Category Archives: design

Tried my best. Over 2 y’ulz.

Y’ulz, all my life
Tried so hard ‘2 be spesh’
So scared of goin’ through this life
With a ‘fake moleskine from clicks’
Decided to ‘take this shot at my future’
And try out
4 da ‘National Cre8ive Team’ (via Design Indaba Supastars)

Y’ulz, all my life
Tried so hard ‘2 be different’
Stuck lots of ‘zany images from fffffound’ on my walls
Wrote lots of ‘zany cre8ive ideas’ on my hands (2 look busy while ‘on the internet’)
Updated my fbook with ‘ambiguous truths that might be about u’
Sang along 2 MGMT / Peter Bjorn & Jbro (even tweeted some lyrics)

Tried so hard 2 ‘do my cre8ive bros proud’
Smoked cigarettes ‘til my gums bleed tar’
Drank alcohol ‘til I pissed premium beer’
Did lines ‘til my antidepressants didn’t work’
Even ‘talked bout digital being da future’ late in2 the nite with my Cre8ive Director y’ulz

Tried so hard 2 ‘differentiate my Personal Brand’
Even ‘wrote all over my shoes’ (via customisation)
Zaned 2 the max and ‘Wore Converse with a dress’
Even ‘slept with all my guy friends’ once (via being a slag)
So I could be ‘truly cre8ive’

Is over to y’ulz now
Can do no more (‘cept encourage y’all 2 ‘clear ur cache’ so y’alls can ‘rig my vote’)
S’all up 2 you now
My crea8ive bros
Click on this link 2 ‘show me some 5 star luvin’
Maybe my dream will ‘cum true’
And I can stop ‘chasing the Loerie’
Maybe y’ulz
Maybe. Tried my best.


If y’ulz would like 2 see me representin’ on the ‘National Cre8ive Team’, please click here and rate my entry (below) with 5 Stars. Then clear your cache & do it again. Ta bros.

Y’ulz can rest assured that if i make it onto the ‘National Cre8ive Team’ I will make sure biscuits are compulsory in ALL cre8ive briefings & will insist that all Client Service ppl ‘wear a bell around their necks’ so we ‘know they are coming’.

I’ll mock it up, show u what I got

OMG y’ulz. Think I might just binge eat KFC 2 deal with the waves of extremely positive emotion washing over me right now.

Lady Gaga +  typeface = You can read my Neutra Face

Graphic Designer vs. Client

Want a brochure / logo / business card designed quickly for minimum budget? Watch this. Thanks CaptainJennifer 🙂

photoshop disasters

it could happen to you. bummer if you spot any of your work here.

Nice, erm, shoulder pads.

Nice, erm, shoulder pads.

thanks @spoOky.

a strong personal brand

sheesh. just saw Christopher Doyle Identity Guidelines and realised i’ve got to step up my game (it’s a PDF – will start downloading but is worth it i promise).

a feature of a feature

Check out Creatives on Twitter: The Strategy issue, where you can see a mildly confusing but good write-up of yours truly. 10and5 are the online, South African version of Creative Review. It also features The Gasping Man a.k.a Cafe Racer.

Good times @Loeries with Nicole and Dave. Miss ya Jupiters. xx

Good times @Loeries with Nicole and Dave. Miss ya Jupiters. xx


Design indaba. It was cool.

Loved Design Indaba, even though our traffic managers are in their ‘experimenting with heroine’ phase and scheduled us on Massive Intense Campaign throughout the duration of it. It meant we had to screech across the city and work late a lot. But whatever.

Tried to provide ‘live twitter coverage’ but it didn’t really work because my battery died (iPhone tut tut) plus I’m just not altruistic enough to follow through with that sort of thing.

Speakers I loved were Adams Morioka because they like making design that makes people happy and they don’t take themselves too seriously. Also liked all the uber nano-genetic-bio-tech that Dunne and Raby presented. Didn’t they just make you realize that design is on this whole other level in the EU? Last time I checked the only ‘tech’ you get in design school in this country is CapeTech.

Sigh. Wish I could’ve grown myself a new pair of barcode-reading, cancer-sniffing breasts / arms / ears at college.

Pleasant surprise was Keith Rose. Wish he was my dad so he could give me advice on my digi home movies. Had to watch him carefully as he is also in Creative Circle of Fame and I only have 5 months before I turn 26 which is when I need to be inducted into CCHF. Everyone clapped and got all teary when they showed the elephant IBM ad (back then it was ISM?) and the Dunlop staffie. I personally sobbed into my La Senza bra (it was stuffed in my bag because is too uncomfortable to wear).

Brace yourself.

Brace yourself.

Then the BMW mouse-on-the-steering-wheel ad came on and nobody knew quite what to do so they gave it a standing ovation. Warcrime. Really. Over it.

Also liked Li Edelkoort. I felt like one of her minions when she said Grey-everything, and then played a video about people wearing grey from head-to-toe, as I was wearing grey from head-to-toe. Guess it’s a good thing. Guess I’ve still got my ‘early adopter edge’.

3 ya Li. Wanted to run up and touch her to get some of her special dust.

❤ ya Li. Wanted to run up and touch her to get some of her 'special dust'.

Marian Bantjes also very cool. Like her doodle vibe.

Spent half of Friday frothing at the mouth in anticipation of Javier Mariscal. “Oh you HAVE to see him,” they said. “His last talk was so amazing it made me cry,” they said. He made us wait 45 mins while he constructed a rocket launcher on stage, and proceeded to babble like a madman with a bad case of crack-throat when he finally got up to speak. Was mortified. Kept making eyes at Mallix as if to say “Do you know what’s going on / do you have any valium?” Mallix fed me sweets to shut me up and then I passed out due to sugar low and woke up when the screen was flashing all funny colours. Camera kept switching back to 2 weird little characters who spoke with crack throat. He then finished his talk with some cracked out Freddie Mercury performance, and started shrieking the names of all the other speakers on stage, for no particular reason. Just for fun. The best part of his talk was when he pinned the Anglo Platinum Pin presented to him to his crotch. F-ing designers.

Raving lunatic. I missed the Oprah birthday special for this man.

Raving lunatic. I missed the Oprah birthday special for this man.

But, the star of Design Indaba was undeniably Nobumichi Tosa, a Japanese engineer / designer who makes ‘nonsense machines’, such as a machine that pops ‘all the bubble wrap in a sheet of bubble wrap at once’. For reals. Check out his site, his work truly was mindblowing. He’s also invented a singing robot (creepy in a rad way) and a whole bunch of weird musical instruments, all based on a simple knocker. I also loved his fish power cable, and his funny mask thing, and his wing-knockers, which he wore on stage. Mind.Blowing.

Mad, but in a good, interesting way. Take notes, Mariscal.

Mad, but in a good, interesting way. Take notes, Mariscal.

Design Indaba time.

Pretty amped about Design Indaba tomorrow y’ulle. Gonna camp outside the CTICC so I can register first and get the best free goodie bag / t-shirt / sticker sheet. I usually manage to make a quick buck re-selling them to advertising students.

Remember being at AAA / Vega / Red and Yellow and your lecturer would saunter in with a Design Indaba goodie bag and you’d be so jealous. There were always those rich kids whose parents could afford to dish out R7 million for a ticket who would have the bags too. Then the lecturer would clean his office out at the end of the year and there was always a fistfight to see who would get the Design Indaba bag.

Guess she didnt get the bag.

Guess she didn't get the bag.

Anyways not really gonna camp outside the CTICC. Besides this year I pretty much own Design Indaba because I worked on the line in the corner of one of the posters. I pretty much own that joint. They know my name. My hair smells like rich mahogany. I basically am Design Indaba 12.

I am who I am.

I am who I am.

Question: Have you ever done anything crazy to get your hands on a ticket to Design Indaba?

For example, I once left a really great job at an ad agency to go work for a chicken-stuffing company because they promised me a full ticket to Design Indaba (agencies make you share tickets so you can imagine how appealing this was). Wasn’t the smartest move because they lied and made me stuff chickens all day.  Total bummer, y’ulle. Wish I could slag them off all over the internet, but will settle for slagging them off all over Cape Town.

What crazy thing have you done for DI tickets?

What I’m reading right now.

Fascinating. Hoping it will heal my family.

Fascinating. Hoping it will heal my family.

The boyfriend is quite demanding.

The boyfriend is quite demanding.

A guide to dealing with client service.

A guide to dealing with client service.

Exploring some new exercise options.

Exploring some new exercise options.

Kidding, kids. These are the new King James Coporate Gifts. You get a blank book, with ‘What’s your Story?’ printed on the front, and 2 reversable dust jackets that you can change according to how badly you feel like shocking people at Vida.

Oooooh, clever.

Oooooh, clever.

want: pixel couch

Thanks for sending me this, dinofizz.



why am i here? counting my blessings. plus a poem about being an art director

who am i? why am i here? why don’t i capitalise my ‘i”s when i am a writer? why do i even bother logging on every day? does my life have meaning? should i pay off a MacBook over 36 months or just put it on my credit card?

2 Alexs. United in a name on facebook. One disguised as a blonde, one disguised as a Mallix. Enough to make you add Jesus as a friend.

2 Alex's. United in a name on facebook. One disguised as a blonde, one disguised as a Mallix. Enough to make you add Jesus as a friend.

kidding y’ulle. it’s not all that bad. i should count my blessings:

1) My new client-service hair cut. Now I can move effortlessly through all agency divisions. Clients like me more. My boyfriend likes me more. Shop assistants are kinder to me because they think ppl who blowdry their hair have money to spend during this tough ol’ recession.

2) My facebook friends. My facebook friends are the best. They are always there when I need them. If I ever have a status crisis, they comment on it in seconds. Some even use the new ‘I like this’ button. I am blessed y’ulle.

3) My family of brands. Without them, I would be no one. My Reebok shoes keep me grounded and remind me ‘I am who I am’. My Nike Gym Sweats remind me to ‘Just do it’ instead of sleeping late. My Renault Yaris reminds me to shake my environmental booty on a daily basis. I am so blessed.


Feeling very inspired today so am going to use my highly developed sense of empathy to ‘change my course’ and ‘become an art director’.

I am an Art Director: a poem by a copywriter

I am an Art Director

My world is visual, my eyes have visions,

I have crows feet from squinting at the colourful, spinning MacBook Sun,

The glow on my cheeks is blue,

I dream in Hi-Def LCD (hate dead pixels,they’re the worst).

I am an Art Director,

I am too lazy to brainstorm a visual brief with my copywriter.

I would rather just ‘get it out the way’,

So I can browse thru,

and scan in my Holga Lomo Action Sampler prints.

I am an Art Director,

I failed Matric, but nobody cares about qualifications in advertising.

Bummer, since I paid R10 million extra to get a ‘degree’:

Wish someone had told me.

I am an Art Director,

I have lots of coffee table books

That I purchased at the Exclusive Books Summer Sale.

I still have a red beanie from that time I watched The Life Aquatic

and vowed to never wear anything that wasn’t red, white or teal ever again (it was just a phase).

I am an Art Director,

My fingers move over my mac keyboard like a DJ.

I am a visual DJ. But not a V-Jay. Or a vaJayJay. God is a DJ. I am a visual God.

My favourite author is Hunter S. Thomson.

The only author I have ever read is Hunter S. Thomson, even though that one writer chick I went out with wouldn’t shut up about Charles Bukowski.

I am an Art Director,

I designed my own tattoo, which is why it looks like shit.

I designed my girlfriend’s tattoo, too.

We both pretend it doesn’t look like shit.

If you like we can meet at Vida and brainstorm a logo for an electro label.

Add me on facebook.

I’ll make you look hot.

Nice grade.


An art director has breakfast.

An art director has breakfast.

An art directors lounge.

An art director's lounge.

An art directors house.

An art director's house (they get paid waaay less than copywriters).

Female art directors make nests in which to give birth to their young art directors.

Female art directors make nests in which to give birth to their young art directors.

An art directors hat.

An art director's hat.

A young art director with its mother.

A young art director with its mother.

An art director filing its tax returns.

An art director filing its tax returns.

retro dining room table love

so excited. just reserved this awesome retro dining set the boyfriend found at beatnik bazaar. will go so beautifully in our all-white retro-inspired new flat. yay! thanks to Thaya for being such a pleasure to deal with, too.

Love Love Love.

Love Love Love.

making the ‘trendies’.

so cherryflava wrote about the trailer park hotel opening at the Grand Daddy in Long Street and posted this fine ol’ pic of me and my bear:

Me and my boo (bear). Things are just fine now that Mama Bears left.

Me and my boo (bear). Things are just fine now that Mama Bear's left.

should i go blonde y’ulle? should i quit my job and be goldilocks full time? i could probably do Snow White and Jasmine from Aladdin too, if i don’t cut my hair as planned on Wednesday. maybe i could sign some sort of endorsement deal with various sponsors looking to add some sort of ingenue /sex fetish appeal. maybe Jessica Simpson Hair ExtensionsTM ‘n me should talk.

have any of y’ulle ever been featured on a ‘trend blog’? not sure how i feel about it. wondering if i’ve accomplished a subconscious lifetime dream. thank goodness i wasn’t featured for not wearing panties at the Assembly / for having 8 babies / for slashing toddlers at a daycare / for being ‘too real’. all of the above would suck as trends. am feeling a bit worried because now that i have been featured once, i’ve had a taste of trend fame. i want more.

i want to BE the superbowl. i want to BE the amy winehouse beehive. i want to BE the intriguing diagram that conveys how men think about nothing but sex and beer. i want to BE the ‘funniest complain letter in the world, ever’. i want to BE sneezing baby panda.

maybe i’ll just settle for blonde. life’s confusing enough as it is. speaking of confusing, have y’ulle seen the Cadbury’s Drumming Gorilla ad 2.0? it features 2 kids who move their eyebrows to the rhythm of the backing track, and presumably, the rhythm of their souls.

hmm. really makes me think. did y’ulle rush off to the bathroom right after you favourited this on your youtube to see if you could do that with your eyebrows? i can’t, in case you were wondering. did y’ulle rush out and buy (cadbury’s) chocolate right after you saw this ad? (i didn’t. only eat lindt even though i have to draw from my mortgage to pay for it, but i’d never compromise my personalbrand 4 money). maybe this ad is aimed at kids and we just don’t get it.

do you think this ad is exploiting childrens? you know how weird childrens can be – almost every children has some sort of strange nervous tick that their parents have to wean them off through expensive therapy / ritalin / mood stabilizers / beating the shit out of them / being alcoholic parents ‘to give the kid something real 2 worry about’. i’m not sure whether advertisers should be exploiting this insight into children and family dynamics. will someone report this to the ACA? the CIA? the AA? not sure what kind of help these 2 exploited young ‘uns need. maybe someone can sponsor a doll for them so they can point out where they were touched on their faces when this ad was made.

i’m also scared of what kind of repercussions this ad is going to have. what if popular clubs like The Assembly and Bassline and 88 start playing a beaty remix of this track, thereby encouraging drunk patrons to mimic these offensively naff eyebrow movements? what if squeeky balloons become the new rave whistles / glow sticks / lollipops / vuvuzelas? what if i never stop asking silly questions on my blog followed by forward-slash-separated-variables? sigh. it’s going to be a really tough one because eyebrows are a lot harder to print branding on than rave whistles / glow sticks / lollipops / vuvuzelas, and the balloon will eventually deflate and is only a ‘temporary solution’.

not sure how to finish this post. hey look. more pictures of me as goldilocks.

Just ate some hot porridge.

Just ate some hot porridge.

Bears tell great jokes.

Bears tell great jokes.