Okay. Every once in a while, I experience something that prompts me to ‘drop that stupid, irritating voice’ i use to write on my blog and ‘just get real’. The ghd Style Lounge – which i was privileged enough to attend on Friday evening – is one such brand activation which has prompted such drastic action. In all seriousness – “srsly y’all” – this event blew my mind. “O RLY?” i hear you say. “Howcome y’ulz?” I hear you say. I’ll attempt to do justice to the sheer delight that was having my makeup done by Benefit, my hair styled by 2 ghd Angels, then being styled by Accessorize and being given a remote control with which to shoot myself. Not in the foot, but on an infinity curve that had been set up, “just like a real-life photo shoot”. Oh my word. Oh my hat.
Firstly, the venue was just amazing. Roodebloem Studios in Woodstock, for those interested:
A magical wonderland.
You walked in, were greeted with a glass of Krone and a Vitamin Water, and then you went and waited with sumptuous snacks until a Benefit artist could start doing your makeup.
Sumptuous snacky treats.
Delicious product display.
More delicious product display.
Benefit's Beauty Bootcamp
The Result: Makeup by Benefit
Once you got your makeup did, you had a little more Krone before heading over to the Style Stations (see above) to have your hair done by 2 lovely ghd Angels. Since my hair is naturally straight, I asked for them to ‘get a l’il zany y’ulz’ and give me some curls and, most importantly, show me how to make curls with a ghd (Creation Mist, Hold Spray, Obedience cream and…go!). This really was revelatory to me – I had no idea you could curl with an iron. “Srsly y’ulz” – no idea.
A before photo: hair is still untouched.
Hair: a work in progress
No hair “After” pic yet because those were a part of the shoot we had on location, but I’ll upload them as soon as I get them. Once hair got did, we were taken in hand by a stylist who added a little something special to the look we were creating, to make us a little more ‘shoot ready’.
Getting styled. Glove love.
And then I was given the top 2 ghd products to suit my hair as recommended by one of the ghd Angels.
Miracle mist and obedience cream.
In the words of my blog:
“Srsly y’ulz – should I sue myself for not buying a GHD sooner?”
Check out all the pics from the other ghd Style Lounge activations here on facebook, or at the ghd Style Diary. PS. Benefit makeup can only be bought at Woolworths. Anyone looking to ‘treat me for xmas y’ulz’, hit me up with one of their fab products.