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Psychographic Profile: I am an Advertising Student

Lets get vida and take photos of each other and deep etch them.
Let’s get vida and take photos of each other and deep etch them.

i am an advertising student.
i go to red and yellow / triple A / Vega.
i think my school is better than all the others.
i am from Joburg, but i am reinventing myself in Cape Town.
i am open-minded and quirky.
my accent has an American twang that i picked up from my best friend MTV / VH1.

I am an advertising student.
i carry at least 2 moleskines everywhere i go (1 for ideas, 1 for doing sketches of my friends that i will scan later and upload onto facebook so my friends can use them as profile pics).
i am learning to manipulate the minds of the public.
i am learning how to render food, cars and fast moving consumer goods (FMCGs) with my overpriced Copic Markers.
i am adding ppl who work at ad agencies as friends of facebook because it will improve my peer evaluation marks.

i am an advertising student.

i have loads of cool kreative friends at AFDA.i have slept with all of them.
all of them have slept with me.
we do cocaine together at mercury live.
together we are ‘singing the song, singing this is the life’.
i write scripts and we make short films about the role brands play in our lives.
i work for the man. i hate the man. fuck the man. i am the man.
i make out with my female classmates when i go out to Long Street on a Monday, Wednesday, Thursday, Friday and Saturday night.
i am in love with my gay best friend.

i am an advertising student.
i am multitalented. i can write and i can draw.
i can direct short movies on my nokia.
i know how to work a “Mac”.
i am in love with ideas.
i am just an idea. you are just an idea.
together, we have both been done before.

i am an advertising student.
someday i will be an advertising intern.
someday i will sleep with a Creative Director and blackmail him into hiring me.
someday i will write / art direct / design a TV ad / billboard / radio ad / brochure / promotion / meme that your kids will hum along to / fwd on email / fwd on Mxit / fwd on facebook.
someday i will quit my successful job and go ‘work in Dubai’ to kick my cocaine addiction.
someday i will never quit smoking, even though i did that ad about smoking that makes you puke into your mouth.

i am an advertising student.
i take pictures of the nightlife and upload them on my blog.
i work on proactive campaigns for brands like Vespa and Pritt glue.
i earn money by working behind the bar at a nightclub / at Exclusive Books / for a market research company.
i collect scraps of paper / packaging / stickers / quotes and stick them up around my desk / bedroom to feel creative / stimulate my mind.
i go to Vida E Caffe at wembley square every saturday morning so i can see Waddy Jones and his wife drink coffee and write raps.

i am an advertising student.
i go to vortex on the weekends. i dance to the trance music.
i love the vort because i can forget about brands and just ‘let loose’ and ‘be myself’.
i only read wallpaper and monocle magazine because i am progressive and have a global perspective.
i have won a student loerie.
i will get the funnest job at the zaniest agency because of it.

i am an advertising student.
i am my own consumer promise.
this is my tone and manner.
this is my substantiating evidence.
buy into my communication strategy.
buy into me.
buy me.

Advertisements

weekly roundup: stuff’s going down

phwhoar. been away from the computer doing all sorts of things. spent the morning with a company called Kunye which is a company run by a lady by the name of Allison. it’s her personal mission to create jobs / recycle plastic bags. and by the looks of things Kunye’s doing pretty well.

Funky chicken. Southafricanlanders know these chickens well - theyre on many a street corner. Kunye sources the guys who make them and structure commissions and shiz. Apparently they get loads of overseas orders. Very cool.

Funky chicken. Southafricanlanders know these chickens well.

Cool little reindeer dude.

Cool little reindeer dude.

Cool shoe vibes. All this stuff made from recycled plastic.

Cool shoe vibes. All this stuff made from recycled plastic.

Close up of Chappies placemat.

Close up of Chappies placemat.

then i came across these HUMAN HAMSTER BALLS at the V&A Waterfront. sweet holy mother. if only they’d had these babies when i was little. and you ball around in a pool, no less. actually it’s for the best that we didn’t have these when i was little. i would have spent my whole childhood rolling around in one, and probably a large part of my adolescence too. in fact i’d probably still be in one. hmm. anyone know where you can buy these at cost price?

Hell yeah flipping rad and awesome.

Hell yeah flipping rad and awesome.

Bye mom! See you never!

Bye mom! See you never!

then my friend Jono – who DID spend his adolescence in a Human Hamster Ball – had his birthday on Friday night at Banana Jam Cafe. Banana Jam has a lot of good memories for me, mostly of the days when reggae was the original version of chilled indie/emo music and Cool Running was too ‘young’ for us mature 18 year olds. Going to Banana Jam said you were ‘with it’ enough to know Observatory was actually dirty not ‘arty’. Back then, 2nd Avenue Harfield was at its height of being the Lower Main Road of the Southern Suburbs High School Belt. Then Jack Johnson came on the pirate ships and reggae became what you played in your car at trance parties, if you still went to them, and pretended that hippie was a lifestyle choice and not just an easy way to disguise the fact that you never had any money, and Banana Jam became the home of the Observatory refugees who were cultivating their yuppie. today, Banana Jam is a thriving biome of post-trance-head-young-professionals-who-live-in-town-but-like-to-get-in-touch-with-their-roots(ie. get drunk where no one will recognise them)-from-time-to-time.

My friend Jono. He has outgrown his Hamster Ball as a character prop and has instead embraced the Jason mask. This tells the world that he has a ruthless side yet values the loyalty of his true friends, all of whom know what he looks like yet accept him no matter what kind of plastic appendage he chooses to embrace depending on his mood.

Exhibit A: My friend Jono. He has outgrown his Hamster Ball as a character prop and has instead embraced the Jason mask. This tells the world that he has a ruthless side yet values the loyalty of his 'true friends', all of whom know what he looks like yet accept him no matter what kind of plastic appendage he chooses to embrace depending on his mood.

Before the Banana Jam madness, the agency went to lunch at The Fat Cactus. The Fat Cactus vibe is somewhere in the middle between Cool Runnings in Obs and Banana Jam in Harfield. By that I mean Fat Cactus is like the awkward teenage years of regular drinking holes, frequented by the company I work for partly because they are close by, but also because if one of us (hypothetically say, Nicole) were to climb up the wall to steal a sign that makes a visual pun out of a pair of chillies and a girl’s bum, and in the process knocks a wrought iron light fitting off the wall, which in turn smashes a large neon bottle sign and causes all the lighting in the restaurant to go out, The Fat Cactus staff will simply ask us if we’re all okay, bring more frozen margaritas and give my boss a free T-shirt. You don’t get that kind of treatment at many establishments.

After frozen margarita jug round 4, Anth, Yollie and Jakkie said they were going to flash their boobs for us. Of course, only Anth had any kind of follow-through on this. Kids, please learn from this. One thing you must NEVER do if you work at an ad agency is tell your colleagues you will flash your boobs, and then go back on your word. Nothing will get you ostracised sooner. Why at this very moment, Yollie and Jakkie can be heard banging in the broom cupboard. But were not going to let them out. They need to be ignored, so they realise they have done something wrong.

After frozen margarita jug 4, Anth, Yollie and Jakkie said they were going to flash their boobs.

Of course, only Anth had any kind of follow-through on this. Kids, please learn from this. One thing you must NEVER do if you work at an ad agency is tell your colleagues you will flash your boobs, and then go back on your word. Nothing will get you ostracised sooner. Why at this very moment, Yollie and Jakkie can be heard banging in the broom cupboard. But we’re not going to let them out. They need to be ignored, so they realise they have done something wrong.

*****************************So anyway************************************

To top off a fine week, I noticed that I got a personal Thank You in the sleeve of the new New Academics album, The Apple. There is nothing quite like getting love from a band, especially a band that I like, and especially a band whose music has been described in critical reviews as ‘hard fucking’. I’m not making that up. You can read about it on their website. Love you too guys.

I 3 PDAs. Spesh from musicians.

I ❤ PDAs. Spesh from musicians.