Tag Archives: alcohol

i want a man who gets together with his choir buddies and drinks brandy in tea cups before breaking into a solo. and if i didn’t want a man like that, i would want to BE a man like that.

big, f-ing NOT. but what the hell was klipdrift thinking? that they would make The Great South African Ad? that they would with one fell, swooping television disaster wreak havoc upon attitudes that judge a bunch of men singing songs and clutching teacups as lame? did they think they were going to Change History? i will eat my own hair – all of it – in front of the person who shows me any culture or subculture in the world that aspires to sing in a male choir and drink brandy in tea cups.

Nothing like a spot of brandy eh chaps? Toodle-loo!

Nothing like a spot of brandy eh chaps? Toodle-loo!

well, maybe i am being a little hasty. klipdrift could be starting a trend right under my nose. maybe i am being narrow-minded and ‘not open to new things’. maybe i ‘live under a rock’ and this is ‘what the men of today are vibing to’. it could very well be the case. living out here at the bleeding edge is almost like being a late majority laggard. on the bleeding edge the trends reach you so early you don’t even know they’re trends. same vibe on the laggard side except well… you get the picture.

This curves about facebook but youll find facebook in every trend so *shrug*

This curve's about facebook but you'll find facebook in every trend so *shrug*

“Never underestimate your audience. Most of the time they are smarter than you simply by virtue of the fact that they don’t give a shit about what you have to say.” – David Ogilvie

maybe i just have inherent issues with men harmonising. too many bishops eisteddfods will do that to you. sometimes i wake up sweating from a nightmare where four pubescent boys are serenading me alternately with Elton John and James. my boyfriend has had to unpick the sheets from my semi-epileptic claws. men should never harmonise, unless all men involved are Justin Timberlake.

would never be caught dead drinking anything out a teacup.

JT: would never be caught dead drinking anything out a teacup. 'cept maybe Grey Goose.

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what you should be looking for in a brand ambassador (alcohol)

love to recruit him to our seeding program.

back to school: cool stuff seen around

Some things to get started on in the new year.

While messing around on perezhilton.com I followed a link on a banner ad that caught my eye  – seriously – which led me to brandhouse’s international site.

register as an American and guess a state code as you can’t see it to full effect from elsewhere. Pretty cool for something as hulking as brandhouse.

Still on alcohol been seeing a lot of ‘the real story behind brands’ type thing, (consumers into the ‘truth’) for example this one on jack daniel’s

and eye-fi is a wireless memory card! Yes! http://www.eye.fi/

seeing lots of QRcode everywhere (those funny little barcode-like pictures) and really it’s a super useful way to transfer information via cellphones, we need to be more aware about what we can suggest for clients looking to grow their mobile consumers. 

and lastly Hello Kitty for men.

And we’re off. Happy New Year everybody.

Johnnie Walker Red Label Party – 101 Hertzog Blvd

jason

couple

tummy

howard

stone

emma

bokkie

what i’m drinking at the moment

love it. vodka with vaguely sparkling lime spring water. not very sweet at all.

vawter

vawter2

more wine on the move

arniston bay

versus

looks like the cloop – as the sound of a cork leaving the bottle is called – is soon going to be one of those things we tell our kids about while they look at us funny. here’s some new packaging for arniston bay and versus.

night time brainstorm at the office

we got our grasses in to help us brainstorm a new product the other day. it was for an alcohol brand, and to get people thinking with their senses as well as just their brains we got all sorts of fruit flavours, savoury flavours, scents and visual stimulation and just put them out everywhere. we also got crayons and pencil crayons and pastels and paint and lots of paper and even some glitter glue.

ruth sticking stuff up

we got to taste 2 new products – as of yet nameless and without a brand, which is kind of weird, a bit like engaging with a person who has no name. well not really. then we got to brainstorming what we would call it and what we thought it tasted like and what our ideal drinks would taste like and what kind of bottle in would come in. we had some sushi breaks and drank more wine and ended up taking the best of everyone’s ideas and combining them to create… durn durn durn… our collective ideal drink. it sounds like a nightmare to execute, but it turned out surprisingly well, even though it was a bunch of consumers designing a drink. it’s rather refreshing to do this kind of thing with people who don’t work in advertising and brands every day. their thinking is generally clearer and just quite simple. which is exactly what we aim for but tend to spend so much time mucking around with. some pics of the evening:

2 of our lady grasses and priscillaconsumers getting involved with a fantasy brandmore consumer creativitypriscilla, ruth and shirley

Intern Jackie and Portiamy scribblesportia's scribblesserena on the swing (yes we have a swing)for the cameracleaning up at about 10.30 pm