Category Archives: consumer

Conversation with a CRM manager

Phone rings. I answer.


CRM dude:     Hello, is that Mr van Tonder?


Me:                  No it’s not Mr van Tonder.


CRM dude:    Um, is that Queen van Tonder?


Me:                  Uh…sure. Let’s go with ‘Queen’ (flashbacks to a very varied Title drop-down menu…).


CRM dude:     Okay, Queen van Tonder, I’m calling from [Premium Alcohol Brand],   and I’d just like to confirm your details are still the same.


Me:                  Sure. How can I help you?


CRM dude:     Is your address still ‘Castle Greyskull, Wembley Square’?


Me:         Uh… (thinks back to that one evening years ago when I was asked to ‘fill in your details if you would like to experience further     communication from Premium Alcohol Brand’) No. It’s Castle Greyskull, 3rd Floor North Block, Wembley Square.


CRM dude:    Thanks. Enjoy the rest of your day!



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Now that I use Nomu products must I buy a new car?

Y’ulz been pondering something. I recently was introduced to Nomu foods, and now ‘nothing but Nomuwill do when it comes 2 ‘rubbing my chops’ prior 2 grilling. Even have the Nomu range of ‘fonds’ (bet NONE of y’all have a fond in ur kitchen – whachu a-gonna do?). Has basically “changed my life”. Can now ‘invite ppl from higher social echelons’ 2 ‘talk shop over dinner’ (always kinda felt inadequate with my Knorr pasta mixes. Like I wanted 2 die.).

Add 2 that the fact that I am recently 26 and no longer qualify in the ‘youth demographic’, am starting 2 question whether I need to ‘adapt or die’ (via evolving my brand repertoire & social echelon steadily upwards, as opposed 2 growing intermittently & possibly remaining in a social echelon doldrums & ‘living an ordinary life’ via ‘looking averagely wealthy / poor’.).

All this has led 2 the most NB question a ‘young professional who eats Nomu and is looking 2 purchase her first property & attract a mate’ must consider in her life:

“Is it time 2 trade in my car 4 a car that ‘makes me look more rich’ and in-keeping with the Appearance Description under the Psychographic segmentation for “Young Professionals”?”



I know y’ulz. Wish I didn’t have 2 ‘keep up with myself’. Wish I wasn’t so competitive. Wish I could ‘eat Nomu & drive a Yaris with clear conscience”, but I can’t. Life is so ‘filled with important decisions’ we must make that will ‘test my character’ and help me achieve my goal 2 ‘make my BFF feel inadequate’ via being better dressed / thinner than her / having a better facebook profile pic / driving a better car / owning a set of Nomu Fonds before they are officially launched.


What do y’ulz think? Is it ‘mini cooper time’? Mini cooper sport? Are Mini Cooper’s still cool or have they “aged badly”? Would y’alls ‘get offended’ if I ‘leap-frog’ my place in the ‘consumption cycle’ and just “go straight 2 a 1-series”?


Why don’t we make apple juice and fax it to each other?

Y’ulz I have a prediction. In the future, every ad will be made up of chopped up parts of sci fi movies with incongruous dubbing. Please enjoy a fine example of a brand new fad:

The unboxing of my Lady Diana

Me, copywriter, iPhone owner, spoilt for photography choice

Me Love Lomo Lady Diana


Me Love Lady Diana so pretty in her plastic


Me Love Lady “never know what you’re going to get” Diana


Me Love Lady “unpacking it is part of the fun” Diana

Me Love you Lady Diana, me take you on holiday, take photos like this


If you want free Lady Diana, you go buy something at Hang Ten stores in December, you maybe win one (secret tip)

Too late, I got a Mac

Hey y’ulz. Hey do y’all remember Windows? Yes, Windows. That program on the “computers” that we all used to use (v diff 2 the OS we use on our lappies today). One of Windows’s greatest features was being able to open one thing while opening another at the same time.

“Check it out, you can multitask!”

“Wow!”

Of course, that all changed when they launched Windows Vista. But back then we’d play Prince of Persia while twirling our Coke Yo-Yos and grooving to “Black or White” while wearing “peace” shirts. Anyways, found this song about Windows thought y’ulle would appreciate. Sing with me: “It’s too late, I got a Mac… too late…”

(via jasonknight06)

What I’ve been working on.

I’ve had a few complaints in the last week that I’m not updating enough. Well, I’ve been busy with some very important work. Like such:

Taking advantage of the first beach-friendly days of the season.

Getting out my short-shorts and working out how to use my fish-eye lens with my iPhone.

Watching my boyfriend play with his dog.

Finding the right shade of red lipstick for my complexion.

Ambushing friends’ birthday photos with peace signs.

Taking photos of friends while they are mid-sentence.

Making my friends wear this gimmicky bird-purse on their arms.


And now you know. So quit whingeing and understand that some people have to work for a living, and that we are not all living the holiday.


Whacky Wednesday – free consumer insight: get yours NOW! (use it, don’t use it, whatever)

If you work for a bank / cellular service provider, please copy and paste this post into a mail and allstaff it. It’s cheaper than paying some market research company to do it, and it’s also more honest. Here are some observations, insights and recommendations:

If you call me from a private number, I assume you are cold-calling me from some cellular service provider / bank, which is the communication equivalent to being woken up in the middle of a night by a naked bald guy jerking off over my face.

Unfortunately, repeat offenders have forced me to put some drastic measures in place, which include stating very clearly on my voicemail that if you are calling from a private number, I WILL NOT answer, unless you send me an SMS telling me who you are, and why you are calling, and give me a number on which to return your call. This is not open to negotiation.

This applies not only to private numbers, or ‘blocked’ numbers, as they appear on the iPhone, but also goes for any number that I do not have in my address book and hence do not recognize via Caller Line ID. Why so tense, you might ask?

Because if you are not one of my nearest and dearest, I do not want to speak to you. If you are going to try and get me to buy something, I do not want to speak to you. If I want to buy something you have, I will find you – don’t you worry. If you exist in the peripheries of my life ie. you are my bank consultant, the dude from my gym who wants to check if I’m still taking part in the triathlon or the chick from the spa who wants to confirm my massage this weekend, you have TWO options when it comes to contacting me: email me, or SMS me. I will reply. I will be nice, courteous and pleasant to deal with.  We can still have a meaningful, productive relationship – just not over the phone.

(Whomever the retarded person was who phoned me SEVEN times from a private number yesterday, what is going through your brain? Which part of my voice message do you not understand? Why do you think phoning me again will make me answer? Do you not read 2oceansvibe?)

***********************PAY SPECIAL ATTENTION NOW*******************************


Lastly, but not leastly, do not EVER send me a Please Call Me. The last friend who sent me a Please Call Me is no longer a friend. So why on earth, bank-who-shall-not-be-named (you know who you are) do you think sending me a Please Call Me is going to convince me that you have any kind of understanding of me as a consumer or my needs? Getting a Please Call Me from a bank takes cellular rape to a whole new level. There really was nothing left to do but, well, call the number on my screen. Of course, I didn’t know the Please Call Me was from a bank until I called.

A transcript of my conversation with person from Big Bank that Everyone Knows.

A transcript of my conversation with person from Big Bank that Everyone Knows.

UN-f-ing-BELIEVABLE.

I’m feeling benevolent, so I’m not posting the name of the bank here, but if you’re shopping around for a new bank and would like to know who NOT to go with, drop me a mail and I’ll gladly tell you.