’s no fair. not sure why everyone’s so scared of him becoming president, because he’ll die of AIDS eventually (he doesn’t use condoms and sleeps with chicks who are HIV +). it’s not very sporty to have a nemesis who is dying.
i guess in order to find my nemesis i should follow some sort of logical process and pick someone who stands against something i stand for. then i should decide what i stand for. i stand for: getting free stuff / buying stuff / having stuff bought for me / wearing cool stuff / listening to music on my various cool technological stuffs / reading about cool stuff / making cool stuff / running / dissing facebook.
now if i flip this and line up all the opposites, my nemesis should become immediately apparent. and my nemesis is…
stupid. clearly. who doesn’t like cool stuff? not sure that this is the most effective way of establishing a nemesis.
i’ll think about this over the weekend, and get back to y’ulle on monday. feel like whomever i choose as my nemesis will have a big impact on my personal brand.
Posted in creatives, facebook, free stuff, personal branding, technology
Tagged apple, bill gates, CEOs, dating show, enemies, finding a nemesis, free stuff, game show, microsoft, my branded life, software, steve jobs, technology, virgin active
Dear Core Portfolio Of Lifestyle Brands that factor me into your marketing strats,
I feel a little lost. I have come to you seeking guidance in a difficult time. I feel very alone, and I have tough decisions to make, and chewy issues, and I need ur guidance. I will outline my problems and use some graphs to help you understand.
What should I be doing with my life? I am at the tender age where I go from falling in the 18 – 24 demographic to the 25 – 30 demographic. I am not sure what I should be wearing / doing with my free time / which magazines I should be reading / which websites I should be reading / which TV stations I should be watching / which ads I should be consuming / which bank I should be using / which cellphone network will give me the most bundled benefits. It’s all very confusing for me. Can you maybe send me a copy of the 25 Year-Old White Girl LSM 8-10 Manual so I can photocopy this phase in my life? I’ll basically buy whatever you tell me to, Core Portfolio Of Lifestyle Brands, but you gotta speak to me.
Who am I? Why am I here? What is my purchasing purpose?
What should my income be? What should I be doing for a living? Am I in a lucrative career? What should I be drinking? I feel lost, Lifestyle Brands. What is my Corporate Identity? What should my logo be? What should my facebook status (payoff line) read?
Dear Lifestyle Brands Please help me define myself as interesting, unique and 'going places'. Maybe give me a t-shirt or something. I feel like t-shirts do a good job of telling ppl who i am.
Yesterday I went to the bank and they told me the only difference between their card packages was the price and the colour of the cards. Help me, Core Portfolio Of Lifestyle Brands. I really want a White Gold Platinum Black Dining Express Club Card but I will have to pay more in card fees. Why is the world like this? Life is so unfair.
Graph explaining unfairness of life.
Dear Core Portfolio Of Lifestyle Brands, why is there war in Iraq? Is it because George Bush opened a new Nike Sweatshop there? Why did that man slash all those babies in Belgium? Was it because his mom put him in Pampers not Cuddlers when he was little? Why do we have to keep reading articles about Julius Malema? Is he a ‘subliminal ambassador’ for MacDonald’s? Is it because he wears really pointy shoes from Spitz, making him ‘highly quotable’?
Julius Malema, head of the ANC Youth League.
Core Portfolio Of Lifestyle Brands, I know some people don’t believe in you. But I believe in you. I need you. I need you to tell me who I am based on what I should buy and where I fall into your marketing strategies. I will do whatever you say. Your love is all-embracing. Keep it real.
PS. I can’t be reached through TV ads and I don’t read magazines, and I will defriend you if you SMS me, so do something real amazing to catch my attention. Free stuff is prob your best bet. Cool.
Posted in advertising, alcohol, ambassadors, consumer, free stuff, personal branding, youth
Tagged adolf hitler, age 25 - 35, alex, ambassador for MacDonald, ambassador for MacDonald's, ANC youth league, are you there god, are you there god brand, are you there god me margaret, demographic, demographics, don't read, fake, how to reach 18 - 25 year olds, it's me margaret, judy blume, julius malema, just do it, lifestyle brands, LSM 8-10, magazines, maniac, marketing strategy, media channels, mimic, my branded life, mybrandedlife, nike, psychographics, radio, south african, target market guidance, tv, white female
i know. not blogging enough. because there’s a lot on my desk at the moment that isn’t just rad happy times to blog about. will get back to normal soon, i promise. i did get round to spending a lot of time scanning in photos i found in my drawer. the yellow ones were taken with a Lomolito Yellow Flash. the square ones are my dearest Polaroid, and the rest were taken by my parents and grandparents, so i’m not too sure. i scanned them in to get on top of my film photos since I just got myself a Lomo Cyber Sampler which i’m snapping with at the moment and it’s all in aid of a scanning backlog. enjoy.
My birthday party 2007
My birthday 2007
My birthday 2007
My birthday 2007
Playing with the Polaroid.
Polaroid fun (photo taken by Rei)
Jean and me on the Johnnie Walker Bus at the Loerie Awards 2007
King James balcony 2007, taken by Sue Stewart
Mom and me, taken by my dad, 1980s
My mom and her sister, Joburg, 1950s
Posted in my real life, photography
Tagged black and white, film, lomo, lomolito yellow flash, manual photography, mybrandedlife, non-digital photography, polaroid pictures, prints, scanned
so a lot of people on ‘the facebook’ are inviting me to sign some sort of pantyliner petition protesting the passing of the Western Cape Liquor Bill. this bill will mean clubs and places of disrepute will not be able to sell alcohol past 2am, thereby destroying lives, leaving children parentless, causing multiple road accidents, causing crime, pushing drunkards out into the streets where they cause chaos – oh no wait – that’s what happens if the liquor bill doesn’t get passed. that’s what happens right now, as it is. sorry for the confusion.
it’s hard not to see the flagrant injustice in the passing of this kind of bill. what will all those middle class afda / cape tech / UCT / vega dropouts have to blame their pregnancies on? how will rich white kids explain how they got syphilis to their parents, now that the only acceptable excuse –“i was sooo fucked” – will no longer be available? will it force the girls to admit that they just wanted to ‘secure a man’ for the future? is there anything wrong with ‘securing a man’ through pregnancy? is getting pregnant cheaper than taking out a policy with liberty life / more viable than getting a job? is getting syphilis more ‘fun’ than registering for tax? what your experiences y’ulle? is sleeping with all your friends more appealing than ‘getting a job’ and ‘being responsible adults’? hey have you ever heard drinkers boasting about how many pedestrians they’ve killed? apparently it’s the latest thing – getting drunk and then driving home / into a wall / into someone’s child / into another car. gotta stay ahead of what’s cool y’ulle.
and what about the ‘liberals’ who like to converse on the balconies of Long Street (The Waiting Room, Neighborhood), telling each other lies about who they are and offering each other jobs they don’t have the authority to offer? how will groups of friends all sleep together now that there’s nowhere to hang out drinking until having an orgy / hooking up with your ‘best friend’ seems like it’s a good idea? how will slags steal boyfriends now that most boyfriends will be sober and home at a decent hour? i feel like this liquor bill is really gonna throw a spanner into Cape Town’s social workings, y’ulle.
Save the liberals, y'ulle. They are just creative souls who need to express themselves through getting drunk and sleeping with their friends / classmates / colleagues / friends of friends / the chick no one else wants to sleep with (pity f*ck a.k.a. material for 'art')
without booze, how will we connect y’ulle? how will we overcome our introvert-by-nature personality types? how will we meet random strangers whom we can add as friends on facebook the next day, so we can tell ourselves that we are ‘meeting cool people’ and are ‘really connecting with awesome people, man’. how will we pretend that living in Cape Town is in any way socially rewarding?
how will we make mutually embarrassing memories to be brought up later in the workplace / at college / at tech / at varsity / at creative collective meetings / at Royale before our waitressing shift starts? what will we talk about if not how f*cked we all got last night (“Whoa last night was soooo hectic man”)? what will we say in our facebook statuses if we can’t say “xxx is ready to party! xxx just wants to party bro! xxx is feeling last night’s party man”?
"I just wanna party. Let's party. Man, i was sooooo f*cked. I bonked some chick without a condom dude. What a party! Right on!"
"Hey dude, when do we party? Can you pour shots of vodka in my mouth? Let's get so f*cked up and bonk a man instead of a chick. Whoo hoo whatever bra! Just, like, party!"
i personally don’t know what the big fuss is about because y’ulle can just start drinking a little earlier. have y’ulle learnt nothing from the Winehouse? she just drinks all day, unphased by pub closing times. it doesn’t really interest me much because i don’t drink. drinking makes you ugly y’ulle. it makes your cheeks puffy and saggy and it bursts the little veins in your face. but i guess y’ulle who are drinkers sleep with other drinkers while drunk so you forgive stuff like that. i guess it helps coz you can tell if your potential mate ‘shares your interests’ while you’re sober because they look like shit. but i’m just surmising here. maybe y’ulle can set me straight. go have a party and set me straight.
“One for my baby, and one more for the Rosacea.” – Frank Sinatry, drinker opposed to the Western Cape Liquor Bill
Posted in alcohol, consumer, LOL, parties
Tagged addiction, alcoholics anonymous, anti, burger, burst blood vessels, drinkers, drinking makes you look bad, driving, drunk, getting famous, getting fucked, getting pregnant, getting wasted, having sex, liberals, long street, my branded life, one for my baby, petition, plush, prevent drunk driving, prmiscuous, pro, rosacae, royale, sleeping with your best friend, sober, south africa, students, waitressing at royale, western cape liquor bill
i told y’ulle earlier that i did some writing of letters and things for Mark Stead’s 3 Bears Caravan, which you can also check out in Elle Decoration’s Revamp 2009 issue. well, they can also all be found here. i’ve been told that the drawing of bear humping goldilocks doggy style is framed and up on the walls of the caravan. happy reading.
Happy Friday Y'ulle.