Category Archives: photography

The unboxing of my Lady Diana

Me, copywriter, iPhone owner, spoilt for photography choice

Me Love Lomo Lady Diana


Me Love Lady Diana so pretty in her plastic


Me Love Lady “never know what you’re going to get” Diana


Me Love Lady “unpacking it is part of the fun” Diana

Me Love you Lady Diana, me take you on holiday, take photos like this


If you want free Lady Diana, you go buy something at Hang Ten stores in December, you maybe win one (secret tip)

appy appy app time

More delightful iPhone discoveries. While feeling bummed about the price of Lomos and having to ‘collect them all’, I thought to search for Lomo in the App store and… tah dahr. Happy Times. Check out some from the aptly entitled Lomo App, and the Quad Cam App. Collect them all!

LC-A Normal on LOMO app

LC-A Normal on LOMO app

Quadcam love to the poster above my bed.

Quadcam love to the poster above my bed.

Quadcam love to Sarah in the lift

Quadcam love to Sarah in the lift

Apply Lomo filters to existing shots (this ones a polaroid)

Apply Lomo filters to existing shots (this one's a polaroid)

View from the top of  Wembley Square on LC-A Normal Lomo

View from the top of Wembley Square on LC-A Normal Lomo

What I’ve been working on.

I’ve had a few complaints in the last week that I’m not updating enough. Well, I’ve been busy with some very important work. Like such:

Taking advantage of the first beach-friendly days of the season.

Getting out my short-shorts and working out how to use my fish-eye lens with my iPhone.

Watching my boyfriend play with his dog.

Finding the right shade of red lipstick for my complexion.

Ambushing friends’ birthday photos with peace signs.

Taking photos of friends while they are mid-sentence.

Making my friends wear this gimmicky bird-purse on their arms.


And now you know. So quit whingeing and understand that some people have to work for a living, and that we are not all living the holiday.


Am I authentic enough?

Worried y’ulle. Posted a bunch of my Shake It ‘roids on Facebook and some cre8ive said I was ‘inauthentic’. Want 2 die. FML. What’s the point in living if I’m not ‘authentic’. Need 2 get on this ASAP. Been thinking of ways to ‘increase my levels of  authentic output’. Since Polaroid doesn’t make film any more, am considering taking the negatives of my MSWord copywriting documents to ORMS ‘to be scanned’. Heard scanning negs is quite authentic. What do y’ulle think? Should I ‘write short stories about being high with my Yashica & submit them to VICE mag’? Should I quit my job and ‘go work in Amsterdam’? Heard that’s also quite authentic, but maybe a bit faddy.* Maybe I’ll take a job in an ‘exotic country in the East’ and then just not deal with the authenticity overload and not be real enough to stick it out and ‘get over being authentic’ & come back to my ‘reality in suburban Cape Town’. Am kinda desperate 4 some cre8ive approval here so pls let me know what u think I should do before i ‘die from being inauthentic’. Peace y’ulz. Just need ur help. And affirmation. So insecure right now.

Please send any authenticity u can spare 2 alex@mybrandedlife.com

Please send any authenticity u can spare 2 alex@mybrandedlife.com

*Don’t know the difference between a Trend and a fad? no probs. Dr Dre will explain:

“I’m a trend, I set one every time I’m in
I go out and just come back full circle again
You a fad, that means you’re something that we already had
But once you’re gone, you don’t come back, too bad.”

– Dr Dre aka the ultimate ‘authentic cre8ive’

the $1,00 Polaroid

The Shake It app is the new love of my iPhone life. Srsly. Was happy with the iPhone. Was okay with its mediocre photos. But then I found Shake It, and now everything is different, especially since I’ve just come out of mourning the official death of Polaroid, having only had a Polaroid for 1 year and only taken 20 shots on one, ever. Think I might go eat a whole bunch of fast food to celebrate and ‘express my joy through junk food’. Maybe y’ulle can suggest a similarly edgy indulgence. Will maybe just go take photos of fast food. Who knows. Intros Shake It:

Rose Lover

Rose Lover

Lady Diana

Lady Diana

Dudebros

Dudebros

Dance Dance Dance

Dance Dance Dance

Balconic Romance

Balconic Romance

Through the Diana

Through the Diana

Precarious

Precarious

You can see more in my Flickr Set.


a nun in the window: a nice story

one night, last week, Rei and I went for sushi at Minato off Long Street with some friends. we ate sushi. we laughed. we ate crying rolls. we cried. we lolled at the evil signs on the door (“Forgot to book? Well we are full. HA HA HA.”). Then we all decided to find dessert and strolled off in the direction of the ice cream shop. While walking past the internet cafe, we spotted a nun in the window at a computer. I begged Rei to take a picture of this fascinating anomaly with his Lomo Diana F+ camera. We snuck around trying to get a good shot before we decided that asking her if we could take her picture would be easiest. We tapped her on the shoulder, and she turned out to be a man who was more than happy to have her photo taken. S/he pulled me onto her lap and squeezed my breasts as the flash went off. Turns out her name is Sister Mary James Costello and she does shows (click here to check out her geocities page – soooo retro). S/he added me on facebook there and then, and now we are facebook friends. What a nice story.

Sister Mary and Me. Like Marley and Me. Heartwarming.

Sister Mary and Me. Like Marley and Me. Heartwarming.


the disposable memory project


being a massive fan of taking photos (note how I don’t use the word photography, I’m anything but a photographer) I came  across this awesome project called the Disposable Memory Project. in their words:

we’re leaving disposable cameras around the world.
hopefully, people will pick them up, take a few photos and pass them on, eventually returning home – so we can tell their stories.

they have some amazing shots in their collection. i really love this because i have a few old disposables and undeveloped rolls of film lying around my apartment (and even one in my bag) which I have yet to develop, and I have no idea what’s on them – how exciting, digital does not compare. i’ll get at least one developed this week. anyway you can totally get involved yourself. here’s how.


cameraphernalia

my mom, bless her, brought me a bag filled with all my dad’s old Ricoh camera equipment on monday. Rei spent a good part of an evening cleaning it all up (dust and damp had all done some damage) and while the camera doesn’t seem to have survived, some of the lenses definitely have, including the fish-eye. and what do you know, it works with the digital. LOVE AND JOY>

Cameraphernalia

Cameraphernalia

Rei cleaning it all up.

Rei cleaning it all up.

Living room

Living room

Cant wait to play more, yulle. Gonna fish-eye EVERYTHING.

Can't wait to play more, y'ulle. Gonna fish-eye EVERYTHING.

poem about liking a brand of camera

i is copywriter

i is love Lomo camera because

Lomo let me be visually cleative

without having to dO

tOo MuCh

me love Lomo

Next me buy fish-eye lens Lomo

even though art director boyfriends scorns it

Art Directors – they love HOLGAS

‘panoramic’

‘subtle’

but still

me, copywriter,

love Lomo.

LomoLiciousLaLaLove

more to come later.


Levi’s® Photography Search: A Case Study in using social media

I know y’ulle think I’m a brainless advertising chick who does nothing but upload hot pics of herself onto flickr and rub her breasts against her the glass of her creative director’s office, but it’s not completely true. They keep me around because every now and again, I prove to be quite useful. I wouldn’t go so far as to say:

“I’m the number 1 creative in South Africa,” like Paul Warner from Metropolitan Republic said in the March 09 issue of GQ (true story).

But I am handy because I know my way around facebook, an invaluable skill that has come in handy while we’ve been running a competition called The Search for the Levi’s® Photographer off onesmallseed.net, and it’s proved to be an insightful exercise in using social media to reach the right consumers.

The competition went live at the beginning of December 2008, and it was a call to South African photographers to come up with and submit their unique vision conveyed through a photographic treatment that would give the Levi Strauss brand a distinctive and relevant look. It came about because we were aware of the wealth of talent out there amongst local creatives, and we wanted to see whether we could discover someone fresh and inspiring to bring something special to the brand.

We got an amazing response – a total of 60 photographers shot and submitted images to be considered. We narrowed the entries down to a shortlist of 12 photographers, out of whom Capetonian Romi Stern was chosen as the winner.You can see the official winning announcement and the shortlisted photographers here.

The Search for the Levi’s® Photographer has been my (and King James’s) first big(ish) project using social media as the primary platform for communication and interaction with consumers, and it worked really well because onesmallseed.net is a creative community, therefore it was a natural place for us to reach photographers. We were able to interact with entrants and answer questions real-time, and tailor our interactions with them based on the feedback they gave us.

We did experience some glitches
– an auto-brief malfunction, and we completely underestimated the number of entries we’d get, so on the weekend of the competition deadline our mailbox was bouncing back entries and stressing out some very passionate photographers, but we managed to solve it in the end.

Needless to say, we are extremely chuffed with how it turned out, and we’re looking super forward to working with Romi this year.

bad blogger. bad bad.

i know. not blogging enough. because there’s a lot on my desk at the moment that isn’t just rad happy times to blog about. will get back to normal soon, i promise. i did get round to spending a lot of time scanning in photos i found in my drawer. the yellow ones were taken with a Lomolito Yellow Flash. the square ones are my dearest Polaroid, and the rest were taken by my parents and grandparents, so i’m not too sure. i scanned them in to get on top of my film photos since I just got myself a Lomo Cyber Sampler which i’m snapping with at the moment and it’s all in aid of a scanning backlog. enjoy.

My birthday party 2007

My birthday party 2007

My birthday 2007

My birthday 2007

My birthday 2007

My birthday 2007

My birthday 2007

My birthday 2007

Playing with the Polaroid.

Playing with the Polaroid.

Polaroid fun (photo taken by Rei)

Polaroid fun (photo taken by Rei)

Jean and me on the Johnnie Walker Bus at the Loerie Awards 2007

Jean and me on the Johnnie Walker Bus at the Loerie Awards 2007

King James balcony 2007, taken by Sue Stewart

King James balcony 2007, taken by Sue Stewart

Mom and me, taken by my dad, 1980s

Mom and me, taken by my dad, 1980s

My mom and her sister, Joburg, 1950s

My mom and her sister, Joburg, 1950s

why people don’t get much done in Cape Town

exulting

ctsuburb

ctview

mountview

seen around town

matrics

snaps

portraits

128

view

gnom

where the cool kids are: south africa

a local version of lastnight’sparty, introducing we-are-awesome.com. flipping rad, ek se.

nuflex1

nuflex2

nufl3

street