Category Archives: trends

am i over ‘being creative’?

hey y’ulz. have you ever felt like ‘being creative is not emotionally profitable’? am having one of those days. kind of feel like being creative is ‘highly overrated’ and that i would probz be happier if i was ‘just rich’. feel like if i ran myself like a business i’d have retrenched the EMOTIONS and the CREATIVE depts a long time ago due lack of costs recovered. in order to help make up my mind have done a list of pros & cons:

what life is like as a creative:

Cant separate my emotions from my work yulz :(

Can't separate my emotions from my work y'ulz 😦

– u are filled with ’emotions’ that make you ‘attached 2 ur work’ (i.e. when ppl fuck up your work you cry. a lot. sometimes u have sex with strangers 2 make it better).

– u are dependent on ppl who ‘get you’ for food (srsly – if no one ‘gets u’ you have to do drastic shit like ‘cut off your ear’ or ‘start a blog’ or ‘be in client service’)

Who am I? TELL ME.

Who am I? TELL ME.

– u have people telling you what to do / that you have ‘crossed the line’ / that you need to make our work ‘more accessible’ / what you are not allowed to do (be awesome)

I hate the man. I am the man. I hate the man.

I hate the man. I am the man. I hate the man.

– u have great style but no money to by great clothes 2 reflect your style

– ppl at Caprice think u are weird (h8 you coz you are ‘different’)

Hey can you lend me R50 for a taxi home? My money fell out of my home-made wallet i bought off etsy - soz.

Hey can you lend me R50 for a taxi home? My money fell out of my home-made wallet i bought off etsy - soz.

– the bank (Standard Bank) won’t insure you against retrenchment

– ur kids will be obese because of their anger at your substance abuse problem.

My mom is amazing. I love and respect her. Hey you wanna get McDs?

My mom is amazing. I love and respect her. Hey you wanna get McD's?

what life is like when u are RICH:

nobody argues with u even if you are an obese kid who has crossed the line

My mom is my role model.

My mom is my role model.

– nobody tells u what 2 do because you can ‘buy and sell them’

Go on. Fire me.

Go on. Fire me.

– if you cry you can pay for an operation that stops your tearducts working & pills that will stop u from feeling (via ‘therapy’)

– u can force yourself on ppl & even if you are a douche they will like u anyway because you buy them patron at Caprice which u own

– u have no style but ppl copy u anyways because ‘you are rich & obviously right’

– your bank sends you Charlie’s cake on ur birthday & grants u a lipo loan all in same day

– everything is totally awesome

Loves it!

Loves it!

you can do whatever you want all the time

NOT a creative.

NOT a creative.

What do y’ulz think? Has ‘being a creative’ dated badly? Are creatives ‘the new bottom feeders’? Should I do nightcourses in accounting & ‘finally have some form of control over my life’? Is ‘being rich’ the true definition of creativity (via being able to do whatever you want whenever you want)? Have some srs thinking to do.


Advertisements

Has my blog reached its ‘tipping point’?

Hey y’alz. Read this new age book with crazy ideas in it the other day called The Tipping Paint. Bought it coz I thought I’d learn how to ‘apply PVA properly’ but turns out there’s a typo on the cover and its actually about how trends & shiz hit the mainstream.

Reading it made me think about my blog. I thought some sad thoughts. When I first started this blog I was inspired to ‘sing for the king and queen in the coat I borrowed 4rm James Dean’, but now I’m kind of over it. Now that it’s popular and ppl actually like it I kind of don’t know what the point is anymore?

Wish theyd covered this in LifeSkills class. Can someone tell LifeSkills to get on twitter?

Wish they'd covered this in LifeSkills class. Can someone tell LifeSkills to 'get on twitter'?

Why am I writing here?
Why do my blog posts exist?
What product am I selling?
Am I about to become a Prawn?

Is my prawn claw weighing me down? Should I embrace my new species?

Is my 'prawn claw' weighing me down? Should I embrace my new species?

Have y’all heard of cannibalism in brands? Kind of worried my blog is cannibalizing my personal brand. It used to be kind of ironic because I was a ‘consummate professional who blogged like a tard’, now I am a ‘tard who is a consummate professional at blogging like a tard’ who is hated by client service. Basically it means I have no friends left, and want 2 die.

Nom Nom Nom.

Nom Nom Nom.

Have any of y’all faced this?
Is there a blogging crisis helpline I can call?
Is there a point?

Keep on trucking?

Keep on trucking?

Really want 2 turn my life around and become a ‘beacon of hope’ for young advertising bloggers who look up to me instead of being a ‘sarkie l’il brat who actually just needs to Shut The Fuck Up’. What do y’ulz think? Should I donate this personal brand to a charitable organisation and buy a new one?

Am I authentic enough?

Worried y’ulle. Posted a bunch of my Shake It ‘roids on Facebook and some cre8ive said I was ‘inauthentic’. Want 2 die. FML. What’s the point in living if I’m not ‘authentic’. Need 2 get on this ASAP. Been thinking of ways to ‘increase my levels of  authentic output’. Since Polaroid doesn’t make film any more, am considering taking the negatives of my MSWord copywriting documents to ORMS ‘to be scanned’. Heard scanning negs is quite authentic. What do y’ulle think? Should I ‘write short stories about being high with my Yashica & submit them to VICE mag’? Should I quit my job and ‘go work in Amsterdam’? Heard that’s also quite authentic, but maybe a bit faddy.* Maybe I’ll take a job in an ‘exotic country in the East’ and then just not deal with the authenticity overload and not be real enough to stick it out and ‘get over being authentic’ & come back to my ‘reality in suburban Cape Town’. Am kinda desperate 4 some cre8ive approval here so pls let me know what u think I should do before i ‘die from being inauthentic’. Peace y’ulz. Just need ur help. And affirmation. So insecure right now.

Please send any authenticity u can spare 2 alex@mybrandedlife.com

Please send any authenticity u can spare 2 alex@mybrandedlife.com

*Don’t know the difference between a Trend and a fad? no probs. Dr Dre will explain:

“I’m a trend, I set one every time I’m in
I go out and just come back full circle again
You a fad, that means you’re something that we already had
But once you’re gone, you don’t come back, too bad.”

– Dr Dre aka the ultimate ‘authentic cre8ive’

Psychographic Profile: I am a TrendSpotter

Please excuse my purple leotard, it is because I am an early-adopter and trend-aware.

Please excuse my purple leotard, it is because I am an early-adopter and trend-aware.

I am a TrendSpotter
I am employed by that company who’s name you can’t quite remember,
That tells you things you already know,
That’s run by some old guy who has a crush on my youth,
But you nod and smile politely and what I have ‘spotted’
Because I am young and enthusiastic,
And you kind of feel sorry for me
And my misguided efforts.

Im just another trendwatcher / telling you something you already know

"I'm just another trendwatcher / telling you something you already know"

I am a TrendSpotter.
I say this with pride because in high school
I was never very ‘trendy’,
I was always kind of nerdy,
And I always got the badly-fitted, cheap version of the Latest Thing
Because my parents aren’t all that wealthy
And never aspired to much more,
Which always grated me,
Because I know I am born to be someone special.

Spending some quality time with my uniqueness. Just being there / with myself.

Spending some quality time with my uniqueness. Just being there / with myself.

I am a TrendSpotter
I scour all the cool websites the night before my deadlines,
Even though I know that everyone reads those same websites.
I take self-portraits of myself in sunglasses to make me look hot,
And I never get my whole body in, because I am overweight
(not much, but enough that it’s noticeable),
I figure when I get famous / published / a boyfriend
I will make more of an effort with what I eat
And I will be so hot
I’ll show all of you.

Am i or am i not hot? Youll never know for sure.

Am i or am i not hot? You'll never know for sure.

I am a TrendSpotter
I get worked into a frenzy over ‘new stuff’,
Even though I rarely explore the potential that the stuff has to change my life.
I’d rather move quickly onto another new thing
And get all frenzied up about that,
Because I am a trendspotter
And I cling to my title like I cling to my excuses
For drinking too much / eating too much / not getting any sex.

Hey check out this new [insert random object from coolhunting / trenwatching / neatorama / springwise / boingboing here]

I am a TrendSpotter
I tell my friends that it is ‘good experience’ for my future career in marketing,
But really it’s just a small way I can feel superior to them
For once in my life.

Like, duh.

Like, duh.

I am a TrendSpotter now
But I will eventually grow up and see
That the world of TrendSpotting is a redundant sham thanks to
googleRSStwitterfacebookcameraphonesMxitSmartPeopleInMarketing

WhoWatchTrendsBecauseTheyAreNaturallyCompetent
I will realize that the word ‘cool’ makes me sound like a naïve retard,
And I will get a real job.

All good lays come to an end, - Nelly Furtado

"All good lays come to an end," - Nelly Furtado

But right now, I am a TrendSpotter
And if anything, it’s an easy way to make money / conversation with people whose photo I take without permission / find an excuse to take photos of myself
And if anything, I already know how lame I am
But I will bury that knowledge
In my affected passion for ‘all things new’
That I will broadcast on my street fashion blog
And my twitter
And my facebook status updates.

Just updating my trend blog.

Just updating my trend blog.

I am a TrendSpotter.

Alex from MyBrandedLifeTM interviewed by Glitter Zebra

Happy Friday y’ulle. It’s a good one because today I was interviewed by some real life Generation Y kids who run this zany site called Glitter Zebra. Glitter Zebra contacted me because the girl who runs the site (Katie) and her brother (Jerome) have been arguing about ‘What is cool’. So they googled it and found my site, and I have to say, I’m a little flattered. They even gave me The Singing Lion Award for my blog!

What a privilege!

What a privilege!

You can read the full interview here.

An extract to get you all juiced up:

“Basically, pies are cool, yes. They were made cool by that movie with the man who did a lot of Maths, and for a while then Maths was cool, but it was the pies who eventually came out on top.” Alex, interview with Glitter Zebra

A screenshot of the interview

A screenshot of the interview

i’m a trendwatcher, you’re a trendwatcher.

Oh gawd not another one.

Oh gawd not another one.

ever feel annoyed when you’re getting out your car and some pesky guy comes over begging for ‘cool interesting stuff’ saying he’s a ‘trendwatcher’? i mean is it just me, or is every 2nd person on the street a trendwatcher these days? i was a trendwatcher once. but back then, nobody had heard of Demetri Martin. thecoolhunter didn’t exist. the internet was held together by Yahoo Tape. nobody but designers knew about ffffound. times have changed y’ulle. if you’ve got Google, you don’t need a trendwatcher to tell you what’s cool. in fact this site + this site = free cool stuff in your RSS feed 4 eva. now grow up and get a real job.

A company of trendwatchers.

A company of trendwatchers.

A freelance trendwatching consultant (be prepared to pay more $$)

A freelance trendwatching consultant (be prepared to pay more $$)