So eeeeeeveryone in gladvertising is buzzing about Swineflu – ‘did you hear? Ogilvy has 2 cases’ – etc etc. Makes me wonder why nobody learnt their lesson through Crocs / Von Zipper (the quicker the rise of a fad brand the harder the fall). Hope Swineflu’s marketing team realise that they may be getting loads of attention now, but in a month or so nobody will give a shit about your illness, just like what happened to AIDS / HIV / Ed Hardy, or they will be making jokes about your virus.
Hope the rest of y’ulle innovators are ‘spotting the opportunity’ in this ‘crisis’ (hey remember the Red Bull-cocaine ‘crisis’? Apparently they sold double what they normally do while it was peaking). There are loads of opps for smarty pants out there, for example, ‘getting the Swineflu’ (10 days off work no questions asked), ‘saying you think you’re getting Swineflu’ (getting sent home by para boss), ‘staying home in case you get the Swineflu from work’ (if you work at Ogilvy), ‘making viral ads’ (if you work anywhere else).