big, f-ing NOT. but what the hell was klipdrift thinking? that they would make The Great South African Ad? that they would with one fell, swooping television disaster wreak havoc upon attitudes that judge a bunch of men singing songs and clutching teacups as lame? did they think they were going to Change History? i will eat my own hair – all of it – in front of the person who shows me any culture or subculture in the world that aspires to sing in a male choir and drink brandy in tea cups.
Nothing like a spot of brandy eh chaps? Toodle-loo!
well, maybe i am being a little hasty. klipdrift could be starting a trend right under my nose. maybe i am being narrow-minded and ‘not open to new things’. maybe i ‘live under a rock’ and this is ‘what the men of today are vibing to’. it could very well be the case. living out here at the bleeding edge is almost like being a late majority laggard. on the bleeding edge the trends reach you so early you don’t even know they’re trends. same vibe on the laggard side except well… you get the picture.
This curve's about facebook but you'll find facebook in every trend so *shrug*
“Never underestimate your audience. Most of the time they are smarter than you simply by virtue of the fact that they don’t give a shit about what you have to say.” – David Ogilvie
maybe i just have inherent issues with men harmonising. too many bishops eisteddfods will do that to you. sometimes i wake up sweating from a nightmare where four pubescent boys are serenading me alternately with Elton John and James. my boyfriend has had to unpick the sheets from my semi-epileptic claws. men should never harmonise, unless all men involved are Justin Timberlake.
JT: would never be caught dead drinking anything out a teacup. 'cept maybe Grey Goose.
Posted in advertising, alcohol, tv
Tagged alcohol, bishops eistedfodd, boys, choir, elton john, harmonising, innovators, james, justin timberlake, klipdrift, laggards, late majority, men, mybrandedlife, pubescent, singing, south africa, starting, trends, tv ad
Some things to get started on in the new year.
While messing around on perezhilton.com I followed a link on a banner ad that caught my eye – seriously – which led me to brandhouse’s international site.
register as an American and guess a state code as you can’t see it to full effect from elsewhere. Pretty cool for something as hulking as brandhouse.
Still on alcohol been seeing a lot of ‘the real story behind brands’ type thing, (consumers into the ‘truth’) for example this one on jack daniel’s.
and eye-fi is a wireless memory card! Yes! http://www.eye.fi/
seeing lots of QRcode everywhere (those funny little barcode-like pictures) and really it’s a super useful way to transfer information via cellphones, we need to be more aware about what we can suggest for clients looking to grow their mobile consumers.
and lastly Hello Kitty for men.
And we’re off. Happy New Year everybody.
Posted in alcohol, branding, cool stuff i like, innovation, internet branding, micro marketing, mobile, new media, online, popculture, technology
Tagged 'real story behind brands', advertising, alcohol, brandhouse, consumer, easy, eyefi, gender specific, hello kitty, information transfer, jack daniel's, marketing, mobile, qrcode, thebar.com, truth, whisky, wireless memory card
love it. vodka with vaguely sparkling lime spring water. not very sweet at all.
Posted in alcohol, cool products, innovation, packaging
Tagged , alcohol, alcopop, bitch pop, cooler, distilled, instant grass, instant seed, lime, mybrandedlife, off consumption, on consumption, rtd, south africa, spring water, vawter, vodka, water, youth market
looks like the cloop – as the sound of a cork leaving the bottle is called – is soon going to be one of those things we tell our kids about while they look at us funny. here’s some new packaging for arniston bay and versus.
Posted in design, NPD, on the move, packaging
Tagged alcohol, arniston bay, beach, bottle, cloop, consumption, cork, glass, mobile, mybrandedlife, on the move, packaging, portable, review, south african, versus, wine
Posted in office fun
Tagged advertising, alcohol, branding, brands, economy, emerging, emerging market, grasses, instant grass, marketing, media, MyBrandedLife(TM), NPD, research, south africa, strategy, wine, word of mouth