Category Archives: SA cool kids

Am i a freaking MILLENIAL?

Y’ulz, am worried. have worked soooooo hard to ‘not fit in a box’ or be ‘easily segmented’ but according 2 this l’il jazzy slideshow there ‘are loads of me out there’, ‘not fitting in2 boxes’. Have also been ‘made aware’ of some ‘nifty trix’ i have yet 2 emply, 4 eg. ‘having a show at my house’ instead of ‘seeing a band’, and ‘making my own fun’. Are y’alls aware of this? Have y’alls been aware of this ‘the whole time’? Why did no1 tell me? Is ‘the joke on me’?

Want 2 die. Fuck my life.

(thanks 4 enlightening me, sethbro.)
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Tried my best. Over 2 y’ulz.


Y’ulz, all my life
Tried so hard ‘2 be spesh’
So scared of goin’ through this life
With a ‘fake moleskine from clicks’
Decided to ‘take this shot at my future’
And try out
4 da ‘National Cre8ive Team’ (via Design Indaba Supastars)



Y’ulz, all my life
Tried so hard ‘2 be different’
Stuck lots of ‘zany images from fffffound’ on my walls
Wrote lots of ‘zany cre8ive ideas’ on my hands (2 look busy while ‘on the internet’)
Updated my fbook with ‘ambiguous truths that might be about u’
Sang along 2 MGMT / Peter Bjorn & Jbro (even tweeted some lyrics)



Y’ulz
Tried so hard 2 ‘do my cre8ive bros proud’
Smoked cigarettes ‘til my gums bleed tar’
Drank alcohol ‘til I pissed premium beer’
Did lines ‘til my antidepressants didn’t work’
Even ‘talked bout digital being da future’ late in2 the nite with my Cre8ive Director y’ulz



Y’ulz
Tried so hard 2 ‘differentiate my Personal Brand’
Even ‘wrote all over my shoes’ (via customisation)
Zaned 2 the max and ‘Wore Converse with a dress’
Even ‘slept with all my guy friends’ once (via being a slag)
So I could be ‘truly cre8ive’



Is over to y’ulz now
Can do no more (‘cept encourage y’all 2 ‘clear ur cache’ so y’alls can ‘rig my vote’)
S’all up 2 you now
My crea8ive bros
Click on this link 2 ‘show me some 5 star luvin’
Maybe my dream will ‘cum true’
And I can stop ‘chasing the Loerie’
Maybe y’ulz
Maybe. Tried my best.

*******************************************************

If y’ulz would like 2 see me representin’ on the ‘National Cre8ive Team’, please click here and rate my entry (below) with 5 Stars. Then clear your cache & do it again. Ta bros.

Y’ulz can rest assured that if i make it onto the ‘National Cre8ive Team’ I will make sure biscuits are compulsory in ALL cre8ive briefings & will insist that all Client Service ppl ‘wear a bell around their necks’ so we ‘know they are coming’.

I just wanna be awesome y’ulz.

Y’ulz, I so bad wanna be awesome.
I just want ppl 2 look at me & think “wish I was that sisbro”.
Just want ppl 2 covet my Opel Corsa that now looks like a ‘real car’ (via all cars looking like the Peugot 206)
Just want ppl 2 look at my real leather hand / manbag and think ‘wow that’s a bro who srsly knows their quality shiz, must stop buying Mr Pricebro’
Just want ppl 2 know that I buy Country Road when they finger the thick seams & say “but who BUYS this stuff?!”
So bad just wanna be awesome.



Y’ulz, I so bad just wanna be awesome.
Gonna get super tight jeans that “cre8 a camel-toe ambience” & wear them in front of my chubby sister,
See how she likes ‘getting the brains in the family’ now
Gonna move into a house with “all my best guy friends” (via being a guys’-girl / the village indie bicycle)
Gonna sleep with them all (via parental divorce-issues), even though all of them have girlfriends, some of whom are my best friends forever y’all! (via going 2 film school 2 getha)
Gonna sleep with them all and ‘be besties & climb lions head on adventures!’ with them all
So bad just wanna be awesome y’all!



Y’ulz, I am fucking desperate 2 be awesome.
Gonna make peace signs while I do cheap coke off the toilets at Assembly while taking a self-portrait profile shot 4 my blog
Gonna wear empty-lensed paedo-glasses 2 ‘invoke the nerd look’ (via looking like a tard)
Gonna wear an Indian head-dress minus feathers 2 ‘give them something 2 talk about’ (via yawning) so my head looks like a phimosis-victim (via Google it)
Gonna take a non-paying job in a crap magazine that had street-cred in 1994 (via articles on drugs via back then ppl not knowing that drinking / taking drugs / being ‘reckless with your body’ makes you ‘lose ur looks’)
So fucking desperate 2 be awesome!
Y’ulz!



Y’ulz, basically, I would do anything 2 be awesome.
Gonna housesit my bestie’s house & ‘trash the place’ (how awesome? Bro…)
Gonna ‘get pregnant’ with my b/f’s babybro & then ‘lose the baby’ on a coke binge
So I can be “hot pregnant chick” minus “all that baby admin”
Y’ulz, gonna “turn down paying design jobs” 4 “jobs that are awesome” (via getting free entrance 2 clubs where the band whose flyer I designed is playing at)
Y’ulz, I’m gonna be awesome.
Can’t wait!
Y’alls!

Psychographic Profile: I am a 26-year old hipster

I am a 26-year old hipster
And just admitting that kills me.
My BFF ( we have matching gun tats) says I can pass for 24,
And if i get pissed enough to do a line & be a douche,
I can pass for 18,
Which is good enough for me,
Even though I have wrinkles around my eyes and mouth
From all the YSLs I smoked
To help me deal with my smoking hangover
After last night’s party at Assembly (yeah! whoo hoo! partay!)
(check me in those pics in weareawesome yeah i look f-ing cool bro, “if i say so myself”)

I am a 26-year old hipster
Just wish I could have been 25 for like 1 more month
Then Discovery wouldn’t have forced me 2 “take out my own hospital plan”
(“who can afford real med aid on my salary”)
Don’t even “earn a salary” (fuck that shit! still living off the money i saved as a ski instructor)
I’m my own agent, “fuck the man”
Got my own cre8ive street art flyer poster ideation band lab t-shirt co
Plus that awesome gig at the sneaker store (gets me such great exposure bro)
And my freelance illustration vibe
(Can always wait tables at Royale if everything fucks out)

I am a 26-year old hipster
And i just started getting these mouth ulcers (WTF???!1!)
Hope it’s not from that ‘Lebanese chick in the photos
Or one of her friends
(Can’t remember if I’ve done them or not, probably, I’ll do anything PS “fuck condoms, I’m white bro”)
SHould prob quit smoking
Just “can’t be arsed” and “I like smoking”
Plus my bitch mom keeps going on about my weed plants
Wish she’d “get off out of my case” and stop waking me up when she goes 2 work
doesn’t she get that I don’t WANT 2 work?
doesn’t she KNOW how shit cocaine makes you feel the next day?
Stupid bitch.
Gonna ‘have a nervous breakdown’ so she feels guilty bout shouting at me
“Just let me use your house like a hotel and STFU bitch!”
Garsh. I’ve “fucking had it”.

I am a 26-year old hipster
And no longer 25 (and therefore “youth”)
Kind of scared I am “over the hill”
Put on my skinny jeans and they were “more tight than usual” this morning
Made my peen “look small & all squashed 2 the side”
Hope my metabolism doesn’t “fail me now”
Might have 2 switch from coke 2 speed 2 lose the love handles
Maybe Stop smoking weed, those muchies are “killer”
Thinking of going back 2 Varsity College 2 “finish my IT degree” (lame!)
Just in case, you know, my mom dies & “leaves all her money 2 my super smart bitch sister”
Like I’d ever “work in IT”
Am meant for bigger things y’all
Hate my bitch mom and my sister

I am a 26-year old hipster
Wish this mouth f-ing ulcer would go away
Would see a doctor but was planning on spending that money on drinks specials at Assembly tonight
Gonna smoke a cigarette, doodle in my moleskin and think about it.
Maybe update my status in a way that “makes ppl worry” before i go back 2 bed.

Garsh.


Close encounters with the TBG while brainstorming

See kids? THIS is what can happen if you get into advertising. You work late nights without being paid overtime. You present endless options on ideas, and they all get bombed for whatever reason. You get harangued for being on the internet ‘when you should be working’. You mooch around Wembley Square for hours on end, “brainstorming”.  And then the TBG walks in, and makes it all worthwhile.

And suddenly everything is wonderful.

And suddenly everything is wonderful.

Read more about similarly inspiring encounters with TBG here.

From the Couch Episode 176

Check out this banging video of us 27 Dinner bros riding dirty in our Limo (if you’re wondering when I’m going to stop ‘going on about this’, it won’t be any time soon). Filmed by Marc and Dave, the boys at From The Couch, a very funny online talk show on all things 2.0, it’s worth checking our the rest of their site for their amiable banter and good happy Hout Bay times. I have a good story to tell about Marc. We once had a ‘twitter fight’ over whether Follow Friday sucked or not (it sucks). He #FFed me just to annoy me. I told him to do it one more time ‘at his Perel’ (his surname is Perel). Then he #FFed me again, so I twitter punched him, and then we both called for peace and that was that.

27 Dinners

27 Dinners was supremely legendary. First up was our pimp-assed limo trip around the peninsula, which was a little like being on the Starship Enterprise.

Warp speed ON!

Warp speed ON!

There was champagne everywhere.

A little champagne before the show.

Mirrors and LCDs everywhere.

Mirrors and LCDs everywhere.

The boys from From The Couch, and Matt Buckland and his lady on the left

The boys from From The Couch, and Matt Buckland on the left

The view from the window as the sun went down

The view from the window as the sun went down

Arrival at Bombay Bicycle Club (the 7-Eleven makes this pic so special)

Arrival at Bombay Bicycle Club (the 7-Eleven makes this pic so special)

Red carpet paparazzi razzle dazzle

Red carpet paparazzi razzle dazzle

One of my fav LBDs - Woolworths Studio W, ladies.

One of my fav LBDs - Woolworths Studio W, ladies.

Presenting Steri Stumpie work.

Presenting Steri Stumpie work.

Getting a T-shirt thanks to RSA web.

Getting a T-shirt thanks to RSA web (click for more)

Some chill time.

Some chill time.

Onto the minor details, I gave a talk that contextualised the Steri Stumpie work we’ve been doing. I tried to show the geeks just what goes into a good messaging campaign, and how social media can be used to enhance and drive home the message, rather than social media being the idea. Sounds very complex but is basically the exact opposite of ‘The Medium is the Message’ (sorry McLuhan), which was really just some catchy l’il viral mnemonic that spread around when tactical had just exploded onto the scene. Must  say congrats to Dave and Chris for organising a supremely awesome 27 Dinners. It rocked. PS. Red carpet photos courtesy of Brandon Golding.