there are a lot of dodgy companies around that ask ‘consumers’ to come up with ways for companies to improve their products / services. usually these companies take these ideas and present them as their own and then give you 150 bucks and a few slices of pizza for your time. not ideabounty, which allows you to submit ideas in a closed system, and if your idea is used you get paid $2 500 (yes, that is a dollar sign). i’ve signed up. i’ll be answering my first brief once i’ve finished the golfing headlines i have to write.
Posted in consumer, consumer collaboration, cool stuff i like, creatives, innovation, NPD, online
Tagged better than instant grass, companies, consumer collaboration, consumer generated, idea bounty, idea workshops, international, make money, market research, no exploitation, south africa, submit good ideas
The call to entries for the Uniqlo T-shirt Grand Prix 2009 – ‘The Olympics of T-shirt Design’ – ends 21 September 2008. which means you have just under 2 months to get your most designy design to them. i know they are very keen for South African designers to get involved so don’t have that ‘I’m just a South African therefor I won’t win’ attitude. seriously, send your stuff through. you could be big in Japan. plus, the prize money is something stupid like R200 000. for a t-shirt. for real. this could be your lucky break.
T-shirt by SA designer Rikus Ferreira
Posted in consumer collaboration, creatives, design, micro marketing, NPD, online
Tagged blank t-shirts, buy, competition, designs, good quality, i surfed soweto, japan, mybrandedlife, online, rikus ferreira, screen printing, shirt, south africa, south african designers, t-shirt, threadless, train, uniqlo
okay, i might be a million years late here, but i have just been introduced to Addictlab by a reader. From what i can tell, Addictlab is another creative gathering, except it’s got a lot more purpose than some of the stuff that’s out there. one might compare it with a property like Pecha Kucha, except it does a lot more than showcase opinions via an aggrandised brainstorm.
it has 2 sides to it: a creative side and a business side.
if you’re a creative, you sign up and put your work and inspiration on the site. depending on the needs of the active projects, you will be called upon to brainstorm and work in a freelance capacity. if you’re a business looking for a creative solution, you browse through the work that’s been done and can use what you like as reference. you then brief addictlab, and they brief their creatives, and together you come up with a solution. the solution can be anything from a first-phase brainstorm to a fully executed ad campaign to a street squad who hit the town with stencils to the development of a new product entirely. it connects brands with young, creative people who offer a very real service: they engage with your brand and make it their own. Addictlab also offers research and insight services, which makes complete sense.
i would love to see how this works in South Africa, where it seems to be now open for business. i’m signing up as we speak. watch this space.
Posted in collaborations, consumer collaboration, cool stuff i like, innovation, NPD
Tagged addictlab, better than, brands, business, consumer collaboration, creative, creative industry, freelance, generate, graffiti, hive, hub, ideas, innovation, instant grass, logo, marketing, mybrandedlife, new product, pecha kucha, product, professional, service, south african, street, workshare, youth
we do some fantastic work with brands that want consumer input right from New Product Development stage through to marketing, and our latest project took Priscilla and I to Joburg, Pretoria and Durban. I love working on projects like these because it means getting to meet all the crazy cool people in our grass network, and actually spend time with them while still getting creative on some very forward thinking brands.
here’s one of our grasses at our Cape Town session:
and this is at Bean Bag Bohemia in Durban
i don’t have very many other photos because i was running the sessions but i’ll be getting more from our photographer.
Posted in Cape Town, collaborations, consumer, consumer collaboration, design, innovation, instant grass, johannesburg, NPD, packaging, people i work with, Pretoria, SA cool kids, youth
Tagged adidas neon, agency, alex, bean bag bohemia, brainstorm, Cape Town, colab, consumer collaboration, creative, durban, florida road, instant grass, joburg, mybrandedlife, new product development, paintings, Pretoria, priscilla, south africa
Creativity Online is like the Daily News for anyone who works in and around the ad industry. Filled with interesting snacks of marketing related info.
Stormhoek’s just won an award for doing some innovative marketing. This is their blog, which is good reading. It’ll make you relook how you approach your product’s positioning, and rightly so. Big up to these guys and the work they’ve done with Cerebra.
Mike Stopforth’s blog is always worth checking out, especially if you’re confused by the whole web 2.0 thing (what does that really mean? etc etc). Dig around here for some easily accessible information and case studies, in normal, non-tech speak. Super cool.
There’s been talk of RCRD LBL for a while now but it’s finally up and running. If you’re single and lame like me you’ll want to set aside a friday night – okay, a sunday afternoon – for this gem. For those genuinely interested in the music industry.
And then I’m still twittering. This program is something you’ll only get into digging once you bother to sign up and use it. But it’s making marketers all abuzz at the moment since the word ‘micro marketing’ came onto the scene.
And lastly, Superfuture is not new, but it keeps me coming back. You’ll see why.
Posted in arts and culture, branding, consumer, geek, innovation, internet, internet branding, NPD, online, popculture, technology, youth
Tagged advertising news, america, blog, cerebra, cool, creativity, creativity online, innovation, instant grass, internet, marketing, micro marketing, micro publishing, mike stopforth, mybrandedlife, new product development, NPD, online, resource, south african, stormhoek wines, technology, trends, twitter, USA, wesbites, youth