listen y’ulle. there’s this cheetah, and her name is Lucky because she’s ‘lucky to be alive’ after she was found in a steel trap. the animal vets tried everything they could to save her leg – she is a cheetah after all, her legs are super important to her – but they weren’t able to, and they had to amputate one of her hind legs. now, she has just started walking again, and the nice blonde lady who has been rehabilitating Lucky takes her for long drives in her VW Golf, so that Lucky can stick her head out of the window and remember how it feels to move at the speed of the wind once more.
i actually started crying by the time i typed the last sentence.
that’s some iconic advertising, Ogilvy. i think this beats the Dunlop Staffie, and certainly shuts up that BMW Mouse. the IBM (ISM?) Elephant Bros are a stiff contender, but this is right up there.
I ❤ you, Lucky. Wherever you are.
the real die-hard readers of this site will remember a time, quite long ago, when I was helping a friend with her book launch. well that friend has since had her novel snapped up by Angry Robot publishers, who have bought the first novel and are paying her to write a sequel, and have also insisted on a new cover to go with an international launch (Moxyland will be launching in the UK and Australia – read about all the details here). i’m very sentimental about the old cover because it took up a very real part of my life, but i like the new cover too. here are both:
The South African launch cover, designed by Joey Hifi. Click the image to see more of his awesome work.
The UK / Australia Angry Robot version.
The new cover definitely takes the book into teen territory, which may or may not make Lauren a billionaire (achoo-Twilight). Anyway I look most forward to watching Lauren take over the world, one Moxyland at a time. And now for a picture of the author in repose with her beautiful daughter:
Too cute. That's a baby creative genius right there.
Posted in ambassadors, books, Cape Town, celebrity, cool stuff i like, creatives, geek
Tagged angry robot, australia, launch, lauren beukes, moxyland, my branded life, new cover, publishing, science fiction, sequel, uk