Is the agency Halloween Party on Friday. Have pre-filled my timesheets with work so I can ‘get lunch at Garden’s Centre’ while picking up a l’il something a Party Tricks / Mardi Gras / Tinka Tonka Toys. Feel like I rly need 2 ‘bring it’ this yr since the USA took Halloween to a whole new level (via Noah Cyrus aka Miley’s sister aged 9)
Could always recycle my Amy Winehouse costume from the xmas party but will risk creatives saying ‘it’s been done b4’. Dress code is ‘your baddest self’ which is kinda vague (via PR organising a party & not rly getting the idea of “single-minded messaging”).
Fond xmas party memories.
Considering ‘showing some tit’ via saying I’m “dressed as Client Service”, but worried no one will ask me what I’m dressed as (via thinking I rly am Client Service) & will have to drop the words I AM CLIENT SERVICE into casual conversation while ppl stare at my tits & don’t listen 2 what I am saying. Is quite catch-22. Very confused. Will draw a graph.
A graphical representation of the 'excuse 2 dress like a slag' Halloween trend
Don’t rly understand my graph. What are y’ulz gonna be this Halloween? Mike Schalit? John Farqhar? Brian Searle-Tripp? (miss u BST).
Posted in advertising, alcohol, Cape Town, celebrity, my real life, parties, people i work with
Tagged advertising agency, amy winehouse costume, dress like a slag, halloween party, mybrandedlife, noah cyrus
every once in a while something chugs over in the great universal consciousness machine’s XX meta-chromosomes and a new female archetype is born. “Archetype” is just a fancy way of describing an idea so distinctive you can copy it whenever you run out of ideas, or you can just copy bits and pieces of it, which is what most ppl do. amy winehouse is one of those amazing phenomenons, and probably the most recent female archetype to be accepted by mainstream collective consciousness.
anyway i think my interpretation of the winehouse was very convincing on friday. let us compare my costume with other winehouse interpretations:
My rather traditional take on winehouse. Note the R55 tattoo and even the lilting bra strap.
A less traditional interpretation of the archetype. It says, even though i am nothing but a hound dog, dogs also have demons. We also make bad choices in our relationships. Addiction can happen to anyone.
This very dignified interpretation is very meaningful and accurate of the winehouse archetype. Behind the channeller is someone who could be described as a 'Blake force', which is a bad vibe that's trying to bring you down. This tells us to be strong and rock the beehive even though we got drunk one night and married a man who wears pastels. Divorce is not ideal, but it is a way out.
Here is my interpretation, with Jabu, who plays the role of my psychiatrist / rehab physician. Here we can see how the Winehouse can represent positivity and hope, healing and freedom from judgement. Everyone deserves a second chance, and anything is possible with a good tan.
This version of the Winehouse archetype makes us come face to face with our own possible weaknesses. The smear of cocaine across the nostril stands for that warm feeling we all get from sitting on the couch doing nothing, rather than striving for our goals. The blood signifies attempts to change that have gone awry. And the earrings alert us to the fact that there is a 50% sale at Claire's. Everything must go.
All in all, I feel like my interpretation helped me connect with my inner strong yet vulnerable woman who would rather date a drug-addled nobody than date no one at all. It also got me to brush out the knots in my hair so that i could make more knots. Thanks must go to my fabulous boss and stylist Jenny Ehlers, who plugged no less than 250 pins into my beehive.
Last archetype interpretation for bonus points:
This interpretation of the winehouse archetype says a) i'm white trash and amy is the class i aspire to b) my mom won't let me cut myself so i cut my Mr Price tank top (2 for the price of 1 so no biggie) or c) when i finish Matric i'm gonna wear this every day to tech and i don't care what my 'friends' think because they just judge me anyway.
Posted in advertising, alcohol, celebrity, parties
Tagged advertising, agency, amy winehouse archetype, amy winehouse costume, archetypes, back to black, beehive, come as your favourite pop star, feminine, king james christmas party, mybrandedlife, parties, satin ballet shoes, south africa