Category Archives: experiential

secret Levi’s Laser Show & a free pair of 501s

so a really cool thing happened last night. the boyfriend and i had heard there would be some sort of ‘happening’ on the corner of Long Street and Wale Street (Cape Town) at 8pm. so we braved the cold to go check it out. upon arrival we saw a small crowd of people clustered on the street corner. we waited around for about 15 minutes and then a laser projection appeared on the side of one of the buildings. the projection was of a graffiti artist, who appeared out of nowhere and started spraypainting the wall. at first it looked realistic, then the lasers started making all sorts of interesting shapes and effects on the words, which read: “Live Unbuttoned.” periodically the guy would disappear and reappear, bouncing over geometric shapes and doing Parkour-type jumping off the walls and roof of the building. then he would start his graffiti over again.

in the beginning were the words. and the words were ‘Live Unbuttoned.’

the artist starts playing with lights.

things get a little more interesting on the laser front.

jumping over laser shapes.

laser squiggles

missioning around with his materials

and this is where it gets interesting. suddenly, he’s no longer painting, but he’s playing on his mobile phone. next thing a number appears on the projection, and a word to SMS to the number. so we all frantically SMS, and receive a text back instructing us to find the ‘Live Unbuttoned’ truck, which is apparently parked nearby. we spot it in seconds and run across the road and bang on the door. a young guy asks me to show him the text message, and next thing i have a brand new pair of 501s in my hand. fantastic!

if you want to get your hands on a free pair of 501s, i’ve heard that there will be more laser shows in and around Cape Town. And Levi’s, if you’re reading this, please tell me why you didn’t throw any girls jeans into the mix? Because as rad and as cool as this stunt was, i can’t wear a guy’s cut, which makes it a bit of a let-down. How about something for us ladies?

cool stuff seen around

jesusbanana

we gave the jesus on our windowsill a regal banana jacket for easter.

iloveshit

stickers on the till in Idols store in Musgrave Centre, Durban. made by the shop assistants.

badges

badges in Idols, through the glass.

watermassage

you can get a water massage at OR Tambo airport, while fully clothed. pretty cool.

stylecoke

a Style-my-Coke booth at the Design Indaba. I got an I Love Jozi styled Coke.

macfaffi

the Mac store in Rosebank has used International Graffiti artist Faffi as inspiration for their new range, and decked out the store accordingly. it’s awesome – they’re even selling Faffi vinyl toys in store. very progressive for a main market cosmetics brand.

randomkindness

found this on a wall in one of our editor’s studios.

dirk

caught my brother’s first gig as the drummer in a band called The Wailing Jimi’s at Assembly a couple of Fridays ago.

birdmouth

a pretty piece of art i saw at a party. but blurred but hey.

macman

and this great blockmounted pic found in an old university computer lab. brilliant.

the matterbox: most interesting marketing idea i’ve seen in a while, and it’s not virtual

matter

the matterbox sends you a bunch of cool stuff from cool brands. best thing about it is it’s real, and it’s not junkmail. i’ve signed myself up for one. found via notcot. more about it on their fabulous site.

notes from my googlereader

i’ve only just got into google reader. and if i was completely honest i’d name this post ‘notes from my delicious’ but where googlereader wins is that i actually check it whereas i’m not great at checking my delicious network. we’re busy developing and changes our IT structures at work, and are in the process of building a social networking type system as a brief submission alternative to email for our grasses – very exciting but i won’t say too much just yet as we’re just about to test it. we’re also exploring getting our office onto a google server and synchronising our calendars etc etc so i’ve been playing around with google, and i’m pleasantly surprised.

anyhow googlereader pulls all your RSS feeds from your favourite sites into an email type format, which you can open while you’re logged into your email, so it’s a lot easier than trying to check all those sites again or even remember what they are. here’s what googlereader brought me this week:

oh the irony: a short article about beijing’s fakes market developing its own ‘Silk Street’ brand.

silicon valley insider talks about how perhaps people don’t value music enough to pay for it in any format, on an article on the slowing of digital music sales.

i’ve been talking to a lot of our clients about personal branding lately, and this company that you can hire to get photographers to follow you around as if you are famous is a great example of this trend manifested.

an article about how much of your positioning is in your price tag, especially if you sell wine.

a thought-provoking argument from the guardian about how facebook’s on a mission to take over the world. i mean, how much do we know about the company anyway? (not dissing, just saying)

and then on the topic, this speaks about the popularity of virtual or ‘concept’ products, and how consumers are as much into buying stories as they are things.

Johnnie Walker Red Label Party – 101 Hertzog Blvd

jason

couple

tummy

howard

stone

emma

bokkie