Okay. Every once in a while, I experience something that prompts me to ‘drop that stupid, irritating voice’ i use to write on my blog and ‘just get real’. The ghd Style Lounge – which i was privileged enough to attend on Friday evening – is one such brand activation which has prompted such drastic action. In all seriousness – “srsly y’all” – this event blew my mind. “O RLY?” i hear you say. “Howcome y’ulz?” I hear you say. I’ll attempt to do justice to the sheer delight that was having my makeup done by Benefit, my hair styled by 2 ghd Angels, then being styled by Accessorize and being given a remote control with which to shoot myself. Not in the foot, but on an infinity curve that had been set up, “just like a real-life photo shoot”. Oh my word. Oh my hat.
Firstly, the venue was just amazing. Roodebloem Studios in Woodstock, for those interested:
A magical wonderland.
You walked in, were greeted with a glass of Krone and a Vitamin Water, and then you went and waited with sumptuous snacks until a Benefit artist could start doing your makeup.
Sumptuous snacky treats.
Delicious product display.
More delicious product display.
Benefit's Beauty Bootcamp
The Result: Makeup by Benefit
Once you got your makeup did, you had a little more Krone before heading over to the Style Stations (see above) to have your hair done by 2 lovely ghd Angels. Since my hair is naturally straight, I asked for them to ‘get a l’il zany y’ulz’ and give me some curls and, most importantly, show me how to make curls with a ghd (Creation Mist, Hold Spray, Obedience cream and…go!). This really was revelatory to me – I had no idea you could curl with an iron. “Srsly y’ulz” – no idea.
A before photo: hair is still untouched.
Hair: a work in progress
No hair “After” pic yet because those were a part of the shoot we had on location, but I’ll upload them as soon as I get them. Once hair got did, we were taken in hand by a stylist who added a little something special to the look we were creating, to make us a little more ‘shoot ready’.
Getting styled. Glove love.
And then I was given the top 2 ghd products to suit my hair as recommended by one of the ghd Angels.
Miracle mist and obedience cream.
In the words of my blog:
“Srsly y’ulz – should I sue myself for not buying a GHD sooner?”
Check out all the pics from the other ghd Style Lounge activations here on facebook, or at the ghd Style Diary. PS. Benefit makeup can only be bought at Woolworths. Anyone looking to ‘treat me for xmas y’ulz’, hit me up with one of their fab products.
Posted in accessible premium, ambassadors, Cape Town, celebrity, cool products, experiential, fashion, my real life, purchase process
Tagged alex, benefit makeup, Cape Town, curling hair with iron, friday, ghd style lounge, my branded life, photoshoot, south africa
Lady Gaga continues to blow my mind. Here’s her latest video for song Paparazzi. And for those of you chasing fame (you know who you are) let this be a warning.
Posted in celebrity, cool stuff i like, fashion, music, popculture
Tagged celebrity culture, genius, history's greatest entertainer, indictment on fame, lady gaga, music video, my branded life, video for Paparazzi
i wish life was crazy, crazy, crazy.
I wish life was mad.
I wish life was about preparing oneself to dance.
Getting up in the morning would be easy if all you had to do was float on amidst cute little crocodiles and hot friends.
Life is nothing like that, but at least i have something crazy, mad and floaty to aspire to. At least I have purpose. Thank you Lacoste. See the full site here.
Posted in advertising, fashion, online
Tagged crazy, crocodile, dance, float, lacoste, lacoste red, mad, my branded life, new website, wish life was like an ad
thanks to @TalyaGoldberg for sending me a pic of what (winner of the Search for the Levi’s Photographer) Romi Stern’s shots for the winter campaign look like in the windows at V&A Waterfront.
I'll be sure to upload all of them when i'm back from Easter break.
if i was still doing tv ads i would probably be obsessing about how i can get wes anderson to direct one of my commercials. good thing i am now focusing on design and more through-the-line, experiental / real-life/ meaningful concepts, because i can imagine i would do a lot of lame things like get dressed up like Angelica Houston in Life Aquatic / Royal Tennenbaums and re-enact classic scenes from those movies just so i could fit getting all celebrity-director feverish into my 9-5. i would post lots of movies on youtube which no one but my colleagues and stalker ex boyfriend would view, while they cringed for me. anyway here is an ad starring brad pitt that wes directed.
Hello I am Wes Anderson. I directed classics you might have heard of such as A Life Aquatic, which was inspired by me drinking this glass of water. I also directed The Royal Tennenbaums. Plus I directed that quirky movie about 3 brothers who find themselves on a train in India. I forgot the name because I don't define myself by what i do but rather by who I am. I am confident and down-to-earth. I am sorry but i can't direct your fragrance commercial because it doesn't align with my personal brand, even though you wrote it for me. I guess I've changed. You've changed. Change is part of life. Sorry.
in other news, i spent an amazing day at the South African History Museum on Saturday. went and investigated all the fossils. learnt about where we come from. learnt about how we evolved from small 1-bit file sizes to full on 500 GB living breathing human hard drives. remembered how small we are in the greater scheme of things. i even met a really nice shark with whom i hit it off immediately. we might get lunch next week.
It's good to make friends with people who are different to you, so that you can learn about yourself through your differences.
this followed a most intense full-body massage i had at the Paris Spa right here below our offices at Wembley Square. a girl called Abigail took me for an Aromatherapy treatment, and managed to coax out via sheer force all the tension that’s been building in my shoulders for the past year or so. i came out feeling like i’d found god in the form of a plump and smiley masseuse with hair extensions. big thanks must go to my mum, who got me the massage as a christmas present.
I bumped into Kanye West on a blog this morning, and he told me he’s giving up rapping for fashion. says he just wants to do something normal, now that he is at the apex of his career / everybody’s career.
Kanye with this summer's new menswear pattern. Swirly vibes are the new pinstripe.
So i asked him what of that great idea i had where he could come be President of South Africanland. I pointed out that it would be pretty similar to being a rapper but he said he wasn’t sure if a seat in parliament would ‘bring it’ enough for him to feel motivated every day. sad news. got my hopes up. at least kanye has enough $ with which to bribe central st. martin’s. ask anyone who has any real talent and they’ll tell you they didn’t get accepted into central st. martin’s because their father doesn’t belong to the Old Boys Oxford St Martin’s Old English Money Lord Alumni. life’s tough when you’re just a nobody from southafricanland who didn’t make a ‘high art’ rap album to get you a foot in the fashion door.
one more week til holidays. i go off on friday and come back on monday 5 jan. i know if i was *really* committed to being a real blogger i would blog all the way through but i’ve already committed to a tan and a book and a swimming pool. plus the screen on my new Macbook pro-Pod Steve Jobs Worx is too glossy for the outdoors. and i’ll be damned if i sacrifice reasonable exchange rates on Horlicks in Africa and then not make use of the sunshine.
Only 4 more days, horsey. Just put one hoof in front of the other. Think of all the carrots and sugarlumps waiting for you at the end of this week.
Posted in advertising, Africa, arts and culture, Cape Town, celebrity, fashion, my real life, popculture
Tagged advertisement, aromatherapy, brad pitt, bribe, Cape Town, cellphone, centra st martin's, christmas, december, fashion, full body massage, gardens, getting wes anderson to direct commercial, holidays, horlicks, kanye west, leaving rapping, life aquatic, macbook pro, maxine, natural history museum, Paris Spa, planetarium, royal tennenbaum, shark, softbank, south africa, south african history museum, summer, wembley square, wes anderson