Hey y’ulle. So I bet you’ve all been waiting with baited breath for ‘the big reveal’ to the National Skirt Extension Project. Chomping at the bit and all that (has any teaser campaign ever actually worked and not come off as something vague and slightly annoying?). So turns out it was Mrs Balls Chutney who did the National Skirt Extension Project initiative. Surprise.
The ‘thinking’ behind it is that you shouldn’t change something that doesn’t need changing.
I guess it would mean a whole lot more if they actually referred to food (Mrs Balls Chutney is a classic South African condiment. Not a clothing brand. Or a woman’s interest magazine. A condiment.). Instead, they spent a LOT of money talking about shortening the skirt on the classic Ladies’ Room sign, banking on a big ‘ahhhhh’ when all was revealed.
I’m just going to say 2 things:
1. Women get brutally beaten all the time for wearing skirts that some men deem ‘too short’ – this kind of discrimination is rampant in this country, if not condoned by everyone. So it’s tasteless in the same way those dodgy Huggies billboards that show babies dressed up like whores is tasteless coz South African men seem to have a child-rape predilection, too.
Anti-climax huh? The brand kind of comes off as a wanker, don’t you think? The details: