Category Archives: promotions

Happy Valentine’s Day y’ulle.

Hope you all had a good day on Saturday. Hope your boyfriend / girlfriend / sympathetic parent bought you something red, shiney and heart-shaped. You can be sure they got it free in the queue at Woolworths when they were doing groceries on their WW card because times are hard.

I had a good V-day. Managed to score 2 free heart choccies from Woolies. Managed to score a dining room table and a knife set. Nothing like a knife set for V-day.

Cut out this template with a knife and create your very own V-day promo at home. Your BF / BFF will think you are a premium retailer with a future.

Cut out this template with a knife and create your very own V-day promo at home. Your BF / BFF will think you have official ties to a premium retailer.

Just want to say thanks to Virgin Active for hanging cut-out paper hearts in their foyer. It definitely made me feel all loved-up coming to gym and walking under some cut-out paper hearts on my way to the change room. They were even cut out by hand, which made me think warm thoughts about off-duty personal trainers sitting in the staff lounge, cutting hearts out of red, pink and white paper, not even noticing the smell of foot in the furniture because they are so used to it. ❤ personal trainers.

Make.Your.Own.Ambient.V-day.Media.

Make.Your.Own.Ambient.V-day.Media.

Also want to say thanks to glomobi for offering me a pink dancing bear that I can ‘order’ via SMS and send to my loved one(s) / personal trainer. Just can’t get enough of cute animated vibes speaking in a helium voice on my cellphone. Cute animated helium vibes is the new coal. Gonna stop before I get all nostalgic about ‘a simpler time’.

Also want to thank the big 3  Mass Market LSM 4 – 8 major retailers (Louis Vuitton, Guess and Gucci) for sending me Valentine’s messages, and notifying me of the various specials, promos and great deals available in store today. Not sure if I would be this content with my current life choices had I not picked up a new handbag as a Gift With Purchase (GWP) when I bought another 75ml tube of 8-hour cream that I don’t use. ❤ being in an economic boom while rest of earth is in a recession.

Make.Your.Own.V-day.Tactical.Media.Blitz.

Make.Your.Own.V-day.Tactical.Media.Blitz.

Did y’ulle manage to get any good deals on cosmetics / cool GWPs / experience any lovey ambient media / get free heart chocolates NOT made from cooking chocolate / flyers for Valentine’s Day tyre specials on your windscreen this V-day? MSG me with details, can’t wait to trade stories / choccies.

happarently: pop-up rumours

word is there’s a sneaker / skate pop- up store stocking cr8tive recreation goods on the corner of loop and bloem streets in cape town CBD. i’ve long been a fan of CR but i haven’t seen any stock in SA that I’m thrilled with. maybe these guys have better luck. the store’s only gonna be there for 60 days so don’t dilly dally too la la long.

Mmm CR goodness.

Mmm CR goodness.

the old ‘make a giant shoe’ trick. works every time.

it’s summer, which means it’s summer promo season, and i thought i’d share with you the first of the promos to catch my eye. we headed over to the neighbourgoods market on saturday at the old biscuit mill and parked right outside, blocking the entrance was this enormous high-heeled shoe.

Frightening. Makes you reconsider your priorities.

Frightening. Makes you reconsider your priorities.

i switched into consumer drive and made sure to get a side-angle shot, too. i pondered, what could this giant shoe mean? i am intrigued? and then i spotted the naughty devil ladybug logo and clicked that it was brutal fruit.

Just as big from the side. Nice, um, Comic San Serif. And whats that funny thing wrapped around its heel?

Just as big from the side. Nice, um, Comic San Serif. And what's that funny thing wrapped around its heel?

so i smsed the number. i got sent back a URL, and i opened it. i then got a bunch of pretty neon colourful messages saying things like ‘Do you want in’ and ‘Full colour is the new black’. There was some mention about some fashion parties, and then i figured i’d download some wallpaper to try and plug the emotional void in my life.

another elite branded secret society to make me feel special and valued.

Just what i need: another elite branded secret society to make me feel special and valued.

Wallpaper. This is on my phone, filling the void my iPhone left when i dropped it off the balcony of my house on Clifton 3rd.

Wallpaper. This is on my phone, filling the void my iPhone left when i dropped it off the balcony of my house on Clifton 3rd.

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Do you ever get the Fear Of Missing Out when it comes to summer promos? Summer is such a happy, bright, branded time. Sometimes i worry about getting to Clifton 3rd later than 12 because all the best summer promo giveaways might be gone by then. I’m not sure i’d be okay with summer if i didn’t get my free Cell C frisbee or my free Nivea Suntan Lotion sample that i can put in my free summer beach bag that i got free with December’s Glamour mag. I look forward to hitting the beach wearing the same free sunglasses i bought in the Elle magazine that every second girl on the beach bought. These branded freebies make me feel like i have a place, like i have a home. they make me feel a part of something bigger than myself.

Summer is not just about sunshine and swimming in the sea. Summer is about getting as much free stuff as you can from brands that save their whole BTL budget for this time of year. I resolve to make the most of this up-and-coming summer.

I WILL NOT languish by my pool when i could be reaching out to promo girls with zinc on their noses and accepting offers of sun lotion squirts by promo boys.

I WILL NOT set foot in a mall or anywhere else that requires me to pay for iced tea, suntan lotion, self-tan, moisturises, air time, lip balm or deodorant, all of which fall under the summer freebie category.

I WILL put on an accessible, happy expression that attracts promo ambassadors towards me.

I WILL pretend that i smoke when the Camel reps offer everyone on the beach free tickets to the Camel Summer Experience 3.0

I WILL roll down my window when pretty young people wave flyers at me while i’m waiting at the traffic lights, and i WILL take what they have to offer.

I WILL take their shiney flyers with attached samples and press them to my face and inhale their plastickey, gloss-printed goodness.

I WILL wipe branded fake tattoos onto pertinent parts of my body that i find at the bottom of assorted summer promo goodie packs.

And I WILL drink the free flavoured fizzy water that the Aquarelle Girls give me, even though it’s slightly warm and there’s sand in the cap.

I WILL BUY SUMMER 2008. And it will be awesome.

getting in touch with my inner predator part 2: suggestions for branded christmas giveaways

not all squid are predators but when i think about squids i always think about the giant ones. therefore all squids are predators in my mind. anyway christmas is coming – bet the shops already told you – so i’ll be starting a list of ‘gift hints’ on mybrandedlife which will both have some sort of branding context and will also serve as handy reference for when you are shopping for me. if you are shopping for me. if you care. i’m adding this squid hat to my list:

Dignified. Works with skinny jeans and peep toes. Maybe a bright summar pinafore. Gives me Amy Winehouse cool with the fear of what her hair smells like.

Dignified. Works with skinny jeans and peep toes. Maybe a bright summer pinafore. Gives me Amy Winehouse cool with the fear of what her hair smells like.

also this shark hat will do really nicely:

A retro tilt will give my usually tomboy-ish style of dressing a dash of retro dandy glam. Or so my fashion school friends tell me.

A retro tilt will give my usually tomboy-ish style of dressing a dash of retro dandy glam. Or so my fashion school friends tell me.

Brands are always on the lookout for items they can put their logo on and give out at club promotions / product festivals / general giveaways. I would love to receive either of these as a branded giveaway, and I know I am not alone. Compare another branded key ring / lanyard / peak cap / t-shirt to a squid / shark hat. Logos I can imagine appearing on these fashion feats are:

–  Heineken

Savanna

–  Mini Cooper (imagine getting a squid hat free with your car purchase? I could die happy)

– Woolworths under Woolworths Sea Predators Original Label (it doesn’t exist but i am making suggestions here)

– The Young Designers Emporium Hats Originalz Line (also To Be Seen in the Future)

What if the World

Something Fishy should have loads of these in their restaurant franchises, and whenever you order the Calamari and Fries you get the Squid Hat. If you order the combo dish you get the Shark Hat because it makes you the ultimate predator.

I could be here all afternoon…