Category Archives: instant seed

if you’re young, make some noise

while there are a lot of companies out there hoping to capitalise on youth opinion, i was recently introduced to a company that manages to facilitate not only hearing opinions and dreams but making them into a reality, too. Youth Noise describes itself on their website thus:

“YN is a social networking site for people under the age of 27 who like to connect based on deeper interests than Paris Hilton’s wardrobe and want to get engaged within a cause. Find a cause, search for friends, and get involved. Want to free Tibet? Passionate about human rights?Whatever your cause, network it here.”

Under their causes tab is listed anything from Animal Rights to Arts and Media, to Economy to Business to Government to Poverty to ┬áReligion, to name but a few. You can also join existing youth projects, create a personalised profile, connect to government and gain access to registries of companies and sponsors who can help with your cause or dream. i think it’s an awesome idea, and wish there was a company like that in South Africa whose disillusioned youth so desperately need a voice.

South Africa presents a unique challenge, however, because mass market youth don’t have the kind of internet access something like Youth Noise. a mobile version of the site would be a prerequisite here. i can only imagine that everything that is wrong with South Africa crime, unemployment, poverty – will only be compounded as upcoming generations realise that as much as the word democracy gets thrown around here, they really don’t have a voice. what do you say, Youth Noise? are you ready for a challenge?

new IG Jozi office

and it’s this beautiful old house at 52 Bompas Street, Rosebank, near to Fournos bakery. we share it with an ad agency and a production company. very cool since it’s central but still has that working from home feeling, plus a big old oak tree and a pool.

igjozi

igjhb

i’ve been on detox

slippers

drinking a lot of this stuff.

waters
i like the 2 on the outside the most. the red one, not so much.

what you should be looking for in a brand ambassador (alcohol)

love to recruit him to our seeding program.