This is Tony Kaye’s tribute to Paul Arden, who wrote both ‘It’s not how good you are, it’s how good you want to be’ and ‘Whatever you think, think the opposite’ – 2 books that you’ll find on the desks of advertising creatives around the world. I’m guessing Arden has died, because why else would there be cause to make a tribute. That is very sad news. Paul Arden has inspired so many of us to be zany and kreative in our thinking to believe in ourselves and to be ‘Reckless Erica’ from ‘Whatever you think, think the opposite’.
Which is why I warn you about viewing this video. The first time I watched it, my eyes popped out of my head and hid in the pile of vomit that appeared on my lap, so hold yours close. This might truly be the most terrible video you ever have to watch. Don’t be afraid to seek help if you need it. Talk about it. Get support. You do NOT have to go through this alone.
PS. What’s with advertising people making music videos these days? Everyone seems to be doing it. Which makes me think I should be doing it too (via my basic need to belong).