Posted in advertising, alcohol, Cape Town, The Loerie Awards
Tagged camps bay, Cape Town, ignite, loerie awards 2009, models, mybranded life, psychographic profile, velocity party
Uh-oh yulz. Is Loerie Awards in less than a month. In dire panic mode. Don’t have a dress. Don’t even have a designer to dress me yet. Am up a shitty cove with a creaky paddleboat in a stormdrain. Haven’t even started thinking about possible sponsored alcoholic beverage of choice for the night.
Just want people to see me as feminine yet casually cool, too.
So much to worry about. So much to organise. Need to slip pair of Nike soles into my 9-West Choo-fakes so I can ‘go 4 miles if u kno wot I mean’. Need to organise small bag of miscellaneous white powder so can appear ‘authentically wasted’ if pulled over by the police. Must line-up strategic opportunities to be photographed ‘pushing cleavage’ / ‘getting spanked by male bosses while making an O with my mouth’ / in classic ‘whoo-hoo’ pose plus devil-horn hand-signals.
We are having sooooo much fun! It's the Loeries! Partay!
Must make sure iPhone is charged so can take repetitive photos of me and my 5-person ad clique over and over with an arty LOMOHOLGA filter that I can desaturate after and clog up everyone’s newsfeeds on facebook with. Must think of a zanier and louder Loerie Gimmick than a vuvuzela so Jupiter doesn’t have the crazy-spirit-monopoly at the actual event (miss u Jupiter).
Getting ready to party.
Getting our party on at the awards. What a blast!
Doing the SIngle LAdies dance at 3am! Don't tell my mommy!
We are like sooooo wasted in this pic! Can't remember having it taken!
Mmmm eggs yes please! Might as well keep on drinking!
Does anyone know where I can buy fake vomit 2 smear on my halter-neck top so my industry peers can ‘take me srsly’? Would make myself puke but kind of ‘worried about my teeth’.
Posted in advertising, Cape Town, creatives, The Loerie Awards
Tagged advertising industry, Cape Town, cocaine, dancing shoes, drinking, drugs, my branded life, party planning, party time, pre-loeries, south africa, the loerie awards 2009
Photo thanks to @5starRich (click)
a) I am ‘wild at heart’, even though I scorn drinkers
b) I love Cheetahs
c) I have a vicious personal brand (via my mom’s old hip-hop dancing costume)
d) I am both fierce and vulnerable (by way of cheetah face and bunny ears and deer-in-deadlight face)
e) I am affiliated with Green organisations such as WWF and therefore a conscious individual
f) I Am Awesome ( would only be authentic if it had a we-are-awesome watermark on it tho)
g) I don’t fuck around when I tweet that I’m wearing a top with a giant cheetah’s face on it to my birthday dinner
h) Even though I work in advertising I am still connected to nature via inferrence
i) Infurrance is a more appropriate word
j) Fur is in again
k) Obama’s campaign will win the Grand Prix at this year’s Loeries so don’t even bother getting your hopes up
l) I am listening for the banana phone
m) everyone needs a bosom for a pillow
n) mine’s on the 45
Posted in handmade, parties, personal branding, SA "street", The Loerie Awards
Tagged 5 star rich, 80s, birthday, cheetah girl, fierce, glitter, modern dancing, my branded life, richard martin, top, vulnerable
It must be tough being a client because if you’re with a cool agency, you’re likely to be bombarded with great ideas. i’m talking snowstorm here – ‘great ideas to the left of me, brilliant ideas to the right, here i am, stuck in the middle with you.’
“if i were a client /even just 4 a day / i’d roll out of bed in the morning / and put on what i wanted and go” – Beyonce “Just-Another-Art-Director-Who-Wishes-She-Was-A-Popstar” Knowles
so after lots of thought, i have been collecting methods to make approval of ideas easier for clients. most of these methods have been tried and tested, although some of them are based purely on assumption and some are complete bullshit that I have fabricated to help me ‘deal with reality’. I will be releasing “The Client Special – How To Approve A Great Idea’ on a weekly basis, almost like a ‘Magazine Show Blog Post’ aimed at creatives who aspire to eventually cross into Mordor and ultimately end up as brand managers.
It’s also for clients who need guidance when it comes to choosing from a whole lot of great ideas, with maybe some crap ideas mixed in there.
Pls note I cannot be held responsible for any bad advertising, tho will gladly take credit when you win at OneGoldShowPencilEagleLoerie Awards.
******************************GET READY YO**********************************************
Ad Approval Method #1: What does your cat think?
We all know that asking your kid / husband / wife / gran what they think of a campaign idea is a no-no, because of the dreaded ‘Sample of 1’ rule. But asking your cat is totally different. Cats are more intuitive. They are very picky, unlike your husband. The best way to ask your cat’s advice is to lay all the printouts from the agency all over the floor, and leave the room for a bit. Come back in 15 minutes and see which one the cat has decided to sleep on. That’s the idea that’s going to turn your business around.
(One of those solutions that seems so obvious in retrospect, right?)
Hey y’ulle. Been thinking and have decided am not going to nomin8 myself in the SA Blog Eagle Lion Pencil Prix Awards this year. Just feel like before we know it, we’ll all be blogging for awards and writing ‘scam posts’ just so we can get little buttons for the side of the page. Feel like I want to stay true to what my blog is really about: posting pix of myself where I look really hot, then writing about how ugly I feel, so lots of ppl email me and tell me that I’m rly hot. Kidding. Feel like I want to stay true to living my brand and searching for my consumer promise. Not really sure winning awards etc etc will do much for my positioning as ‘the blog for the marketing savvy marketer’ / ‘The number 1 creative BLOG in South Africa’. Feel like I’ll be feeding myself my own words on a hat to cut off my foot and shoot myself in the face.
“The truth isn’t the truth until people believe you / and they can’t believe you if they don’t know what you’re saying / and they can’t know what you’re saying if they don’t listen to you / and they won’t listen to you if you’re not interesting / and you won’t be interesting unless you say things imaginatively / originally / freshly.” – Bill Bernbach, the Dis Be Advertising Album, 1965
The 'Dis B Advertising' Album Artwork, 1965 (re-release 1985)
Not rly going for this ‘winner!’ vibe or this ‘top blogger in the world of cape town / twitter’ vibe. Feel like making this whole thing competitive takes the fun out of it. So just wanted to tell y’ulle NOT to vote for me here. If you don’t vote for me here, then y’ulle will all be the winners. Together, we will be simply sharing our experiences in advertising to ultimately deliver a better product.
My Homie: Bill BB
“Our job is to sell our clients’ merchandise… not ourselves / Our job is to kill the cleverness that makes us shine instead of the product / Our job is to simplify / to tear away the unrelated / to pluck out the weeds that are smothering the product message.” Bill Bernbach, the Pop Yo Logo On Dis Bitch album, 1973
Am having a good feeling about this. Feeling focused, like I know who I am again. Still need a Loeries gimmick though. Should I dress up like Bill Bernbach? Will Bill Bernbach be recognisable as a costume when they interview me on Top Billing about my Grand Loerie Eagle Pencil Prix Award? Will pics of me dressed like Bill Bernbach get me more hits on my blog?
Love ya Bill.
Being a copywriter is something complex y’ulle. Sometimes wish I’d studied Business Science and worked at Goldman Sachs with my ugly English boyfriend/bloke in London, getting wasted in pubs, ‘singing the song thinking this is the life”.
Posted in advertising, online, South African Blog Awards, The Loerie Awards
Tagged advertising blog, advertising greats, awards shows, being a copywriter, bill bernbach, consumer promise, farce, loerie awards, marketing blog, my branded life, personal branding, SA blog awards, scam, south african blogger awards, voting open