Monthly Archives: February 2009

Do y’ulle know enough about me?

Been educating myself, doing night courses and reading books by Seth Godin. Am worried that my target audience ‘can’t get enough of me’. The new branding rules dictate that I should make every part of my brand available to all my consumers across all touchpoints, and once I’ve built it, ‘they will come’. Y’ulle know you can follow my every move on twitter, right? Is that not enough?

“No matter how many battles I been in and won

No matter how many magazines on my nuts

No matter how many MC’s I eat up

Ooh ooh, it’s never enough” – Eminem


Been considering adopting contemporary strategies to amplify my consumer touch-points, such as filling in ’25 random things you didn’t know about me’ and telling y’ulle to forward it on to everyone you know. Would that be enough for you? Would filling your inbox with the minutae of my minutae make you feel ‘connected and close’ to me?

Maybe I’ll randomly search Wikipedia pages and google images and then tag y’ulle in ‘Album Artwork’. Because random images with random words on them is totally the coolest, raddest most innovative innovation ever, right? And doing it will totally make us better friends / give you more ownership of my personal brand. Wish I’d thought of it first.

Or maybe I’ll answer questions using my iTunes music playlist, and then tag y’ulle in it so I get to brag about my enlightened taste in music AND talk about myself for 10 pages (if you paste the email into MSWord).

“More and more and more” – some techno band from the 90s


Should I make a facebook app that y’ulle can spam your friends with? I will call it MyBrandedCircleofTopFriendsTM©® and if you add it I’d basically own you and spam you with facts like ‘Chocolate or Vanilla: Vanilla’. ❤ owning stuff, is my best. ❤ vanilla.

And even if you find 25 random facts about me annoying, you can always sympathise with how desperate I am to be ‘unique’ and how desperate I am for you to see me as your higly unique and interesting friend, that I’d  FWD you an excuse to talk about myself and my enlightened musical choices that include radiohead, MGMT, crystal castles, Perfect Circle, CSS and that guitar dude from Deep Purple whose new album is called something like Professor Snatchifunkius or something.

Whatever y’ulle. You just let me know if you need more random, narcissistic info disguised as a friendship-bond-building exercise. I understand if it’s ‘never enough’. BFFs 4 eva y’ulle. 4eva is not enough.

“Gimme gimme more, gimme more, gimme gimme more,” – Britney Jean Spears

Just want yulle to be okay with how much you know me. Want to be there for yulle. Want us 2 engage meaningfully at all strategic touchpoints. Want my POS to be like a warm hand in the night. Want my visibility to be visible.

Just want y'ulle to be okay with how much you 'know me'. Want to be there for y'ulle. Want us 2 engage meaningfully at all strategic touchpoints. Want my POS to be like a warm hand in the night. Want my visibility to be visible.

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Design Indaba time.

Pretty amped about Design Indaba tomorrow y’ulle. Gonna camp outside the CTICC so I can register first and get the best free goodie bag / t-shirt / sticker sheet. I usually manage to make a quick buck re-selling them to advertising students.

Remember being at AAA / Vega / Red and Yellow and your lecturer would saunter in with a Design Indaba goodie bag and you’d be so jealous. There were always those rich kids whose parents could afford to dish out R7 million for a ticket who would have the bags too. Then the lecturer would clean his office out at the end of the year and there was always a fistfight to see who would get the Design Indaba bag.

Guess she didnt get the bag.

Guess she didn't get the bag.

Anyways not really gonna camp outside the CTICC. Besides this year I pretty much own Design Indaba because I worked on the line in the corner of one of the posters. I pretty much own that joint. They know my name. My hair smells like rich mahogany. I basically am Design Indaba 12.

I am who I am.

I am who I am.

Question: Have you ever done anything crazy to get your hands on a ticket to Design Indaba?

For example, I once left a really great job at an ad agency to go work for a chicken-stuffing company because they promised me a full ticket to Design Indaba (agencies make you share tickets so you can imagine how appealing this was). Wasn’t the smartest move because they lied and made me stuff chickens all day.  Total bummer, y’ulle. Wish I could slag them off all over the internet, but will settle for slagging them off all over Cape Town.

What crazy thing have you done for DI tickets?

New Apartment Love

So Rei and I finally moved into our new place on Saturday. Credit must be given to Rei for soldiering on after I collapsed in a teary pile on the floor saying “I can’t. I can’t, anymore.” The key observation to come out of the exercise is that moving muscles are very different to toning circuit muscles. It was worth it though as we are tres happy. Here are some pics (a bit messy, still some stuff lying around that shouldn’t be there, but you get the idea):

3 Lounge 3

❤ Lounge ❤

3 Kitchen as seen from Lounge 3

❤ Kitchen as seen from Lounge ❤

3 Lions head as seen from Lounge / Kitchen 3

❤ Lion's head as seen from Lounge / Kitchen ❤

3 First home-cooked meal in new place by night 3

❤ First home-cooked meal in new place by night ❤

3 Hugging Ghosts Salt and Pepper shakers - housewarming gift from Reis mom 3

❤ Hugging Ghosts Salt and Pepper shakers - housewarming gift from Rei's mom ❤

We’re collecting cushions for the lovely white couch banks. Today I bought Nunu from Anna, a designer I work with. She has her own knitted goods label called Wolmer.

3 Meet Nunu 3

❤ Meet Nunu ❤


Levi’s® Photography Search: A Case Study in using social media

I know y’ulle think I’m a brainless advertising chick who does nothing but upload hot pics of herself onto flickr and rub her breasts against her the glass of her creative director’s office, but it’s not completely true. They keep me around because every now and again, I prove to be quite useful. I wouldn’t go so far as to say:

“I’m the number 1 creative in South Africa,” like Paul Warner from Metropolitan Republic said in the March 09 issue of GQ (true story).

But I am handy because I know my way around facebook, an invaluable skill that has come in handy while we’ve been running a competition called The Search for the Levi’s® Photographer off onesmallseed.net, and it’s proved to be an insightful exercise in using social media to reach the right consumers.

The competition went live at the beginning of December 2008, and it was a call to South African photographers to come up with and submit their unique vision conveyed through a photographic treatment that would give the Levi Strauss brand a distinctive and relevant look. It came about because we were aware of the wealth of talent out there amongst local creatives, and we wanted to see whether we could discover someone fresh and inspiring to bring something special to the brand.

We got an amazing response – a total of 60 photographers shot and submitted images to be considered. We narrowed the entries down to a shortlist of 12 photographers, out of whom Capetonian Romi Stern was chosen as the winner.You can see the official winning announcement and the shortlisted photographers here.

The Search for the Levi’s® Photographer has been my (and King James’s) first big(ish) project using social media as the primary platform for communication and interaction with consumers, and it worked really well because onesmallseed.net is a creative community, therefore it was a natural place for us to reach photographers. We were able to interact with entrants and answer questions real-time, and tailor our interactions with them based on the feedback they gave us.

We did experience some glitches
– an auto-brief malfunction, and we completely underestimated the number of entries we’d get, so on the weekend of the competition deadline our mailbox was bouncing back entries and stressing out some very passionate photographers, but we managed to solve it in the end.

Needless to say, we are extremely chuffed with how it turned out, and we’re looking super forward to working with Romi this year.

oh, it’s on!

My loyal readers will remember way back to the week before last, when Jenny and I spotted a spelling error in a kitkat URL (we’re that kind of agency) and decided to register the correct spelling, so that we could place a humourous tactical ad there, or something equally thrilling such as a photo of our breasts.

Alas, alack, we never got to upload the photo of our breasts because the guy who owned the incorrectly spelt URL woke up about it, and what followed was a fairly amusing email and hand-made sign exchange.

The debarcle was posted by Seth over at 2oceansvibe, and it seems a certain Ryan has a little beef with us. Actually, a lot of beef with us. He’s started one hell of a comments war, which really only makes it funnier. Love ya, Ryan. Shame, we’ll make you a sign tomorrow, okay?

Jenny and Alex

What could have been.

What could have been.

What I’m reading right now.

Fascinating. Hoping it will heal my family.

Fascinating. Hoping it will heal my family.

The boyfriend is quite demanding.

The boyfriend is quite demanding.

A guide to dealing with client service.

A guide to dealing with client service.

Exploring some new exercise options.

Exploring some new exercise options.

Kidding, kids. These are the new King James Coporate Gifts. You get a blank book, with ‘What’s your Story?’ printed on the front, and 2 reversable dust jackets that you can change according to how badly you feel like shocking people at Vida.

Oooooh, clever.

Oooooh, clever.

On the topic of calling from a private number.

I simply cannot say it better than Seth does from 2oceansvibe. Standard Bank, I’m talking to you. I know you need to reach me so I can fill out this and collect that. But I’m not going to answer your private number. I don’t care if I never get my new credit card. Really, I don’t.

And to those friends of mine who insist on taking off their caller IDs because I don’t take their calls every time they phone, you are pretty much the reason I have stopped answering my phone completely. You have spoilt it for everyone.

Seriously, y’ulle. I’m a busy person. My hair smells like rich mahogany. Why can’t you just send a text message?

Phoning someone: totally arb.

Phoning someone: totally arb.