Tag Archives: advertising

Tried my best. Over 2 y’ulz.


Y’ulz, all my life
Tried so hard ‘2 be spesh’
So scared of goin’ through this life
With a ‘fake moleskine from clicks’
Decided to ‘take this shot at my future’
And try out
4 da ‘National Cre8ive Team’ (via Design Indaba Supastars)



Y’ulz, all my life
Tried so hard ‘2 be different’
Stuck lots of ‘zany images from fffffound’ on my walls
Wrote lots of ‘zany cre8ive ideas’ on my hands (2 look busy while ‘on the internet’)
Updated my fbook with ‘ambiguous truths that might be about u’
Sang along 2 MGMT / Peter Bjorn & Jbro (even tweeted some lyrics)



Y’ulz
Tried so hard 2 ‘do my cre8ive bros proud’
Smoked cigarettes ‘til my gums bleed tar’
Drank alcohol ‘til I pissed premium beer’
Did lines ‘til my antidepressants didn’t work’
Even ‘talked bout digital being da future’ late in2 the nite with my Cre8ive Director y’ulz



Y’ulz
Tried so hard 2 ‘differentiate my Personal Brand’
Even ‘wrote all over my shoes’ (via customisation)
Zaned 2 the max and ‘Wore Converse with a dress’
Even ‘slept with all my guy friends’ once (via being a slag)
So I could be ‘truly cre8ive’



Is over to y’ulz now
Can do no more (‘cept encourage y’all 2 ‘clear ur cache’ so y’alls can ‘rig my vote’)
S’all up 2 you now
My crea8ive bros
Click on this link 2 ‘show me some 5 star luvin’
Maybe my dream will ‘cum true’
And I can stop ‘chasing the Loerie’
Maybe y’ulz
Maybe. Tried my best.

*******************************************************

If y’ulz would like 2 see me representin’ on the ‘National Cre8ive Team’, please click here and rate my entry (below) with 5 Stars. Then clear your cache & do it again. Ta bros.

Y’ulz can rest assured that if i make it onto the ‘National Cre8ive Team’ I will make sure biscuits are compulsory in ALL cre8ive briefings & will insist that all Client Service ppl ‘wear a bell around their necks’ so we ‘know they are coming’.

That Blank Page Luv

Y’all start the track playing (below) and then sing along with the lyrics I have composed for y’alls:


Blank Page Luv

Radio Ad Killa,
MBLTM
The Advertising Dream
Hey yo writers
Come up off them keyboards
Write a lil something for the creatives
Let em know how we feelin’


Chorus:

Everytime I write an ad
Client send it back
Run off on me like cut that
Throw it like it’s not on-brand
Make me redo what I do how I do still writing in the back of the lab
I’m tryina save my ass
And everynight I gotta work late

I got That blank-page that blank-page b-blank page love
I got that blank-page that blank-page b-blank-page love

Yeah they love it when I put it on them
In the boardroom when I’m clickin my pen
I make it rhyme and they like it
They get the ad like a psychic (izzy)
Next thing we talking bout shoot dates
I’m like don’t this need more debate
But they say that they loving my flow
Finally found a creative that knows
What it’s like to pimp FMCG
So pumped they fired the old agency
Like cool, you dig it, it’s sold
Get it while its hot before idea gets cold
Mock it up and print it up nice
Use a spot UV coz them consumers dig ice


Chorus:

Everytime I write an ad
Client send it back
Run off on me like cut that
Throw it like it’s not on-brand
Make me redo what I do how I do still writing in the back of the lab

I’m tryina save the ad
And everynight I gotta work late

I got That blank-page that blank-page b-blank page love
I got that blank-page that blank-page b-blank-page love

I get a call in the middle of the night
It’s the client sayin shiz not right
The wrong logo, that shiz too small
Model looks like she ran a brick wall
Coz I’m a prankster, I ask if it can wait
Been up all night writing ads til late
Client’s angry don’t get my joke
Hit me up and flush my coke
Holla back you be starting again
New ideas gonna solve this thing
Client’s over all them other ideas
Tho they signed their name here, here and here
So I’m up and I’m pullin new page
Clicking Bic to contain this rage


Chorus:

Everytime I write an ad
Client send it back
Run off on me like cut that
Throw it like it’s not on-brand
Make me redo what I do how I do still writing in the back of the lab
I’m tryina save the ad
And everynight I gotta work late

I got That blank-page that blank-page b-blank page love
I got that blank-page that blank-page b-blank-page love

My boss’s dog

His master's couch.

I know, right? Yet ANOTHER reason to get into advertising.

Should I sue my parents 4 not buying me a Citi Golf?

Hey y’ulz. Went for a stroll round the internet. Met the video below in a park. We chatted. I watched the video. Then the video said ‘See ya round’ and let someone else watch it. Little slut. Sorry – I didn’t rly mean that. Am just ‘feeling hurt’ that I cannot share the branded ‘rite of passage experiences that accompany driving a citigolf’ as expressed in the video by this ‘highly agreeable chickbro with nice soft boobs’.



Y’ulz, am rly rly bummed that I never had a CitiGolf, and now they’re not even making the car anymore. H8 my life. H8 my parents. Wish they’d ‘shown some tough love’ when giving me my 1st car & got me a ‘piece of plastic crap’ Citi that ‘fell apart slowly’ instead of a brand new Corsa Lite that ‘started 1st time every time all the time’. Feel ‘totally deprived’ of an authentic ‘coming of age’ experience via driving an Opel.

Fuck-my-so-called-post-teen-pre-adult-life y’als.

A memory I could have had, but NO.

Anyone else feel this way?

Another memory that could have been mine. H8 my life.

Really wish my parents ‘hadn’t trusted me for shit’ & bought me a Citi because ‘I was bound to write off my first car anyway’ (I did, but it was a Butler’s Pizza dude’s fault, not mine). Wish I never had such ‘free thinking parents’ who let my boyfriends stay over in my room instead of forcing us to ‘dry-hump on the roof of my Citi Golf’. Wish my mom hadn’t ‘slapped me on the pill as soon as I grew hips’ so I could have had an authentic ‘pregnancy scare while wrestling with the choke on my Citi Golf’. Feel like the Corsa roof is ‘too high to confuse with the bonnet’ in any case.

Fuck-my-so-called-post-teen-pre-adult-life.

Yet another important part of 'growing up' snatched from me. Want 2 die.

Another memory snatched from me. Want 2 die.

What do y’ulz think? Should I sue my parents? Should I ‘seek treatment for my past wounds’? Should I ‘let the healing start’ by making a fake video of fake memories of my Citi Golf? In so much pain right now.

rebranding phase 1: trying a new look

As y’all know, I’m going through a ‘rebranding’ process. So i’ll be trying out a few new look & feels, messaging, tone, etc over the next few weeks. My first experimental hypothesis is: Should I speak about people as if they are animals, and where possible, make them wear animal masks around me? This would be a strategic move on my behalf that would create a key differentiating factor between this blog & other advertising blogs. After all, ‘we are just animals anyway’. Plus animals are generally ‘genuine at heart’ and without any ‘personal agenda’ which results in their being ‘highly accessible and well-liked’ by a variety of demographics, regardless of the confusing fact that I ‘own a sewing machine yet am not LSM 9’. What y’ulz thank?

Portrait of the author as a horse.

Portrait of the copywriter as a 'horse'.

The Production dept shall be known from now on as the elephant parade.

The Production dept shall be known from now on as 'the elephant parade'.

Designer shall henceforth be referred to as Budgies, or, Budgerigars.

Designers shall henceforth be referred to as 'Budgies', or, 'Budgerigars'.

The head of production, while an elephant, is able to speak horse to get through to the copywriters.

The head of production, while an elephant, is able to 'speak horse' to get through to the copywriters.

The director of Operations is a sheep, because it is ironic, and heaven forbid there not be some form of irony in this post.

The director of Operations is a sheep, because it is ironic, and heaven forbid there not be some form of irony in this post.

kill client service, spare the art directors

Only shoot the suits.

Only shoot the suits.

Click here to play the awesome flash version of our jobs. Thanks Mkaigwa

ATL vs BTL

I am ATL. I ONLY do TV, Radio, Print & Billboards. But I won’t do any of those if there is a ‘promotional’ aspect involved. I am above ‘promotional aspects’ and all that ‘selling’ stuff. I am an artiste.

I am BTL. I do a lot of promotional work, but I’ll do anything really. My main concern is reaching consumers in a way that makes a real impact, whatever that way may be. But I’m not fussy.

I am ATL. The other day I was asked to contribute to a ‘strategic workshop’. I didn’t know WTF I was supposed to do. I mean, WTF. I make billboards? I was like, why am I here? Such a waste of my, like, time. Like, what am I supposed to do?

I am BTL. Very often, our job starts long before the work becomes a brochure, or a piece of direct marketing / design / digital. We spend a lot of time refining strategic insights so that our work is focused. It’s interesting because we are able to holistically tackle real business challenges and make work that makes a difference.

I am ATL. The other day I got a print ad brief with only 2 weeks to work on it. 2 weeks? How am I supposed to come up with genius in only 2 weeks? What are they thinking? So I had a temper tantrum until they gave me an extra week.

I am BTL. We generally have to work very fast, but that’s okay. We’re used to it. Usually I work on about 15 jobs at once, all in different stages of production. Our average deadline is about 2 days. This means we work late a lot but hey, that which doesn’t kill me will only make me smarter, right?

I am ATL. This basically means I’m at the top of the advertising food chain. I know, I know, you’d never think so since I’m so humble, right?

I am BTL. A lot of people think BTL is all the stuff ATL doesn’t want to do. Sometimes ATL bullies traffic into giving us the jobs they think is ‘beneath them’, but that’s cool, whatever. We’re used to working hard so its no sweat really. Besides we kind of feel sorry for ATL since we all know no one watches TV / reads print ads anymore? So we just try to make everyone feel okay about things.


Thinking about ‘breaking out’ y’ulle.

Been preoccupied lately. Have so much to think about.

Been preoccupied lately. Have so much to think about.

I am an art director / copywriter
But I feel like my talents are not being used to my full potential
See, I have vision.
I am an all-round creative,
But I have been pigeon-holed as a crayon hugger / wordbird,
And I’m just not down with that shiz.
When I was at high school, I got the writing AND the art AND the drama prize,
Now, no one even knows that I can sing,
Even though I always monopolise the microphone at agency karaoke parties,
Despite the drunk sluts who try steal it to sing ‘Lady Marmalade’.
Just want people to know who I really am.
Sooooooo sick of it.

I am like the caged cheetah who chews its own paw off.

I am like the caged cheetah who chews its own paw off.

Had a deep chat with my friend last night.
We drank some wine, smoked some pot and imagined a perfect world,
Where we creatives could work together collaboratively,
And just make cool stuff,
Which made me decide to ‘break out’.
Gonna put together a Flickr site of some of my Lomo photos,
And become a film /commercials director / photographer.
I know it’s gonna be hard,
Gonna start right at the bottom again,
Will be a bitch since I now have a middle-management salary,
But you can’t put a price on creative expression,
Even if for everything else there’s Mr Card.
It’s going to be so great, working for myself,
Just me and a producer,
Making sweet black and white movies,
Taking wide-angle stills of my friends at parties,
Desaturating everything,
Living off one job for 6 months,
And not putting any money aside for tax.
I’m gonna be my own boss.

New business pitch - my way.

New business pitch - my way.

But-
Now that it’s morning and the weed is finished,
The idea doesn’t seem so great anymore.
At least the filter coffee is free at work,
Man, I have such a headache,
At least they have free panados at work,
I think I’m getting sick,
Should maybe see a doctor,
It could be ‘swine flu’,
So glad my work pays 1/3 of my medical aid.
Maybe I’ll break out and become a director next year.
Just about to pay off my car anyway,
So glad I get a car allowance from my work.
Heard you can just ‘claim back everything from tax’ if you’re freelance
But don’t really know how that stuff works.
Things get kind of fuzzy when people talk about ‘tax returns’.
I just wanna make cool stuff.
Gonna go home and open some wine and smoke a joint.

I have a lot of things to think about.

I have a lot of things to think about.

Feel so relaxed at home,
Wish I could work here always.
Maybe I should go freelance
Maybe I should start a ‘street design trendwatching’ agency
Maybe I should become a full-time illustrator
Maybe I should import cushions from China and ‘focus on money’
Maybe I should ‘start the next Melissa’s’
Maybe I should start a band
Want to make my music happen for me
Going to finish my book
Gonna enter the Fox Network animation competition
But maybe tomorrow.
Way too stoned to do it now.
Gonna rather chill on my balcony and stare at table mountain,
And make a list of what I’m gonna do.

Need some time to think.

Need some time to think.

How should I tell people about my Loerie finalists?

Hey y’ulz. Been quiet because I like to build up a little anticipation. Plus I have this new job working for free as an intern running a social media campaign for some big brand (because I was cheaper than that social media guru who ppl think is ‘out to make a quick buck’).

Anyway, got some Loerie finalists and was wondering how I can tell everyone I know about my Loerie finalists without coming across as complete fucking tard. Though call. Basically these are my options:

1. tell my boyfriend / best friend via private msg and hope they post a ‘CONGRATZ ON UR LOERIE FINALISTS’ post on my fbook wall / twitter / blog

2. pretend to be disappointed and tweet ‘only got 20 Loerie finalists am soooo bummed was aiming for 35 FML want 2 die’ and  wait for the ‘wow that’s amazing what’s wrong with you, you over-achiever’ comments to fly

3. update my facebook status to read: “Alex hopes her Loerie finalists convert but is ultimately happy because she has done some really good, solid advertising this year, which is what it is all about, ultimately. Thank you Jesus.”

4. Congratulate everyone I know on their finalists on Twitter in the hope that they will say ‘Did you get any finalists’ to which I can reply ‘Oh, not many, just 20. But whatever, holding thumbs you win!’

5. Loudly say stuff like ‘fuck awards, what a joke, how can you measure something that doesn’t matter, sales are all that count, we exist to sell PRODUCT’, in the hopes that someone will say ‘Did you get any Loerie finalists?’ at which I can say, ‘You shouldn’t care, me getting 20 finalists means fucking NOTHING, awards mean NOTHING, fuck this, BST* was right all along.’ (I should also pretend to be drunk and embittered with the world to pull this off effectively and really drive home how much of a fuck I don’t give)

6. Tell my mom and wait for her to tell everyone via making ‘mom-comments’ on my lame fbook profile pic

7. Act like a ‘happy advertising ingenue’ and pretend to be genuinely excited about getting Loerie finalists, clap my hands and dance around the studio and tweet about it

8. Post a lot of crap on my blog about ‘Loerie gimmicks’

9. Forward this post to ppl I know in the hopes that they ask me if I got any finalists (by ‘me’ here I mean ‘you’)

10. Attempt suicide in the agency bar and leave a note with the number of finalists on it

11. Sleep with the same number of colleagues as Loerie finalists I have and make cryptic referrals to ‘my magic number’

12. Not tell people. Be a big girl. ‘Finalists aren’t Loeries’, after all.

Will have to weigh up my options. Will maybe make my way through them in order of me thinking of them. Methodical and thorough. How did y’all tell people about how many Loerie finalists you got without coming across like a complete fucking tard?

*BST = Brian Searle Tripp, local advertising popstar

Psychographic Profile: I am an intern

I am an intern,
And I take myself very seriously.
I go to an expensive advertising school,
Where they teach me to be a designer and an art director and a copywriter and a marketer and a client service person,
And when I graduate,
I will be the most amazing advertising being,
And you will all bow down to me
And my Cre8ive Recreation sneakers,
That I bought on sale
At Poppa Trunks
(which is more of a T-shirt store than a sneaker store, just FYI)

I am an intern,
And I am frustrated.
How am I supposed to show off my genius
When the internet doesn’t even work in this sh*thole agency
(oops – did I say that aloud?)
Also no one is telling me how to work the frikkin’ printer,
What do you expect me to just ‘figure it out myself’?
What kind of a show is this?

I am an intern.
I’m giving up my holiday so I can be ‘assured of a job’,
So just shut up about the rece$$ion because rece$$ions only affect mediocre people,
And I am not mediocre bro.
I am the top of my class
(why else would I be here?)
All my lecturers say I’m brilliant,
I even have ‘genius’ written across my portfolio
(Just as a joke, but I actually really mean it),
And my lecturer also says I will suit a ‘creative’ agency
More than a corporate one,
Even though my lecturer says  I am versatile enough to handle both.

I am an intern.
The senior copywriter teases me.
I frikking hate her, stupid bitch.
She thinks she is soooo smart,
Always cracking her sarcastic jokes.
I’ll show her, I’ll put her in her place.
I’ll say
“Sarcasm is the lowest form of wit”
even though she’s actually using irony
(my writing course wasn’t that in-depth).
I’ll just call her on it,
And she’ll know who she’s dealing with.
Bitch.

I am an intern.
Just wish I could graduate and start working already.
I’m sick of pretend,
I’m ready for the real world.
Just wanna get out there and make some ads.
Am sooooooooo frustrated,
And the frikking internet is soooo slow,
Facebook won’t frikking upload pictures.
Gonna text my friend and invite him to the bar
And pretend I ‘own this joint’,
And offer him beer as if it is my own

I am an intern
Where’s. My. Desk.

Not dead. Just pretending to be.

I’m trying something new. I’m pretending I’ve died so that the value of my blog goes up exponentially. Do you think it’s working?

Just keeping it real here and rotting around on the lawn.

Just keeping it real here and rotting around on the lawn.

Figure that being dead might induce sympathy and nostalgia. Like now that I’m ‘dead’, creatives in advertising all across the country will be reminscing about how funny and zany I was, how cutting my ironic sense of humour is, how I am just ‘so real’ for not taking my job to seriously. And then, when fan mania is at its zenith, I will reveal that I was actually buried alive by mistake under a mound of job bags, and berate operations for not double-checking my pulse before they threw me into the paper shredder, which one of my Converse (luckily) jammed thus saving me from a messy execution. Brilliant.

Now, back to that mound of job bags…

get your money for nothing and your clicks for free

How agency-client negotiations would sound in real life:

got this little gem from JontyFisher (who’s being quoted all over the world these days..ahem ahem New York Times) . thanks dude. funny stuff. speaking of wanting something for nothing, i got the following email this morning (i kid you not):

Hey Alix.

Found your blog on 2oceans and I can dig it. My name’s Jonah* and I’m studying Marketing at Rhodes. What I really dig about your blog is the real-world insight it gives me into advertising and it has made me set that this is the career for me. I loved your article on trendspotters – classic! I have even come across trendspotters in Rhodes.

The reason I’m writing is I’m doing my thesis on How The Conversation Killed Advertising and was wondering if you could give me some pointers. I’m basically looking for businesses that are been using alternative media for their advertising campaigns rather than TV, radio, billboards etc. Basically businesses using facebook or youtube and such. Could you send me a write-up of your XXXXXXX Campaign? I heard it was a great success from reading some other marketing blogs, and one of my course tutors said he saw you speak at a short course he did. It doesn’t have to be long, point-form is fine, and include any relevant pictures. Thanks I’d appreciate it very much if you could oblige me. The first draft of my thesis is due at the end of June so if you could basically get it to me by the end of next week it would be fine.

Jonah*

*Name has been changed to prevent extreme ridicule.


~~~~~ He actually gave me a deadline. It’s too good. When I received this, I printed it out and rubbed it all over my face, letting the ink seep into my skin in an attempt to become *one* with the email. My reply: ~~~~~

Dear Jonah

Thank you so much for contacting me. I have heard about you – in fact, we as an industry have all heard about you and your talent, and are waiting with sweet anticipation for you to get your degree so that we might snap you up into our ranks where we have no doubt you will use your insight into non-traditional advertising to transform the industry.

I will begin my write-up on the XXXXXX campaign immediately. Basically, I have a host of deadlines going on, including writing rationales for my agency’s Loerie Awards Entries, which I will put on hold so that I can get to writing up the case study of the XXXXXX campaign. I will be sure to place all information in succinct prose where point form does not suffice, and will send an instruction to DTP immediately for them to resize all images from the campaign so that you are satisfied. Would you like me to courier over the disc with the information in it? Or would you prefer that I deliver the disc in person? Basically, I’d be honoured to be of service to you in any way. It’s my grandmother’s birthday this evening but I will happily cancel and drive through to the Eastern Cape to make sure you get all the information you might need.

Please don’t hesitate to let me know if there’s anything more I can do for you. I could offer to write your thesis for you, perhaps? I am a copywriter after all. Anything. You just basically let me know.

Yours in anticipation, basically,

Alex

review of AdReview 2009.

been reading Ad Review y’ulle, checking out how everything ‘measures up’ in the industry right now. it’s been very insightful. by far the most nb article is on p81 and it’s about which Ad Bosses have the most entries on a site you may have heard of – it’s called http://www.google.com. one of my bosses is number 2 on the list – Alistair King – which I feel lends my personal brand some ‘online street cred’.

Alistair: online street cred in a bottle.

that’s Al on the left, rocking out. anyway……

I thought I’d summarise the key points we, as creatives, should glean about the advertising industry from Ad Review. Here’s what one can conclusively conclude:

1. Poor People are the New Dead Dogs.

Remember when y’ulle could put a ‘cat undergoing vivisection’ in an ad and it would win an award? And then ad ppl got all irritated that all the Sad Cat ads were winning awards so they did that ad about “Here’s a dead dog, where’s my award?” (check out The Copy Book if you’re a little vague on this), which also won an award? Well nothing’s changed except Corporate Social Responsibility is the new buzzword. ❤ that emo picture of some dude called Deon Robertze with the caption: “Who’s to blame? We are…”. Made me cry out loud.

Also ❤ how on p.51 “The Number 1 Creative in South Africa” (according to Paul Warner ) Paul Warner from Metropolitan Republic is credited  for being the person to “set in motion a campaign to use the creative talents of advertising to help beat crime”. He must be amazing, to be able to conceptualise, art direct, DTP and produce EVERYTHING himself. Paul, if you’re reading this, I’m like your biggest fan. I think you’re awesome.

3 you Paul.

❤ you Paul.

2. Ogilvy owns the world.

Yes, DDB won agency of the year, but they should have it confiscated for that Mrs Balls-up fiasco, and we all know the truth, anyway: Ogilvy owns the world. Rad. ❤ Ogilvy. Have very fond memories of interning there when I was like 7. At the time, the copywriter I was shadowing was having a nervous breakdown, which was great for me coz I got to do her work and produce some of my first real-life advertising. Also have this rad memory of Mark Fisher walking up to me and asking ‘Are you actually even doing anything while you’re here?‘, after which he spat in my face and kicked me in the shin. That was my first encounter with Advertising’s Nicest Guy (true story).

Hey let’s watch that video Ogilvy Athens made as a tribute to David Ogilvy again, just for LOLs.


3. Mike Schalit is Chief Ad Bro.

On p64 you’ll see this list called The Power 30, which basically takes you through who’s the most good looking Ad Boss in the biz. Mike is number 1. Not surprising – Mike is renowned for his good looks. Most chicks in advertising have this deal with their boyfriends, kind of like the ‘Brad Pitt deal’ – which states that “If ever the opportunity arises for me to have sex with Brad Pitt, I will be allowed to do it and you can’t break up with me”. Well, there’s a similar code going for Mike Schalit. My other boss, James Barty, is no 12 on the list. I once had a secret crush on James because of that one time we had to shoot him in his underwear so we could comp some tighty whities onto a model whom we’d shot naked. We had to shoot James because he was the only straight-up-enough guy in the agency to wear clean white jocks, and let me tell you, James has good legs (cyclist). Then James told me he liked Reggae music and I got over my secret crush very quickly.

The 12th hottest person in advertising.

The 12th hottest person in advertising.

And that’s pretty much the gist of it. You can get hold of the full review if you ask Finweek nicely I suppose, but this is pretty much all you need to know – trust me.

voting special: celebrity endorsement of the year

Love is free, yall.

Love is free, y'all.

you gotta give it to Nando’s. they took on the nation’s most notorious stand-up comedian, Julius Malema, and he, very predictably, just couldn’t keep his mouth shut. in his threats and tyrades he’s come up with some of the raddest viral material. it’s the kind of stuff you just can’t write. it’s amazing. check this out:

“If Nando’s does not withdraw the adverts, the ANCYL will mobilise the people of South Africa to take militant action against Nando’s and anything associated with Nando’s.” – the ANC League of Extraordinary Youthgentlemen

it’s just too good. this is the kind of name drop most brands can only DREAM about getting in their wildest brandy dreams. and it gets better. they even use the word ‘instruct‘ – totally awesome:

“While awaiting the legal advice, the ANCYL instructs the Nando’s company and those who did the advertisement to promptly withdraw the advert from all television screens and radio channels.” – ANC League Of Extraordinary Youths.

this – my friends – is groundbreaking advertising. this campaign deserves the Grand Black Clio Lion Loerie Eagle Prix best use of PR / social media / digital / tv / integrated / craft / viral / radness / tactical / extreme LOL category.

Nandos 4 EVA.

Nando's 4 EVA.

I hope the agency is getting their Loerie Stage Gimmick together. Would suck to win this big and be unprepared to do something zany and memorable on stage. Now’s your chance to introduce your personal creative brands to the industry – don’t be shy now.


i think i’ve found my Loeries Stage Gimmick

Bubbles. BUBBLES.

Bubbles. BUBBLES.

a bubble dress. can you handle it. am falling more in ❤ with Lady Gaga every day. wish i could go back in time to the agency xmas party and exchange my Amy Winehouse outfit for something more like one of these: